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Digital Marketing Specialist - San Diego, CA

Company: California Bank & Trust
Location: San Diego
Posted on: November 22, 2021

Job Description:

California Bank and Trust, a leader amongst banks in California, with over 11billion in assets and more than 80 branch offices in the state, is looking for a Digital Marketing Representative . Our relationship-centered culture is achieved by providing our associates with the tools, training, and opportunities to build the best possible relationships with our customers, and with each other. Our workplace culture values each associates unique experiences, background and perspectives and provides a collaborative environment for all associates to grow and thrive. Ideal candidates will have the skills and experience necessary to: Our Marketing department is looking for a Digital Marketing Representative in San Diego, to manage the full spectrum of marketing activities. Execute SEO, paid search, social media, email and display advertising campaigns Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific Plan, supervise and implement Google Ad (Adwords) initiatives, including text, display and retargeting Using measurement tools (e.g. Adobe Analytics) to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives Day-to-day management of ongoing and adhoc email campaigns including but not limited to content strategy and placement, advertising writing and editing, testing templates, structuring A/B experiments, scheduling deliveries, and reporting on results Manage/oversee Social Media sites (Facebook, Twitter, Instagram and YouTube, etc.) to achieve high-quality engagements, increase brand loyalty, increase website traffic and indirect revenue through organic and paid placement Analyze ongoing social media initiatives, measuring the effectiveness and reporting on results with clear, actionable insights Analyze competitors and potential partners to identify opportunities for outreach Maintains excellent working relationships with vendors and stakeholders Other duties as assigned This position is temporarily working remotely Qualifications - External Requires a degree in Marketing or related field and 4+ years of interactive/digital marketing or other directly related experience. Advanced knowledge of interactive and digital marketing and Customer Relationship Management. 3+ years of paid campaign execution experience on Google Ad (Adwords) platform, other platforms are a plus 2 years of experience with Social Media (organic and paid) advertisement, copy, scheduling & research Deep knowledge of SEO best practices Technical, in-depth knowledge of social media buying and an understanding of all major social media platforms In-depth knowledge of Adobe Analytics, Google Analytics is a plus Experience with Salesforce Cloud Preferred Experience with Workfront Preferred Project Management tool experience, Workfront is a plus HTML experience is a plus Ability to manage tracking, analytics and reporting of data Strong written, verbal and visual communication skills Strong attention to detail and accuracy Strong creative and problem-solving skills Highly organized, results-oriented and able to take initiative and lead projects Ability to learn new trends and technologies that enhances lead generation and sales efforts Benefits: Medical and Dental Insurance + Life Insurance + 401(k) plan + generous company matching! Competitive compensation commensurate with work experience (some roles include incentives, mileage + travel time pay, and/or parking waivers. Eligible for annual discretionary bonus Paid training, paid vacation, paid holidays and promotional opportunities offered from within Tuition reimbursement for qualifying employees Stable employer, a division of Zions Bancorporation and is included in the S&P 500 NASDAQ Financial 100 indices.

Keywords: California Bank & Trust, San Diego , Digital Marketing Specialist - San Diego, CA, Advertising , San Diego, California

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