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Sr. Marketing Director

Company: Cella
Location: Carlsbad
Posted on: January 16, 2022

Job Description:

We have an exciting opportunity for a Sr. Marketing Director! This role will be remote, but our client is looking for someone that will be able to visit their office in the Carlsbad,CA area periodically. You'll support the Executive Director of Global Marketing, by leading the clients business in the successful implementation of all Marketing strategies and initiatives.

Senior Marketing Director

  • Manage innovative campaigns and product launches and pipeline strategy to support of brand's strategic direction, including focus in fast-growing categories and subcategories, hero products, and brand-building channels
  • Carry out white space opportunities based on findings from consumer insights, markets feedback, CRM data and transposition from other industries
  • Assist in development of detailed calendar including innovative and trendsetting market strategies, promotional programs, and product concepts
  • Prepare Campaigns and Product launch briefs in partnership with DTC social media Digital Marketing and Concept Ideation briefs with Creative services
  • Manage creation of Concept Development brief
  • Lead execution of product marketing strategy including product architecture, product launch process and go-to-market strategy
  • Compile analysis and deliver reports to team and brand leadership
  • Make recommendations to seize market based on analysis
  • Drive mid-program shifts based on analysis as necessary
  • Manage ad hoc business analysis requests as needed
  • Manage end-to-end launch process, from product selection to go-to-market strategies focused on the consumer journey to include mobile first, social first, and video first mindset
  • Lead execution of launch strategies within designated budget and targets
  • Implement internal and external sourcing solutions for new products and existing businesses
  • Manage strong partnerships with cross-functional teams to develop launch strategies and product briefs
  • Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities
  • Manage implementation of creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach Finance and Budget Management
  • Insure budget is properly assigned towards priorities based upon key departmental objectives Leverage key insights gleaned from a refined analytics practice to inform decisions
  • Leverage data to inform decision-making for strategy development and adjustments as necessary
  • Lead team to track platform engagement and effectiveness through appropriate analytical tools
    Experiences You Have

    • End-to-end audio/tech/luxury product launches
    • Innovation ideation development
    • Global strategic marketing plans for products and campaigns
    • Campaign and launches brief development
    • End-to-end product launches (Content creation, events, Go to market package)
    • Global strategic marketing plans for products and categories
    • Product deck presentation
      How You Will Be Successful
      • Strategic agility
      • Financial understanding
      • Disruptive mindset
      • Insights driven
      • Consumer-first
      • Change champion
        Job ID: 323402JB

        Cella is an equal opportunity employer. All applicants will be considered for employment regardless of their race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status, or any other characteristic protected by federal, state, or local law.

Keywords: Cella, San Diego , Sr. Marketing Director, Advertising , Carlsbad, California

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