Marketing Specialist

Company: TruMed Systems Incorporated
Location: San Diego
Posted on: May 15, 2022

Job Description:

Job DescriptionTruMed Systems, Inc. is the fastest growing medication storage and handling company. TruMed serves individual clinics, major health systems, and public healthcare facilities throughout the U.S. TruMed's mission is to improve health care practitioners' total outcomes by creating point-of-care inventory management systems that support product efficacy, patient safety, and practice objectives. Our first two products are the AccuVax® Vaccine Management System and AccuShelf ® Inventory Management Systems. Together, our products secure medication and material storage and management that automates control and integrity, minimizes risks of incorrect medication delivery, tracks inventory for all medications and optimizes office workflow in the healthcare settings. Founded in 2012, TruMed is a VC-backed company based in San Diego, CA Description: The Marketing Specialist will be responsible for contributing to the marketing strategies and objectives. Our ideal candidate is motivated to tackle all types of marketing tasks and projects. You should feel comfortable working independently and collaborating with a cross-functional team to ensure all marketing objectives are met. Primary ResponsibilitiesObjectives of this Role

• Obtain a thorough understanding of our products, internal standards, and differentiators to develop strategies aimed at increasing effective communications and brand awareness
• Assist with all internal and external marketing initiatives, producing content and creative for marketing projects. Daily and Monthly Responsibilities
  • Assists in executing marketing strategies and objectives.
  • Assists in proposal writing and presentations, including online and video
  • Collaborate with team members to optimize marketing automation and lead-nurturing processes through email, content, events, and social channels
  • Assist with marketing programs such as email, social media, or digital campaigns, and events
  • Analyze and report on the performance and efficiency of campaigns
  • Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
  • Write, proofread, and edit creative and technical content across different mediums
  • Assist with tradeshows and event coordinating
  • Assist Product managers with new product launches
  • Participates in new market research and design. Required Knowledge, Skills and Abilities
    • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
    • Demonstrable experience in marketing data analytics and toolsStrong knowledge of various marketing and analytics tools such as Google Analytics, Saleforce, Pardot
    • Knowledge of Creative Programs such as Adobe Illustrator and InDesign
    • Excellent analytical skills and a knack for data analysis
    • Strong written and verbal communication skills
    • Skilled in writing and editing content with an attention to detail
    • Strong prioritization, organization, and project management skills Education and Experience
      • Bachelor's degree in business administration, marketing, communications, or a related field
      • 2-4 years of experience in marketing Work Environment
        • Work may require travel (up to 10%) and willingness to work a flexible schedule
        • All employees are expected to adhere to the TruMed Systems, Inc, Employee Handbook all times. Specifically, all employees of TruMed Systems, Inc., regardless of role, are expected to:
        • Treat others with dignity and respect at all times.
        • Conduct themselves in an ethical manner at all times.
        • Support the mission and values of the company.
        • Comply with company's expectations, policies, and procedures.

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