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Growth Marketing Coordinator (Remote/Hybrid)

Company: Ascent Funding
Location: San Diego
Posted on: May 16, 2022

Job Description:

Job DescriptionAscent Funding, LLC (Ascent) is a student success company on a mission to revolutionize the way students plan and pay for higher education by offering better financing options, student-driven innovation (co-created with students), and financial wellness resources to encourage more informed decisions today that open up brighter future opportunities. We aim to fix a broken higher education system by being transparent and offering products that support a greater population of students through our Ascent College (cosigned and non-cosigned student loans for college and graduate school) and Bootcamp (consumer loans for technical bootcamps and accelerated skills training programs) financing options. We believe education is an investment in your future, and we want to empower students of all economic backgrounds and disciplines to maximize the return on that investment. Ascent offers exclusive benefits (such as 1% cash back, scholarships, Refer A Friend, and Rewards Program) as well as free resources that set students and families up for financial success.Ascent was named "Best Places to Work" by the San Diego Business Journal for six years and named "San Diego's Best & Brightest Companies to Work For in 2022." Furthermore, Ascent was named Best Private Student Loan for 2021 by Forbes Advisor and NerdWallet. This job description outlines the objective, primary responsibilities, requirements, and qualifications of the Ascent Growth Marketing CoordinatorObjective: We're looking for a Growth Marketing Coordinator to lead our demand generation team. The Growth Marketying Coordinator can be hybrid out of the San Diego office or remote. Our ideal candidate would:

  • Be excited about building our brand and relationships with our partners and customers.
  • Understand the importance of brand consistency across all channels.
  • Be diligent managing partners and be able to clearly identify opportunities to expand each partner.
  • Find data thrilling and have the drive to be self-directed. Be flexible and responsive – things tend to change in this industry.
  • Enjoy leveraging data to tell a story that helps direct the marketing initiatives for maximum impact.
  • Be comfortable in an analytics-driven environment. We like numbers. You like tracking performance.
  • Develop hypotheses, lots of them. Enjoy innovating and optimizing content in a test-and-learn environment.
  • Be a creative problem solver.
  • Be able to think outside of the box, enjoy being challenged to grow your skills, and not be afraid to step outside of your comfort zone.
  • Be passionate about performance marketing that delivers large and measurable results.
  • Constantly review data to identify meaningful trends while recommending new initiatives to drive growth and optimization across channels.
  • Provide weekly reports to the team on key growth and conversion metrics with clear takeaways and a plan of action on how to further optimize these partners/funnels.
  • Leverage data from our analytics platforms to define, analyze, and communicate key cross-platform user metrics and behavioral trends.
  • Collaborate internally and externally, driving strong growth through successful marketing strategies rooted in data.Responsibilities:
    • Expand the Ascent partner pipeline by identifying new partnerships with new business classes (influencers, blogs/content partners, school/campus organizations, etc.).
    • Help manage our affiliate partner channels for rapid expansion of the partner pipeline and regular monitoring of performance (weekly).
    • Monitor the competitive landscape and assess trends/seasonality in campaigns and manage the competitive analysis update, reviews audit, and partner audits.
    • Support the content team as needed on social media campaigns (Tik Toks, blogs, etc.) that encourage volume-driven initiatives for college.
    • Support the growth marketing team in keeping track of campaign progress and partner relationships.
    • Support monthly rate changes and program guideline changes with partners. You could be a fit if you have:
      • Passion for managing digital campaigns and acquiring customers through affiliate networks, email marketing, and direct media buys.
      • Experience with social media and content creation.
      • Exceptional strategic thinking skills and experience with web analytics tools.
      • Passionfor building and maintaining relationships through excellent communication.
      • Strong organizational skills and the ability to manage multiple projects at once in a fast-paced environment.
      • Experience applying brand concepts/guidelines in various forms of content.
      • Proven track record of developing and managing robust dashboards.
      • Strong attention to detail and solution-oriented.
      • Exceptional creative and project management skills.
      • General understanding of WordPress (or similar CMS) and Google Analytics.
      • Experience using affiliate platforms (like Commission Junction or equivalent).Bonus points if you have:
        • Experience with student loans or financial services/products.
        • Existing network of affiliates/platforms.
        • Experience with Google Optimize, Google Data Studio.
        • Google Analytics and/or Google AdWords certification.
        • Experience with SEM Rush.Competitive pay with bonus and benefits package that includes, but is not limited to:
          • Annual Bonus + Company Stock Options
          • Medical, dental, and vision coverage
          • Annual HSA contribution of $1,500
          • Life insurance, disability and 401(k) with company match
          • Free snacks and drinks (when we are in the office)
          • Tuition reimbursement program
          • Flexible schedule and work-from-home options
          • Home office stipend and technology allowance
          • Generous PTO, including Paid Parental Leave
          • $2000 Vacation Incentive Bonus every 3 years + $1000 Sabbatical Day
          • Company parties, summer BBQs, virtual events
          • Team building activities
          • Community, Parking, Wellness funds, and moreThe Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.Equal Employment OpportunityIt is the policy of the Company to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. Reasonable accommodation is available for qualified individuals with disabilities, upon request.Powered by JazzHRHr0IHWThTe

Keywords: Ascent Funding, San Diego , Growth Marketing Coordinator (Remote/Hybrid), Advertising , San Diego, California

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