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Media Analyst - Navy Public Affairs

Company: Barbaricum
Location: San Diego
Posted on: February 24, 2021

Job Description:

Barbaricum supports government clients with Integrated Communications, Mission Support, and Cyber Security/Intelligence. Our passion is innovation and we are committed to client value and effective technical solutions. We are an ISO 9001:2015-certified and CMMI Level 3 appraised, Service-Disabled Veteran-Owned Small Business (SDVOSB) located in Washington, DC. Our mission is to transform the ways the U.S. Government approaches problem sets of increasing complexity by delivering innovative solutions, particularly in support of National Security missions. Barbaricum is one of the fastest-growing companies in our market. The company is routinely recognized by institutions like Inc. Magazine, GovCon, AMEC, PRSA, and SmartCEO for corporate growth, capabilities, and award-winning client work. Our team is dynamic and agile, providing global support to current missions across five continents. We are also focused on developing and maintaining our vibrant corporate culture, having been recently named one of the best places to work by Inc. Magazine. Barbaricum is seeking an experienced Media Analyst to support the Commander of Naval Surface Forces Pacific (CNSP) as part of a team providing public affairs, visual information, knowledge management, and multimedia services for the Naval Surface Force. Naval Surface Forces Pacific is responsible for the readiness of all surface ships in the U.S. Pacific Fleet and has a continuing requirement to provide public affairs support to the global Naval Surface Force. The Media Analyst will work with a team of communications professionals that will identify and develop products according to overarching communications plans. Specifically, the Media Analyst will develop, utilize, and assess appropriate metrics to determine the efficacy of CNSP communications efforts and enable analysis of options to further amplify engagement with key audiences. Responsibilities

  • Develop, utilize, and assess appropriate metrics to determine the efficacy of CNSP communication efforts and enable analysis of options to help further amplify and enhance CNSP messages
  • Advise and assist in developing effective metric-based tracking of communication efforts and shall make recommendations for adjusting communication efforts based on assessment analysis
  • Collect and analyze multimodal media including: daily newspapers, weekly newspapers, wire services, magazines, television, radio, email, blogs, websites, Rich Site Summary (RSS) feeds and social media
  • Media analysis shall include quantitative and qualitative, systematic and objective methods to determine form and content of text and broadcasts
  • Social media analysis shall include at a minimum tone, engagement, and demographic/geographic reach Qualifications
    • Bachelor's degree in Analytics and/or Business Administration and/or Digital Media and/or Marketing and/or Media & Multimedia Arts preferred
    • At least 5+ years of experience with Strategic Communications, Stakeholder engagement
    • Must have a sharp, analytical mind with a history of turning data into actionable insights and recommendations to optimize communication campaigns
    • Must have knowledge of traditional and digital media and understand how and why they are utilized in developing strategic campaigns
    • Must have a strong working knowledge of digital media workflow, measurement, research, optimization, and testing methods
    • Must have outstanding written and verbal communication skills including conducting executive level presentations
    • Must have excellent project management skills; strong attention to detail and cross-team collaboration
    • Strong working knowledge of analytics platforms and tools (DoubleCLick, Facebook, Google Analytics), BI Tools (Tableau, Domo etc)
    • Proficiency with syndicated and proprietary media research tools
    • Advanced user Microsoft Office Suite and reporting tools. Very strong Excel skills
    • Experienced working in the digital analytics field
    • Structured Query Language (SQL) ability a plus Additional Information For more information about Barbaricum, please visit our website at-- www.barbaricum.com . We will contact candidates directly to schedule interviews. No phone calls please.

Keywords: Barbaricum, San Diego , Media Analyst - Navy Public Affairs, Advertising , San Diego, California

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