Growth Marketing Manager

Company: TOOTRiS
Location: San Diego
Posted on: January 17, 2020

Job Description:

About the Role Ideal candidate feels like they're a Swiss army knife when it comes to the marketing profession. From marketing strategy to variant page testing.... SEO tricks / workarounds, paid traffic, customizing Google Tag Manager / HubSpot / WordPress etc, quick HTML5/CSS3 coding, and if you don't know the answer or how to do it, you're able to dig it up on your own via places like Google, Stack Overflow, Reddit with ease. While you're able to collaborate with frontend / back end development and design teams, you're able to primarily focus alone without handholding on the projects assigned to you, as well as take initiative and pounce when you see a marketing opportunity. You are or have been a minor player in a marketing team or agency, and now you're looking for a unique role to carve out something big and create the next step in your career. This is that role. Successful candidates will analyze and understand our customer needs (both parent and child care provider) across the entire TOOTRiS customer lifecycle - from awareness to conversion, onboarding to retention and growth to advocacy - and think about the entire customer experience across marketing touchpoints (digital and traditional). This role will be integral to the success of the digital marketing team and will be responsible for demand generation strategy amongst various audience segments (both internally and in support of external clients) and its cross-channel orchestration. Finally, you have experience contributing to programs that increase drive leads and increase revenue. You are proactive and think big, because that's how we think too. This role reports to the Chief Marketing Officer. - Top 3 Role Responsibilities Marketing Planning + Execution - Assist in defining, executing and optimizing integrated digital marketing strategies for audience segmentation, developing and executing on data-driven marketing strategies that optimize TOOTRiS consumer acquisition, engagement, retention and loyalty. Data-Driven Marketing - Develop a thorough understanding of member and prospect personas to ensure the right audiences are targeted with the right value propositions at the right time to optimize ROI and CPA; Partner with other resources to create relevant, compelling content / graphics and actionable nurturing experiences for target audience segments, constantly testing & optimizing user journeys to boost performance and ROI CAC and implementing all facets of a test-and-learn conversion optimization strategy. Ultimately, you'll use data to understand conversion drivers and optimize your multi-variation testing and inbound traffic. Marketing Automation - Execute automated marketing campaigns through our marketing automation platform (HubSpot), including development and execution of integrated digital communications programs including email (Mailchimp) -and lead nurture campaigns, landing page creation, integration with paid search, display and social campaigns and other programs to ensure all marketing activities are fully integrated, fully trackable and fully measurable. - Role Requirements 2-5 years previous working experience as a Marketing Manager Locally based in San Diego - in house position Flexible with ambiguity, ability to pivot and innovative problem solving Excellent time management and ability to prioritize Comfortable in a startup office and atmosphere (yes, we have a keg on tap in the office) We want you if you're good at In depth knowledge of SEO factors and key tricks and methodologies that maximize efforts Understanding of data, analytics and A/B testing and ands on experience with various growth hacking tools (eg. CrazyEgg for A/B Testing, MailChimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes, Zapier to automate workflows etc) Communication, including editing and copywriting skills Domain expertise in UI/UX best practices Desktop AND mobile app marketing growth (web browser, Android, iOS) We want you even better if you Have applicable knowledge of HTML5, CSS3, JavaScript, and jQuery Love learning and geeking out on all thinks marketing Have a good sense of humor and positive attitude Want to build something really cool and rewarding - About Us TOOTRiS is the first and only technology platform that allows parents affordable access to high-quality Child Care, anytime, anywhere. Parents can now secure Child Care around the clock based on their real-time location, scheduling and budgetary requirements. Providing biometric security, online visibility into the care of their child and integrating pay-as-you-go payment processing, TOOTRiS empowers more parents - especially women - to return to the workforce with complete peace of mind. Behind the scenes, TOOTRiS is elevating stay-at-home moms, teachers, nurses and nannies by providing automation tools for licensing, managing and marketing of high-quality in-home Child Care to help them achieve a six-figure income. Working alongside federal, state and local organizations, industry experts, early childhood center directors, and most importantly, parents, TOOTRiS delivers an invaluable service accessible by desktop or mobile devices that matches the expectations of today's digitally empowered families. TOOTRiS is reinventing Child Care services across America making high-quality Child Care accessible to low- and high-income families alike. TOOTRiS is headquartered in San Diego, California. For more information, please visit .

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