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Director of Marketing

Company: BAM Communications
Location: San Diego
Posted on: April 8, 2021

Job Description:

The Director of Marketing is responsible for owning the strategy, planning, and execution of client marketing initiatives aligned with business objectives. This person will have a deep understanding of data-driven content, branding, and omni-channel marketing with experience in marketing strategy, channel management, and campaign development. The Marketing Director will be responsible for overseeing client relations and executing on campaigns end-to-end from planning to measurement.-- Responsibilities:

  • Engages in and ensures a strategic relationship with the client, providing insight and partnership across all aspects of the marketing spectrum--
  • Supports the senior management team, as applicable--
  • Actively supports the new business process, in collaboration with business development team and senior management team, making key decisions and playing a crucial role in selling BAM credentials throughout the biz development process--
  • Serves as marketing subject matter expert and oversees the marketing team in developing marketing strategies for clients in the B2B, B2C, B2B2C, and DTC industries
  • Manages marketing initiatives and focuses on growing client relations with a focus on paid ads and social media; ability to work on multiple clients with various marketing needs and industries
  • Owns the planning process and is responsible for tracking client progress against key KPIs
  • Leads client-facing brainstorms/workshops inclusive of agenda, format, supporting materials, etc.
  • Demonstrates ability to integrate right capability experts when upselling and cross-selling marketing and PR solutions with PRAS Qualifications:
    • 6+ years of experience in both client side and agency/consulting side with large-scale clients, VCs, and startups
    • Experience with HubSpot and Google Analytics is required
    • Experience with Canva, Adobe Creative Suite, and Sketch required
    • Diversity of marketing experience ranging from content to sales enablement inclusive, but not limited to: PR, organic and paid social media strategy, website design and development (project management), SEO, SEM, email marketing and drip campaign strategy and management, and OOH campaigns.
    • Marketing expertise owning from strategy to execution with proven results for brands--
    • Proven ability to work with sales and drive revenue for a company--
    • Experience leading innovative, impactful (sometimes scrappy) marketing campaigns for clients in various tech industries and budgets Compensation:
      • Competitive total compensation package based on experience and location (base salary range: $100k+) BAM team members enjoy perks such as:
        • "Flexible Fridays" year round
        • Matching 401K
        • Bonuses of up to 12% of your salary, no matter your position
        • Learning & Development stipend
        • Student loan paydown
        • Joy stipend
        • Fertility benefits--
        • Equity
        • Full health, dental, and vision insurance
        • Monthly "BAMmy" awards to recognize those who showcase our core values
        • Paid Christmas Eve to day after New Years day vacation
        • Flex time and remote flexibility--
        • Ample PTO, caregiving time, and sick time
        • Up to 6 months maternity/paternity leaves
        • Constant feedback and "Extreme Ownership" ethos culture
        • On site pool and full gym at our lovely San Diego headquarters
        • Monthly outings and perks such as paid Pilates passes, coffee stipends, etc.
        • Semi-annual offsite retreats at wonderful places
        • Democratic management style allowing the team say in new clients and management decisions
        • Dog and baby friendly offices Few are a fit for BAM Communications. That because the curious, the bold, the relentless, the kind, and the quirky are a rare bunch. Rare as well? Join us!

Keywords: BAM Communications, San Diego , Director of Marketing, Advertising , San Diego, California

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