Marketing Specialist

Company: Aquent
Location: San Diego
Posted on: February 24, 2021

Job Description:

Aquent's client is looking for a Wholesale Marketing Specialist--to work with one of our premiere retail clients. This position will be REMOTE - however they are hoping to find candidates local to Southern California as they may need to attend a sales event or pick up items from the warehouse to ship. Strong background in apparel is preferred.--Seeking a highly motivated, organized, self-starter that is an all around team player and capable of working with different personalities.Must have used order management tools and have basic understanding of MS Office. They will also potentially be using photoshop to review files.Project Coordination is the key component to this role.Overview of the Position:The Senior Wholesale Marketing Specialist oversees all aspect of marketing support of our Wholesale Channel. She/he is responsible for overseeing and executing unique marketing campaigns in support of our core, major accounts and emerging channel dealers, as well as marketing programs to all base dealers. She/he will partner closely with the sales team and reps. She/he also oversees our marketing support in support of International markets.Essential Functions and Responsibilities:? Key Account Management? Partner with sales to develop and successfully execute on seasonal marketing plansthat drive sales and increase brand awareness? Partner with Retail Marketing, Ecommerce, and Creative to execute on relevant and impactful cross-channel seasonal messaging and marketing programs? Monitor and manage wholesale and MDF budgets throughout the year? Foster and maintain strong business partnerships with marketing counterparts for national and core accounts? Prepare and deliver job briefs for any marketing collateral needed for key accountsSeasonal Image Support? Manage seasonal imagery rollout to reps and accounts? Coordinate image requests for wholesale accounts; validate needs and proper usage of images? Maintain seasonal tool kits to streamline requests? Communicate with wholesale customers (in-house sales force, reps and dealers) in order to identify and fulfill wholesale marketing requests (in alignment with company concept to consumer program) and provide marketing asset support in a timelymanner; consult with Marketing director on items that have budget impact? Work with 3rd party on additional custom creative needs? Manage budgets associated with planned expenditures Manage Shop in Shop Program? Work with accounts on seasonal image refresh, and merchandising? Track and maintain budget parameters? Manage budgets associated with planned expendituresSeasonal Wholesale Promotional Offers? Job Briefs - work with sales for promotional details, use template to enter promotions.? Updating the B2B site - submit tickets to ITIS System to manage assets on dealer site? Coordination of email list and mailing - work with Emily Key to provide accurate list of sales contacts for email distribution.Manage Wholesale Window Program? Work with reps, and wholesale accounts on seasonal window placement location and images? Organize production and shipping of window assets, and window installation? Manage budgets associated with planned expendituresMarketing Asset Management - MDF/Inventory? Coordinate receiving and shipping of marketing materials? Track Inventory of marketing materials and send out inventory reporting to team bi- weekly? PO and SKU creation on inventory items such as: POP, fixtures, workbooks? Keep Marketing Materials organized in designated warehouse area such as, promo, mannequins, event supplies, tents, all in ones, etc---.Sales Meetings? Project manage signage and marketing materials? Provide marketing support to the sales staff during the sales meeting? Prep products, assemble signage, facilitate development of graphics and props, etcWorkbook/Companion Tool? Work with Wholesale team on qtys to order for the season? Coordinate shipping qtys and locations with printer? SKU creation? Companion Tool - manage job brief and timelines with the creative team, set up weekly meetings to keep job on track? Manage budgets associated with planned expenditures? Upload supporting documents to online portal for digital line showingsTools management? Dropbox? Link Tree? Jira? Dealer Site? GOA PortalOther Requirements--- Bachelor's degree in marketing or related field preferred--- Minimum of five years marketing experience in wholesale environment, with knowledge of sales cycle, processes and business needs of internal sales teams, dealers, external reps, wholesale accounts and international distributors.--- Experience working with national dealers--- Experience working in international markets--- Apparel marketing experience helpfulTechnical Skills and Experience--- Strategy development and long-range planning--- Brand marketing programs and events--- Budgeting and ROI analysis--- Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint/Keynote)Key Competencies--- Initiative/Self-Directed--- Project management--- Planning and Prioritizing--- Sound judgment and decision making--- Communication skills, verbally and in writing--- Ability to execute on the details--- Interpersonal skills--- Team-oriented--- Flexible and collaborative--- Organized and detail oriented* Ideally, this candidate will be local to southern California as they may need to attend a sales event or pick up items from the warehouse and ship for events

Keywords: Aquent, San Diego , Marketing Specialist, Advertising , San Diego, California