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Social Media Ad Specialist (Remote)

Company: PureCars
Location: San Diego
Posted on: January 16, 2022

Job Description:

Technology and Analytics for the Automotive Industry PureCars helps unlock the full sales potential of automotive dealers across the US and Canada using a proprietary multi-channel advertising and analytics software platform combined with a team ofhigh-touch digital strategy experts. By utilizing our extensive data library, DMS connectivity, and our digital advertising and attribution solutions, our SaaS platform enables automotive dealerships to capture more customers, optimize digital advertising spend ROI and maximize profitability while also providing mission-critical insights into the dealership--s automotive operations.
We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways. Come join us as we take on the automotive industry by storm.
Job Summary - Social Media Ad Specialist PureCars is seeking a Social Media Advertising Specialist to join our growing Paid Social Performance team. The Social Media Advertising Specialist will report to the Director of Social Advertising and be responsible for the setup, management, updating, and analysis of Paid Social campaigns for our automotive clients across the US and Canada. If you--re looking to roll up your sleeves, flex your paid social media , and be a high-visibility marketer within a cutting-edge technology company, we want to hear from you!
What You--ll Do: --- Partner with the Social Performance Management, Client Experience, and Sales teams on social advertising campaigns and ensure advertisements are properly tracked and updated as required for each automotive client.--- Take ownership of clients-- social advertising campaigns within Facebook, Instagram, and Waze and provide ongoing optimization for each client and agency partner.--- Monitor campaigns budgets, pacing, and ad optimizations (adjusting campaign optimization levers, etc.)--- Provide data analysis, reporting, and performance insights to all client team counterparts including campaign results, findings, and next steps.--- Setup innovative A/B tests to optimize social campaigns through various opportunities including but not limited to: day part, placement, audience segmentation, copy or image changes.
The Skills and Experience You Bring: --- Previous experience in a social digital advertising role/environment within a Saas company or advertising agency.--- Strong understanding of digital campaign KPIs such as click-through-rate (CTR), cost-per-click (CPC), conversion (CVR), and conversion rate (CVA).--- Proficiency in using Facebook Business Manager to manage end-client advertising cases along with basic experience using Google Analytics.--- Adept in MS Excel or Google Sheets including pivot tables, Vlookups, and basic formula creation. Basic Adobe Photoshop experience is a plus, but not required.--- Excellent communication and presentation skills with the ability to interface directly with both small and large clients as needed.
Our Perks & Quirks: --- Rich Benefits Plans - Health, dental, vision, 401(k), and more!--- Open PTO Policy - Take what you need, when you need it.--- Internal Growth - Over --- of the positions opened and filled are with our own employees.--- Work From Anywhere - From home, the beach, or your favorite co---ee shop. Work where you want to!--- Learning and Development - Robust new employee onboarding, leadership, and management training.--- Radical Transparency - All employees have direct access to our executive leadership, whether in recurring town halls or direct conversation and mentorship.--- Diversity & Inclusion - Come one, come all! Between ongoing training, panels, celebrations, and more, our DEI team makes sure you know that you belong here.

PureCars is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status. Just be passionate, genuine, collaborative, data-driven, and entrepreneurial at heart!

Keywords: PureCars, San Diego , Social Media Ad Specialist (Remote), Advertising , San Diego, California

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