Account Based Marketing Manager, Enterprise
Company: Lytx, Inc.
Location: San Diego
Posted on: April 10, 2021
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Job Description:
Account Based Marketing Manager, Enterprise You go all in no
matter what you do, and so do we. You want to use your powers for
good, and that's exactly what we do at Lytx--. Our team is made up
of hungry, humble, and capable people who are making a difference
every day with technology that helps save lives each year. Why
Lytx?: As an Account Based Marketing (ABM) Manager, you will lead
the planning, development, and execution of account-based marketing
programs that engage enterprise target accounts and turn engagement
into opportunities to accelerate sales pipeline Based on market
knowledge and insight, you'll work closely with others across the
marketing, sales and product departments to develop compelling,
targeted messaging, strategize content needs and design/execute an
omni-channel ABM program. The role requires deep subject matter
expertise and technical literacy in account-based marketing tools
and processes used to enable delivery at scale. If you're a
collaborative, persistent, strategic marketer who is passionate
about ABM and enterprise demand generation, we want to hear from
you! You'll Get To: Lead the ABM program strategy for enterprise
accounts working closely with sales and product marketing. You'll
plan, organize, and implement end-to-end marketing plans designed
to generate opportunities and accelerate pipeline. Research target
accounts to build out target contacts within account for coverage
and work closely with BD account owners to develop ABM playbooks to
penetrate the key personas within the named accounts. Own the
development, management, and optimization of marketing plans to
produce personalized assets that engage and convince target
accounts to move them down the marketing intent stages into the
sales pipeline. Leverage account-based data to shape ABM campaign
strategies. Collaborate with marketing and operations on developing
the appropriate marketing metrics for these accounts, including
visibility into campaign results and effectiveness, account
penetration and engagement, lead generation, opportunity creation,
pipeline contribution, and ROI of our marketing efforts within the
account. Implement and manage acquisition and engagement campaigns
in collaboration with design, digital and marketing operations
teams while managing and adhering to the budget allocation for ABM
tactics. Help to establish, forecast, and report against key ABM
success metrics. Perform other duties as assigned What You'll Need:
7+ years of B2B marketing demand generation experience, preferably
marketing SaaS products 3+ years of strategic and tactical Account
Based Marketing experience for Enterprise B2B organizations or
relevant B2B experience Bachelor's degree in Marketing or related
field or equivalent experience Experience running ABM campaigns and
programs that directly contribute to pipeline growth using the
modern marketer tools and channels including but not limited to
list building and targeting, live and virtual events, webinars,
microsites, account based ads, content syndication, direct mail,
and social network targeting. Experience in marketing and CRM tech
stack, e.g. Salesforce, Marketo, 6sense, Asana, and Seismic
Data-driven marketer with demonstrated results with campaign
performance optimization Problem-solving, analytical approach (e.g.
A/B testing) to planning and executing campaigns that drive
performance and ROI. Solid understanding of the different functions
of marketing, and ability to forge strong relationships with other
functions Proficiency in audience segmentation, persona
development, and content mapping to the buyer's journey. Ability to
take product marketing messaging and iterate copy to support
content creation for campaign execution and pipeline growth High
energy and ability to thrive in a fast-paced, growth environment
Lytx, Inc. is proud to be an equal opportunity/affirmative action
employer and maintains a drug-free workplace. We are committed to
attracting, retaining and maximizing the performance of a diverse
and inclusive workforce. EOE/M/F/Disabled/Vet. Lytx-- is--a leading
provider of video telematics , analytics, safety and productivity
solutions for commercial and public sector fleets. Our unrivaled
Driver Safety Program, powered by our best-in-class DriveCam--
Event Recorder, is proven to help save lives and reduce risk. We
harness the power of video to help clients see what happened in the
past, manage their operations more efficiently in the present and
improve driver behavior to change the future. Our customizable
services and programs span driver safety, risk detection, fleet
tracking, compliance and fuel management. Using the world's largest
driving database of its kind, along with proprietary machine vision
and artificial intelligence technology, we help protect and connect
thousands of fleets and more than one million drivers worldwide.
For more information, visit-- www.lytx.com ,-- @lytx-- on Twitter,
LinkedIn , our-- Facebook --page or-- YouTube --channel.
Keywords: Lytx, Inc., San Diego , Account Based Marketing Manager, Enterprise, Advertising , San Diego, California
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