Account Based Marketing Manager, Enterprise

Company: Lytx, Inc.
Location: San Diego
Posted on: April 10, 2021

Job Description:

Account Based Marketing Manager, Enterprise You go all in no matter what you do, and so do we. You want to use your powers for good, and that's exactly what we do at Lytx--. Our team is made up of hungry, humble, and capable people who are making a difference every day with technology that helps save lives each year. Why Lytx?: As an Account Based Marketing (ABM) Manager, you will lead the planning, development, and execution of account-based marketing programs that engage enterprise target accounts and turn engagement into opportunities to accelerate sales pipeline Based on market knowledge and insight, you'll work closely with others across the marketing, sales and product departments to develop compelling, targeted messaging, strategize content needs and design/execute an omni-channel ABM program. The role requires deep subject matter expertise and technical literacy in account-based marketing tools and processes used to enable delivery at scale. If you're a collaborative, persistent, strategic marketer who is passionate about ABM and enterprise demand generation, we want to hear from you! You'll Get To: Lead the ABM program strategy for enterprise accounts working closely with sales and product marketing. You'll plan, organize, and implement end-to-end marketing plans designed to generate opportunities and accelerate pipeline. Research target accounts to build out target contacts within account for coverage and work closely with BD account owners to develop ABM playbooks to penetrate the key personas within the named accounts. Own the development, management, and optimization of marketing plans to produce personalized assets that engage and convince target accounts to move them down the marketing intent stages into the sales pipeline. Leverage account-based data to shape ABM campaign strategies. Collaborate with marketing and operations on developing the appropriate marketing metrics for these accounts, including visibility into campaign results and effectiveness, account penetration and engagement, lead generation, opportunity creation, pipeline contribution, and ROI of our marketing efforts within the account. Implement and manage acquisition and engagement campaigns in collaboration with design, digital and marketing operations teams while managing and adhering to the budget allocation for ABM tactics. Help to establish, forecast, and report against key ABM success metrics. Perform other duties as assigned What You'll Need: 7+ years of B2B marketing demand generation experience, preferably marketing SaaS products 3+ years of strategic and tactical Account Based Marketing experience for Enterprise B2B organizations or relevant B2B experience Bachelor's degree in Marketing or related field or equivalent experience Experience running ABM campaigns and programs that directly contribute to pipeline growth using the modern marketer tools and channels including but not limited to list building and targeting, live and virtual events, webinars, microsites, account based ads, content syndication, direct mail, and social network targeting. Experience in marketing and CRM tech stack, e.g. Salesforce, Marketo, 6sense, Asana, and Seismic Data-driven marketer with demonstrated results with campaign performance optimization Problem-solving, analytical approach (e.g. A/B testing) to planning and executing campaigns that drive performance and ROI. Solid understanding of the different functions of marketing, and ability to forge strong relationships with other functions Proficiency in audience segmentation, persona development, and content mapping to the buyer's journey. Ability to take product marketing messaging and iterate copy to support content creation for campaign execution and pipeline growth High energy and ability to thrive in a fast-paced, growth environment Lytx, Inc. is proud to be an equal opportunity/affirmative action employer and maintains a drug-free workplace. We are committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce. EOE/M/F/Disabled/Vet. Lytx-- is--a leading provider of video telematics , analytics, safety and productivity solutions for commercial and public sector fleets. Our unrivaled Driver Safety Program, powered by our best-in-class DriveCam-- Event Recorder, is proven to help save lives and reduce risk. We harness the power of video to help clients see what happened in the past, manage their operations more efficiently in the present and improve driver behavior to change the future. Our customizable services and programs span driver safety, risk detection, fleet tracking, compliance and fuel management. Using the world's largest driving database of its kind, along with proprietary machine vision and artificial intelligence technology, we help protect and connect thousands of fleets and more than one million drivers worldwide. For more information, visit-- www.lytx.com ,-- @lytx-- on Twitter, LinkedIn , our-- Facebook --page or-- YouTube --channel.

Keywords: Lytx, Inc., San Diego , Account Based Marketing Manager, Enterprise, Advertising , San Diego, California