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Digital Marketing Manager

Company: Neurocrine Biosciences
Location: San Diego
Posted on: April 8, 2021

Job Description:

Who We Are: At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve patient suffering and enhance lives. What We Do: Neurocrine Biosciences --is a neuroscience-focused, biopharmaceutical company with 28 years of experience discovering and developing life-changing treatments for people with serious, challenging and under-addressed neurological, endocrine and psychiatric disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, Parkinson's disease, endometriosis* and uterine fibroids*, with three pivotal and five mid-stage clinical programs in multiple therapeutic areas. Headquartered in-- San Diego ,-- Neurocrine Biosciences --specializes in targeting and interrupting disease-causing mechanisms involving the interconnected pathways of the nervous and endocrine systems. (*in collaboration with AbbVie) About the Role:Among other responsibilities, this individual manages digital promotion plans and successful execution of digital marketing tactics targeting HCPs, patients, and caregivers._Your Contributions (include, but are not limited to):

  • Contribute to the strategic development and execution of the brand initiatives; participate in annual brand planning activities.
    • Contribute to the planning, execution and optimization of digital marketing initiatives; this may include:
      • Owned media (e.g. Websites, Social Platforms, and CRM).
      • Paid media (e.g. Digital banners, Search, and Paid Social).
        • Reporting and optimization for digital marketing programs.
          • Manage day-to-day activities of various agencies and vendor partners for projects related to digital marketing.
            • Collaborate with promotional review committee to gain approval of promotional materials and ensure that all marketing activities comply with regulatory and legal requirements.
              • Coordinate with marketing team on promotional activities to ensure alignment to annual tactical plan.
                • Track program performance to optimize and improve performance of digital marketing campaigns.
                  • Utilize customer, marketplace, and digital insights to contribute to the identification, development, and execution of opportunities for the brand.Requirements:
                    • BS/BA degree in marketing, communications, or life sciences and 8+ years experience in marketing at a brand, agency, consulting company or similar required. 5+ years in digital marketing experience in a Pharmaceutical or Biotech preferred, OR
                    • Master's degree in marketing, communications, or life sciences and 6+ years of experience noted above.
                    • Extensive knowledge developing and launching digital based campaigns/promotions to target HCP, Patients and/or Caregivers.
                    • Strong knowledge of web analytics tools such as Google analytics, marketing automation tools, and/or other analytics tools.
                    • Strong ability to communicate the effectiveness of all facets of a campaign, from top-to-bottom, and use these insights to inform optimization decisions.
                    • Ability to develop new campaigns to respond to testing goals, special announcements, and/or product launches.
                    • Ability to evaluate relevant trends and best practices in digital marketing to evaluate opportunities and capitalize on the continually changing digital environment.
                    • Extensive vendor management knowledge.
                    • Understanding of in SEO/SEM, marketing database management, email and social media.
                    • Solid knowledge of marketing automation software.
                    • Knowledge of website platforms, HTML platforms, and/or search analytics.
                    • Demonstrated proficiency in the PowerPoint, Word and Excel.
                    • Ability to think outside of the box to develop and execute strategies
                    • Ability to work under pressure and to meet tight deadlines
                    • Proven ability to work within and influence teams to the completion of common goals in an ambiguous and fast paced environment.
                    • Demonstrated innovative and solution-oriented approach.
                    • Ability to multitask, with a do-what-it-takes attitude, and out of the box approach.
                    • Excellent communication skills with proven ability to clearly convey complex ideas.#LI-LS1 Neurocrine Biosciences is an EEO/AA/Disability/Vets employer. Posted 8 Days Ago Full time R2586 About Us OUR VALUES:
                      • PASSION: We are driven and love what we do. We are committed to our goals and to making a difference.
                      • INTEGRITY:We do the right thing for patients and our community. We take accountability. We speak up.
                      • COLLABORATION: We trust one another. We are inclusive. We are respectful. We are transparent. Together we succeed.
                      • INNOVATION: We seek and create optimal solutions.
                      • TENACITY:We do not quit. We adapt. We accomplish what others cannot. Come join our team during this exciting time of growth and opportunities! During the COVID-19 Outbreak we are committed to our hiring process. The health and safety of our employees and prospective employees take priority which means at this time our process will include virtual video discussions, interviews & onboarding.

Keywords: Neurocrine Biosciences, San Diego , Digital Marketing Manager, Advertising , San Diego, California

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