Social Media Ad Specialist (Remote)
Location: San Diego
Posted on: January 16, 2022
Technology and Analytics for the Automotive Industry PureCars
helps unlock the full sales potential of automotive dealers across
the US and Canada using a proprietary multi-channel advertising and
analytics software platform combined with a team ofhigh-touch
digital strategy experts. By utilizing our extensive data library,
DMS connectivity, and our digital advertising and attribution
solutions, our SaaS platform enables automotive dealerships to
capture more customers, optimize digital advertising spend ROI and
maximize profitability while also providing mission-critical
insights into the dealership--s automotive operations.
We are focused on investing in world-class talent and technology in
order to help our partners dominate their markets in new and
innovative ways. Come join us as we take on the automotive industry
Job Summary - Social Media Ad Specialist PureCars is seeking a
Social Media Advertising Specialist to join our growing Paid Social
Performance team. The Social Media Advertising Specialist will
report to the Director of Social Advertising and be responsible for
the setup, management, updating, and analysis of Paid Social
campaigns for our automotive clients across the US and Canada. If
you--re looking to roll up your sleeves, flex your paid social
media , and be a high-visibility marketer within a cutting-edge
technology company, we want to hear from you!
What You--ll Do: --- Partner with the Social Performance
Management, Client Experience, and Sales teams on social
advertising campaigns and ensure advertisements are properly
tracked and updated as required for each automotive client.--- Take
ownership of clients-- social advertising campaigns within
Facebook, Instagram, and Waze and provide ongoing optimization for
each client and agency partner.--- Monitor campaigns budgets,
pacing, and ad optimizations (adjusting campaign optimization
levers, etc.)--- Provide data analysis, reporting, and performance
insights to all client team counterparts including campaign
results, findings, and next steps.--- Setup innovative A/B tests to
optimize social campaigns through various opportunities including
but not limited to: day part, placement, audience segmentation,
copy or image changes.
The Skills and Experience You Bring: --- Previous experience in a
social digital advertising role/environment within a Saas company
or advertising agency.--- Strong understanding of digital campaign
KPIs such as click-through-rate (CTR), cost-per-click (CPC),
conversion (CVR), and conversion rate (CVA).--- Proficiency in
using Facebook Business Manager to manage end-client advertising
cases along with basic experience using Google Analytics.--- Adept
in MS Excel or Google Sheets including pivot tables, Vlookups, and
basic formula creation. Basic Adobe Photoshop experience is a plus,
but not required.--- Excellent communication and presentation
skills with the ability to interface directly with both small and
large clients as needed.
Our Perks & Quirks: --- Rich Benefits Plans - Health, dental,
vision, 401(k), and more!--- Open PTO Policy - Take what you need,
when you need it.--- Internal Growth - Over --- of the positions
opened and filled are with our own employees.--- Work From Anywhere
- From home, the beach, or your favorite co---ee shop. Work where
you want to!--- Learning and Development - Robust new employee
onboarding, leadership, and management training.--- Radical
Transparency - All employees have direct access to our executive
leadership, whether in recurring town halls or direct conversation
and mentorship.--- Diversity & Inclusion - Come one, come all!
Between ongoing training, panels, celebrations, and more, our DEI
team makes sure you know that you belong here.
PureCars is committed to building diverse teams and upholding an
equal employment workplace that is free from discrimination. We
hire amazing individuals regardless of their race, color, ancestry,
religion, sex, gender identity, national origin, sexual
orientation, age, citizenship, marital status, pregnancy, medical
conditions, genetic information, disability, or Veteran status.
Just be passionate, genuine, collaborative, data-driven, and
entrepreneurial at heart!
Keywords: PureCars, San Diego , Social Media Ad Specialist (Remote), Advertising , San Diego, California
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