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Marketing Manager

Company: E Capital
Location: Carlsbad
Posted on: September 24, 2022

Job Description:

The Marketing Manager will be responsible for lead generating marketing programs and brand awareness. The ideal candidate will be able to define the strategic direction and prepare, execute and manage go-to-market campaigns and plans with a strong data-driven focus. They will have a proven track record in project management, be highly organized, and used to working with multiple stakeholders in order to take projects from beginning to end.You will be part of a collaborative, creative, and metrics-based team whose goal is to increase brand equity and revenue for the company. Big picture thinking with strategic and analytical skills, strong attention to detail, excellent time management skills, and a team-oriented attitude are all keys to being successful.ResponsibilitiesList of responsibilities and essential functions, which must be completed in achieving the objectives of the position.

  • Implement lead generation plans across multiple channels to drive sales and ensure revenue growth
  • Own and manage campaign strategy for a customer-centric and outcomes-oriented approach to marketing programs
  • Use analytic and creative skills to develop inventive ways to identity new sources of potential new clients.
  • Create sales collateral, client communications and content to support your campaigns.
  • Monitor, track, and report on all programs using Salesforce dashboards
  • Continually evolve our programs to ensure growth in the market
  • Manage a budget and direct investment where we see greatest ROI
  • Provide back up and support to other team members on the various marketing technologies used
  • Maintain a high productivity level and work collaboratively with the Marketing team members to execute integrated campaigns
  • Problem-solve, multi-task, and prioritize while working independently to meet deadlines in a fast-paced evolving environmentSkills and AbilitiesList of minimum educational and experience qualifications, required proficiencies with specialized knowledge, computer competencies, military service, required certifications, etc.:
    • 5+ years of Marketing, Communications, or related experience, B2B a plus
    • Bachelor's degree in Marketing, Management, Communications, or related discipline
    • Strong strategic thinking, planning and tactical execution and the ability to translate customer needs into product roadmaps and feature.
    • Experience in and or hands-on knowledge of Project Management.
    • Ability to be highly collaborative and work across multiple teams in a complex organization
    • High level of initiative to overcome obstacles and drive towards action
    • Demonstrated ability to formulate data driven decisions that lead to results.
    • Excellent written, verbal communication and presentation skills
    • Experience with Salesforce
    • Competent in MS Office products, and efficient in e-mail and internet applicationsJob RequirementsList of skills, abilities and experience which must be completed in achieving the objectives of the position:
      • Highly organized with exceptional attention to detail
      • Excellent people skills with customer-focused attitude
      • Exceptional written and verbal communication skills
      • Strong analysis, research, and reporting skills
      • Excellent interpersonal skills
      • Problem solving skills
      • Proactive and dependable
      • An open-minded, curious, and eager learner, eager to build your skillsetPerks:
        • Medical, dental, and vision benefits are offered with no monthly premiums and an extended package.
        • 401 (k) matching.
        • Opportunity for Hybrid schedule.About UsAt eCapital, we are committed to supporting small and middle-market companies in the United States, Canada, and the UK by accelerating their access to capital through financial solutions like invoice factoring, factoring lines of credit, and asset-based lending. Through our Commercial Finance, Staffing, Healthcare and Freight Factoring divisions, we leverage a fully integrated technology platform to provide flexible, customized capital solutions to a broad set of industries. Our core values of agility, relationships, accountability, and innovation guide our employee culture and our way of doing business. For more about eCapital, please visit our . Check out our video below!

Keywords: E Capital, San Diego , Marketing Manager, Accounting, Auditing , Carlsbad, California

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