Senior Marketing Manager, Strategic IDN

Company: Becton Dickinson
Location: San Diego
Posted on: June 25, 2022

Job Description:

Senior Marketing Manager, Strategic IDN Job Description Summary Job Description Be part of something bigger BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues. Duties and Responsibilities: Partner with Strategic IDN sales team and other cross-functional members to prioritize the customer through segmentation, develop customer focused marketing plans aligned to overall regional strategy, and execute to achieve area specific goals and metrics. Develop Strategic IDN strategy in line with customer needs and gain alignment and support from portfolio teams for Dispensing, Infusion, and Integrated Solutions. Leverage commercial effectiveness best practices, digital marketing tools, and omni-channel to accelerate growth in top / focus accounts. Develop an evidence base, elevate reason-to-belief, and create KOLs thought leadership for Strategic IDNs in partnership with cross-functional teams to enhance customer loyalty for growth and retention. Identify unmet needs and ladder them up to the marketing organization to accelerate innovation and portfolio pipeline. Instill marketing excellence as part of sales process and develop best practices. Responsible for value creation for the MMS portfolio of products, service and solutions that will be incorporated into messaging, communication (digital/non-digital), sales tools, etc., which will be utilized in the omni-channel integrated marketing campaign. Collaborate with customer engagement team, customers, and KOLs to strengthen the value offer and partnership by developing programs (webinars, symposiums, trade events, etc.) that support the integrated marketing campaign. Conceptualize and champion future cross-portfolio clinical and economic studies in partnership with Medical Affairs and HEOR. Work closely with customers and sales teams to identify and capture customer testimonials and develop case studies that can be used for promotion. Contribute to the implementation of innovative digital solutions that support value offers and drive desired behaviors for target audience. Drive current and future opportunities to enhance customer experience CX. Investigate new solution opportunities and develop business cases that clearly quantify the commercial potential, including market potential, customer requirements, competitive assessment, pricing, and costs. Define goals and metrics to track the elements of the integrated marketing campaign impact and offer recommendations. Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team. POSITION REQUIREMENTS (AS APPLICABLE) Experience and Education: Bachelor's Degree in science or related Senior or business. MBA or advanced degree a strong plus. 5 years of relevant marketing and/or commercial experience in life sciences, or other healthcare Senior with a consistent track-record of high performance and results. Prior experience of customer facing role is a strong preference. Prior background and knowledge of service and capital business within medical industry. Prior experience in health economics and digital marketing will be a strong plus Experience working cross-functionally and leading within a matrix organization is preferred. Knowledge, Skills, and Abilities: Strategic thinker with demonstrated ability to formulate and implement bold marketing and product strategies, translate strategy into tactical marketing plans, and deliver results. Solid medical knowledge with the ability to engage in scientific discussions with colleagues, customers. and KOLs. Creative out-of-the-box mindset, intellectually curious, current on new trends, and able to take calculated risks with new ideas. Demonstrated ability to redirect a commercial strategy or deliver a "turnaround" in business performance is strongly desired. Excellent interpersonal skills with the ability to develop strong relationships with internal and external stakeholders. Strong leadership presence with the ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others. Excellent organization skills and the ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing. Excellent presentation and communication skills for a wide variety of audiences. Managerial courage to speak up when important information or questions must be raised and acts when issues must be addressed. Flexibility to travel globally to regions and customer sites at least 25% of the time. Strong inclusive and diverse mindset. For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law. Why join us? A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life's purpose through the work that they do every day. You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program - which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components - is designed to support the varying needs of our diverse and global associates. To learn more about BD visit https://jobs.bd.com/ Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. PDN Primary Work LocationUSA CA - San Diego Bldg A&B Additional Locations Work Shift Show More Show Less Apply Save Job PDN-962ac416-0d21-49fa-8d88-a392434fce36

Keywords: Becton Dickinson, San Diego , Senior Marketing Manager, Strategic IDN, Advertising , San Diego, California