Director, North America Retail and Shopper Marketing

Company: HP Development Company, L.P. MX
Location: San Diego
Posted on: April 9, 2021

Job Description:

Join a culture as committed to your success as you are

• Director, North America Retail and Shopper Marketing Director, North America Retail and Shopper Marketing Location(s):
  San Diego, California, United States of America Houston, Texas, United States of America North America Retail and Shopper Marketing Director Job Description The North America Retail & Shopper Marketing Director will lead a group of shopper marketing and digital marketing specialists that drive HP's Consumer marketing efforts in support of our Retail strategic partners in the USA and Canada markets. With the rapid transformation of the retail landscape and the Consumer shopping marketing journey, the retail director will play an important role in transforming HP's marketing efforts to advice our consumer-oriented brands and product offering in our market. The ideal candidate will have the opportunity to impact our core business and the next generation of consumer growth platforms/business models. Key Responsibilities
  • Lead the development of HP's Retail Marketing strategy and plan to grow HP's consumer Print and Personal system business across North America (USA + Canada).
  • Responsible for marketing programs and initiatives directed at strategic retail partners, which in turn leads to the achievement of profitable revenue growth for HP and partners.
  • Builds market level frameworks for digital, blended and physical consumer journeys to help build optimal shopper journeys and premium brand experiences
  • Ensure the Retail marketing strategies are fully integrated and support corporate and business objectives and priorities.
  • Consults and collaborations with senior sales, business and marketing leaders to influence investment prioritization and development of next generation retail go to market strategies.
  • Actively tracks and evaluates the business impact of retail marketing plans. Guides the definition of KPIs and impact measurement improvement efforts.
  • Develop and grow the Retail marketing talent bench. Actively working on talent development and skills development plans. Knowledge & Skills
    • Deep understanding of the new retail landscape, customer "omni" shopping experience design, and the development of marketing strategies to grow brands in retail channels.
    • Strong experience in consumer good and/or consumer electronic categories
    • Brand, creative development, and campaign/program management experience
    • Understanding of Retailer business models, growth strategies and needs to develop strong collaboration opportunities for Brands.
    • Strong collaborator with deep experience leading teams in highly matrix organizations
    • Experience working with analytics and performance metrics to extract and apply new insights to retail marketing initiatives and plans
    • --Strong commercial/retail business acumen.
    • Strong communicator, negotiator, and change agent. Deep expertise in crafting collaboration efforts across brands, retailers and agencies.
    • Excellent organization, prioritization and decision making skills.
    • Learner and strong team developer. Education & Experience
      • First level university degree with a focus in Marketing, business, communications/design or related field; MBA strongly preferred.
      • 10+ years of marketing experience; balanced journey in Brand, retail, digital marketing preferred. Experience in omnichannel retail models a big plus.
      • 5+ years of people management experience, proven record developing high performance teams Describe how you're working with your team and/or manager. 0:34 Hi, I'm Paula. I'm a software engineer at HP. And I think a great thin--- Still looking for the right opportunity? Join our talent community. Be the first to find out about job openings. Discover if there's a career match for you.

Keywords: HP Development Company, L.P. MX, San Diego , Director, North America Retail and Shopper Marketing, Advertising , San Diego, California