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Product Marketing Director

Company: Kyriba Corp.
Location: San Diego
Posted on: November 23, 2020

Job Description:

It's fun to work in a company where people truly BELIEVE in what they're doing! -- We're committed to bringing passion and customer focus to the business. ** We require all candidates to be eligible to work in the UK at the time of application.** THE TEAM The Product Marketing team is a new function within Kyriba. It?s responsible for setting the product ?go to market? strategy and aligning the firm to execute against it. This includes defining the target market and constructing messaging to maximise our product strengths and positioning those with different personas and market segments. The function is ultimately accountable for providing the content to ensure Kyriba is aligned and equipped to go to market and for synthesising market feedback to inform the future product and go to market direction. As part of this team ? we are seeking an individual to lead product marketing for either Payments, Treasury, Risk or Finance. THE ROLE Define and maintain our Go To Market Strategy and associated campaigns including Target Addressable Market, product differentiators & personas (?What we sell, where, how, to whom?) Prioritise and run product launches and campaigns - embedding our strategy, content and intelligence internally and externally Looking ?outside in? ? build core marketing content for each segment of your Go To Market strategy Competitive Analysis ? Provide content to the sale team on our major competitors and how we position for success against them Build a ?Voice of the customer? view from marketing analytics, customer engagements / surveys and be an internal champion to represent those voices as Kyriba take strategic decisions Collaborate x-functionally to gain valuable insight and feedback on the product and go to market strategy as they experience it Be our voice to the market on Payments/Treasury/Risk/Finance, engaging analysts, partners and strategic consultants on our positioning, capability and future product direction ? relevant our executive profile and mind share with corporate advisors SKILLS & EXPERIENCE Bachelor's degree in a business or technical subject Strong and proven experience within fast moving organisations (e.g. technology, consulting, start-ups) either as a consultant, product manager or within a product marketing role Exposure to the Payments/Treasury/Risk/Finance industry and the activities around which our product operates Fast learner ? capable of taking complex products / concepts and synthesising them into compelling narratives and precise, key messages Articulate and structured communication - Impeccable written and oral communication skills Energy and enthusiasm to evangelise a product set to colleagues and the market Comfortable with ambiguity, problem solving and working through iterations Good analytical skills ? comfortable with manipulating data and drawing insights Personable ? client facing experience An adaptable, collaboration mindset - high level of agility to work in an evolving new function Posted 30+ Days Ago Full time R-01223 About Us Kyriba empowers financial leaders and their teams with award-winning solutions for cash and risk management, payments and supply chain finance. Kyriba delivers a highly secure, 100 percent SaaS enterprise platform, superior bank connectivity and a seamlessly integrated solution-set for tackling today?s most complex financial challenges. Thousands of companies, including many of the world?s largest organizations, rely on Kyriba to streamline key processes, protect against loss from fraud and cybercrime, and accelerate growth opportunities through improved decision support. Technology analyst-firm IDC recognized Kyriba as a global leader in its MarketScape for SaaS and cloud-enabled treasury and risk management applications for 2017-2018. Kyriba is headquartered in San Diego, with offices in New York, Paris, London, Frankfurt, Tokyo, Dubai and other major locations.

Keywords: Kyriba Corp., San Diego , Product Marketing Director, Advertising , San Diego, California

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