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Social Media Specialist

Company: Cornerstone First Mortgage
Location: San Diego
Posted on: November 22, 2021

Job Description:

The Social Media Specialist is responsible for overseeing social media accounts for Cornerstone First Mortgage. The Social Media Specialist will update social media post, reply to comments from subscribers or liking tagged photos and coordinating with other professionals to determine how to market our brand and its products or services using social media.

Essential Functions:
Coordinates content creation, production, posting, and online conversations across a wide range of social networking platforms, including Facebook, Instagram, Youtube for multiple Loan Officers & brands within the organization.
Coordinates and executes the day-to-day social media presence and schedule a calendar for multiple LOs & brands, including, but not limited to writing editorial/social copy, assisting with the creation of visual content, community outreach, promotions, monitoring and listening both directly and through software tools, and developing responses.
Engages the community by writing and responding to followers from all social media platforms with clear and professional written and visual messages that project the personality and professionalism of our company and sales team
Communicate with operations to ensure all guest feedback and complaints are addressed in a timely manner.
Takes ownership of the social calendar - works with the Marketing Teams to align social media programming with new content, campaigns, and sales promotions with the goal of increasing consumer engagement with our brands/LOs and driving more business and brand awareness.
Assists with the development of comprehensive social media programs that support the company strategy by increasing brand visibility and traffic to social platforms. Works with sales, creative, and media teams to align social media efforts with current and upcoming trends & initiatives.
Utilizes all available analytics to measure the effectiveness of the company's social media messages and overall footprint and provides recommendations for future programs and campaigns.
Participates in the ideation, development, and execution of marketing campaigns. Develops and implements engaging, content-rich social programs and strategies across social networks to increase brand awareness, build consumer "buzz."
Promotes the utilization of new and relevant social media methods into the Company's marketing culture.
Monitors the social media activities of competitors.
Responsible for supporting other marketing efforts as assigned.

Bachelor's degree in Advertising, Marketing, Communications, or related field.
1+ years of related corporate social media management experience.
An in-depth knowledge of varied social media platforms and analytics from a corporate perspective is required.
Additional experience with communications, public relations, marketing is preferred.
Excellent overall communication skills with the ability to engage varied demographics.
Knowledge and experience with blogging is preferred.
Mortgage industry experience a plus, but not required.
Strong ability to multi-task and work in a fast-paced environment.

Benefit Eligibility:

Cornerstone First Mortgage offers a comprehensive benefits package, including medical, dental, and vision plans, 401k match after 6 months of service, and paid time off.

Equal Employment Opportunity:

Cornerstone First Mortgage is proud to be Equal Opportunity Employers committed to creating a diverse and inclusive workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, veteran status, or other legally protected classifications.

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Keywords: Cornerstone First Mortgage, San Diego , Social Media Specialist, Advertising , San Diego, California

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