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Executive Creative Director - TurboTax Brand & Marketing

Company: Intuit Inc.
Location: San Diego
Posted on: April 8, 2021

Job Description:

Recruitment Fraud Alert: Learn how to identify and safeguard against recruitment fraud here . Executive Creative Director - TurboTax Brand & Marketing Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. We help give over 50 million consumer, small business, and self-employed customers around the world the opportunity to prosper. Overview We are looking for a Executive Creative Director,TurboTaxBrand & Marketing to lead a team of passionate product designers, visual designers, content designers and design managers who are chartered with defining world-class go to market experiences and brand systems. Bringing the value and benefit of our ecosystem to life for our customers from the very first glance of our brand all the way through first-time use and into a long-term relationship. This role is based in San Diego and reports directly to the VP of Design. The Executive Creative Director will lead the team to create an aspirational and actionable vision for our customer experiences. Inspiring the team to drive and own the vision, and ultimately, partners to align on creative strategy and delivery of pixel-perfect curated design experiences of all marketing of products and services in Consumer Group. The Executive Creative Director will be a member of the Marketing Leadership Team. This team is responsible for defining both short and long-term business strategy, adding value with new design concepts and innovation. Let's talk if you are:

  • Customer-driven. Unrelenting about solving real customer problems - you are deeply familiar with the design thinking process and how to apply it. The customer is king, and you're committed to deep understanding, creative solutioning and rigorous experimentation.
  • Masterful craftsperson and storyteller. Able to work in multiple mediums and channels, leveraging your superpowers to bring possibility to life through prototypes and provocation. You sweat the details and push for benchmark quality in every touchpoint.
  • Trend maven. You keep up on the latest trends in art, design, culture and beyond, and are comfortable having opinions that might differ from other thought leaders.
  • Data-passionate designer. Intent on measuring quality, you are intensely curious about the power of data, analytics and machine learning to transform experience. You get business and understand the role design plays in driving outcomes. You look to the numbers as a primary indicator on areas for incremental improvement as well as those ripe for reinvention.
  • Teacher coach. Enthusiastic about building capability in others, you are a highly desired mentor, well-known as someone who grows great people and teams. Your advice is sought out on everything from creative guidance to career.
  • Lean into partnerships. You're collaborative by nature and comfortable influencing across organizational and functional boundaries What you'll bring
    • 9+ years designing and building beautiful experiences at scale
    • Proven track record being an exceptional people manager and creative coach
    • Natural bias to working with other functions and partners
    • A dazzling portfolio, with core strength in creative strategy and execution
    • Experience and comfort tackling challenges in complex spaces and competitive markets
    • A Master's degree in Advertising, Product or Graphic Design, Consumer Research is preferred and/or equivalent experience
    • Technical savvy and experience executing multi-channel lifecycle engagement strategies across web and mobile platforms Nice to haves:
      • Agency leadership experience designing and driving creative campaigns with world-class brand partners
      • Direct experience working on ecommerce, shopping or CMS platforms
      • Brand transformation experience with knowledge in Integrated Marketing How you will lead What you'll do:
        • Accountable for the visual and content expression of the Consumer Group brand - partnering with design and marketing leaders across Intuit (Mint, QuickBooks, Intuit) to push our brands to evolve together
        • Help define TurboTax cross-channel, cross-segment GTM & engagement strategy -informed by our core value propositions and product innovations, a deep understanding of customer needs, business goals and the capabilities of our product platform
        • Deliver phenomenal end-to-end customer experiences and experiments - evolving existing channels and developing net-new capabilities
        • Inspire innovation - translating opportunity into action in ways that galvanize your partners to stretch, building capability and step-changing experience quality
        • Establish and measure cross-segment, cross-device experience excellence - spearhead and drive complex programs that span across products, platforms and organizational divides, always with an eye for excellence and effectiveness
        • Provide strategic and creative guidance - that helps grow craft and impact for your design teams and marketing partners Hear from our employees Senior Data Scientist - Machine Learning Futures Group Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path. Be part of a world-class culture Our culture We know that innovation thrives in an inclusive environment. We want employees with a wide range of life experiences to bring new ideas and perspectives to the table. Our values are central to our culture. They've been our guiding star since our founding and have allowed us to thrive as we work on behalf of our 50 million customers. People who give their best deserve the best in return. We offer rewards that include everything you'd expect, and even more that you wouldn't. Enjoy the best in class perks and benefits at Intuit. Our culture and entrepreneurial spirit have earned us a spot on "Best Companies to Work For" lists year after year. Join us in our mission to power prosperity around the world. EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law. Intuit is proud to be an equal opportunity and affirmative action employer. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please talk with your recruiter or send a request to TalentAcquisition@intuit.com. For more information, please read our EEO policy .

Keywords: Intuit Inc., San Diego , Executive Creative Director - TurboTax Brand & Marketing, Advertising , San Diego, California

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