Marketing Specialist
Company: Aquent
Location: San Diego
Posted on: February 24, 2021
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Job Description:
Aquent's client is looking for a Wholesale Marketing
Specialist--to work with one of our premiere retail clients. This
position will be REMOTE - however they are hoping to find
candidates local to Southern California as they may need to attend
a sales event or pick up items from the warehouse to ship. Strong
background in apparel is preferred.--Seeking a highly motivated,
organized, self-starter that is an all around team player and
capable of working with different personalities.Must have used
order management tools and have basic understanding of MS Office.
They will also potentially be using photoshop to review
files.Project Coordination is the key component to this
role.Overview of the Position:The Senior Wholesale Marketing
Specialist oversees all aspect of marketing support of our
Wholesale Channel. She/he is responsible for overseeing and
executing unique marketing campaigns in support of our core, major
accounts and emerging channel dealers, as well as marketing
programs to all base dealers. She/he will partner closely with the
sales team and reps. She/he also oversees our marketing support in
support of International markets.Essential Functions and
Responsibilities:? Key Account Management? Partner with sales to
develop and successfully execute on seasonal marketing plansthat
drive sales and increase brand awareness? Partner with Retail
Marketing, Ecommerce, and Creative to execute on relevant and
impactful cross-channel seasonal messaging and marketing programs?
Monitor and manage wholesale and MDF budgets throughout the year?
Foster and maintain strong business partnerships with marketing
counterparts for national and core accounts? Prepare and deliver
job briefs for any marketing collateral needed for key
accountsSeasonal Image Support? Manage seasonal imagery rollout to
reps and accounts? Coordinate image requests for wholesale
accounts; validate needs and proper usage of images? Maintain
seasonal tool kits to streamline requests? Communicate with
wholesale customers (in-house sales force, reps and dealers) in
order to identify and fulfill wholesale marketing requests (in
alignment with company concept to consumer program) and provide
marketing asset support in a timelymanner; consult with Marketing
director on items that have budget impact? Work with 3rd party on
additional custom creative needs? Manage budgets associated with
planned expenditures Manage Shop in Shop Program? Work with
accounts on seasonal image refresh, and merchandising? Track and
maintain budget parameters? Manage budgets associated with planned
expendituresSeasonal Wholesale Promotional Offers? Job Briefs -
work with sales for promotional details, use template to enter
promotions.? Updating the B2B site - submit tickets to ITIS System
to manage assets on dealer site? Coordination of email list and
mailing - work with Emily Key to provide accurate list of sales
contacts for email distribution.Manage Wholesale Window Program?
Work with reps, and wholesale accounts on seasonal window placement
location and images? Organize production and shipping of window
assets, and window installation? Manage budgets associated with
planned expendituresMarketing Asset Management - MDF/Inventory?
Coordinate receiving and shipping of marketing materials? Track
Inventory of marketing materials and send out inventory reporting
to team bi- weekly? PO and SKU creation on inventory items such as:
POP, fixtures, workbooks? Keep Marketing Materials organized in
designated warehouse area such as, promo, mannequins, event
supplies, tents, all in ones, etc---.Sales Meetings? Project manage
signage and marketing materials? Provide marketing support to the
sales staff during the sales meeting? Prep products, assemble
signage, facilitate development of graphics and props,
etcWorkbook/Companion Tool? Work with Wholesale team on qtys to
order for the season? Coordinate shipping qtys and locations with
printer? SKU creation? Companion Tool - manage job brief and
timelines with the creative team, set up weekly meetings to keep
job on track? Manage budgets associated with planned expenditures?
Upload supporting documents to online portal for digital line
showingsTools management? Dropbox? Link Tree? Jira? Dealer Site?
GOA PortalOther Requirements--- Bachelor's degree in marketing or
related field preferred--- Minimum of five years marketing
experience in wholesale environment, with knowledge of sales cycle,
processes and business needs of internal sales teams, dealers,
external reps, wholesale accounts and international
distributors.--- Experience working with national dealers---
Experience working in international markets--- Apparel marketing
experience helpfulTechnical Skills and Experience--- Strategy
development and long-range planning--- Brand marketing programs and
events--- Budgeting and ROI analysis--- Proficiency with Microsoft
Office Suite (Word, Excel, PowerPoint/Keynote)Key Competencies---
Initiative/Self-Directed--- Project management--- Planning and
Prioritizing--- Sound judgment and decision making--- Communication
skills, verbally and in writing--- Ability to execute on the
details--- Interpersonal skills--- Team-oriented--- Flexible and
collaborative--- Organized and detail oriented* Ideally, this
candidate will be local to southern California as they may need to
attend a sales event or pick up items from the warehouse and ship
for events
Keywords: Aquent, San Diego , Marketing Specialist, Advertising , San Diego, California
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