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Marketing Director

Company: CliniComp International
Location: San Diego
Posted on: April 10, 2021

Job Description:

We are looking for an experienced Marketing Director to oversee a team of enthusiastic marketing professionals and will direct our marketing efforts towards ensuring the deliver on marketing strategy and vision. You are passionate for your profession and have great knowledge for all things marketing. You balance a practical mindset with a creative business acumen and lead people through complex marketing operations. Your goal is to ensure the company's marketing efforts are successful in helping it outperform competition.

  • "Listen" to the trends of the market and assist in directing the market research efforts of the company
  • Ensure our branding is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
  • Define marketing strategies to support the company's overall strategies and objectives
  • In partnership with the VP (Vice President) of Marketing develop and implement a feasible marketing plan for the department and oversee its day-to-day implementation
  • Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company's unique "voice"
  • Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
  • Design and coordinate promotional campaigns, PR, and other marketing efforts across channels (digital, press etc.)
  • Analyze consumer behavior and determine customer personas
  • Partner with the VP (Vice President) of Marketing and Sales Leadership to identify opportunities to reach new market segments and expand market share
  • Monitor competition (acquisitions, pricing changes and new products and features)
  • Build a highly efficient team of marketing professionals and set, monitor, and report on team goals
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
  • Evaluate projects using relevant KPIs (Key Performance Indicators) and feedback from existing and prospective customers.
  • Identify opportunities such as tradeshows and other company events/meetings that will support marketing vision.
  • Partner across multiple departments to support marketing and communications efforts
  • Inspirational storytelling skills to translate clinical or technical information for marketing needs Requirements
    • Experience working as a Product Marketing Director, Brand Director, or similar role preferably in our industry
    • Experience in setting up and optimizing campaigns for best outcomes (e.g., through Google AdWords, other)
    • Experience in design products (Adobe suite)
    • Experience in market analysis
    • Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
    • Multi-channel, multi-tasking, multi-disciplinary experience across campaign, social, packaging, web, and email
    • Solid understanding of market research and data analysis methods
    • Background in compelling design and strong copywriting skills.
    • Proficient in MS Office and business software (e.g., CRM)
    • Outstanding communication (written and verbal) and interpersonal abilities
    • BSc/BA in business administration, marketing, communications, or relevant field; MSc/MA will be a plus CA employees 100% covered Medical and Dental coverage for you & your family Generous 401(k) plan and contribution Events and weekly lunches Engaging wellness activities Corporate Social Responsibility Program So many more to list--- CCI complies with the Americans with Disabilities Act and considers reasonable accommodation measures that may be necessary for eligible applicants/employees to perform primary responsibilities. EEO/AA/M/F/Veteran/Disabled CliniComp does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

Keywords: CliniComp International, San Diego , Marketing Director, Advertising , San Diego, California

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