Marketing & Communications Lead, Audit & Assurance (A&A)
Company: Deloitte
Location: San Diego
Posted on: June 25, 2022
Job Description:
Marketing & Communications Lead, Audit & Assurance (A&A)
Accounting Advisory & Transformation Services (AATS)
Think a Big Four career is just spreadsheets, gray suits, and
corporate profits? Look again. Deloitte's full-service Marketing
Excellence (ME) organization is seeking collaborative creatives,
skillful strategists, and marketing masterminds to lead our
businesses in exciting new directions. If you're a marketing and
communications professional who sees the world differently, finds
opportunity where others don't, and keeps a pulse on the next big
trends, then become our partner in growth. Together we'll discover
new ways to transform out-of-the-box ideas into measurable business
results for our clients and our company. If you're ready to make an
impact, join our ME team to see how we Deloitte differently.
As a Marketing & Communications Lead, you will help drive the
execution and delivery of market development campaigns through the
efforts of the aligned team. Through collaboration (leading at
times) with colleagues in Marketing Excellence, you will be
responsible for differentiating the Deloitte brand, driving
Deloitte's business priorities forward, innovating new marketing
and communications solutions, and delivering distinct client
experiences. You'll also have the potential to facilitate marketing
and communications targeting activities through assisting with
social media campaigns; support business expansion initiatives;
develop promotional marketing materials and targeting tools; and
manage major promotional events such as trade shows, industry
speaking events, sponsorships, and internal conferences related to
key clients
The Team
Deloitte's Marketing Excellence team combines the power of
Deloitte's brand with the most inspired marketing techniques to
produce business results for our clients. From events to social
media to digital strategy and execution, we elevate the Deloitte
brand and strategic positioning, delivering a cohesive, consistent
experience. The team brings together creative and technology
skills, business insights, and industry best practices to develop
innovative creative assets that engage our clients. It also
executes with agility and measurable performance through
best-of-breed solutions, centralization of key information and
operations, and optimization of data, tools, people and
process.
Responsibilities
- Work closely with the AATS strategic marketing manager, senior
strategic marketers, in-house Green Dot Agency (GDA) and
stakeholders to determine and execute on fiscal year marketing
strategies for the practice - possess a high-level understanding of
marketing and communications basics, with ability to recognize and
implement an integrated approach to drive business goals
- Collaborate across Marketing Excellence, especially the GDA,
and other enabling areas in support of campaign activities and
tactical management including:
- Development of strategic briefs (business cases) for planned
marketing campaigns
- Facilitation of leadership/stakeholder approvals of marketing
deliverables, digital content, website content, and
deliverables
- Strategic campaign prioritization and efficient utilization of
GDA/vendor resources resulting in part from calculated budget
forecasting and management
- Oversight of the portfolio of campaigns and activities in
alignment with business goals, including thought leadership,
advertising, sponsorships, web optimization, collateral design, and
events
- Reporting on campaign success, insights, and leading practices
using metrics and KPIs to inform future tactics
- Work closely with the AATS strategic marketing manager and the
GDA to manage the overall digital strategy. From planning,
researching, execution and reporting including but not limited to
content creation/review, SEO research, keywords, and monitoring
performance.
- Manage all aspects of events including planning logistics,
invitations, registration, conference materials and on-site
assistance to create a memorable experience for attendees
- Working closely with the AATS strategic marketing manager and
the GDA to execute on AATS content strategy. Including but not
limited to determining trending topics; helping to craft content;
review - exercise judgement around content and edits; deciding on
promotional plan and execution of the plan (such as social, email,
paid social); shaping and connecting with leaders for any cross
function, segment or industry views with content and monitor/report
on performance of content
- Write a variety of different types of content, including but
not limited to social media, video scripts, podcasts, and external
communications campaigns
- Tightly integrate campaigns with A&A marketing's lead
nurturing process to generate, track, qualify and measure lead
generation together with the A&A Growth Team
- Define and track metrics and KPIs to assess campaign success,
activity, and channels to inform future AATS marketing strategy and
tactics, liaising with the GDA
- Share knowledge with National A&A and Green Dot marketing
to increase the effectiveness of campaigns
- Demonstrate excellent command of editorial standards, along
with strong editing and proofreading skills
- Proactively monitor the progress of multiple projects by
tracking activities, spend and outcomes
- Develops integrated marketing campaigns that leverage data and
analytics to inform strategies and measure success
Qualifications
- Deep experience and skillset in digital and content marketing
including SEO, paid search, website, social media, etc.
- Experience measuring, tracking, and leveraging KPI's to track
campaign success
- Excellent verbal and oral communication skills
- Experience utilizing marketing planning software
- Excellent command of MSFT Office (Excel, PowerPoint,
Project)
- Required Education: Bachelor's Degree
- Years of Experience: 5+ in professional services marketing
(i.e. Big4 or mid-market firms)
- Ability to travel 10%, on average, based on the work you do and
the clients and industries/sectors you serve
- Limited immigration sponsorship may be available.
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Keywords: Deloitte, San Diego , Marketing & Communications Lead, Audit & Assurance (A&A), Advertising , San Diego, California
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