Marketing Analyst
Company: ChiroTouch
Location: San Diego
Posted on: August 6, 2022
Job Description:
With a legacy spanning 20 years, IPS (Integrated Practice
Solutions) is the market leader in practice management software for
chiropractic, optometry, and therapy practices across the United
States. We stay ahead of the pack by constantly innovating,
growing, and developing new products and services that serve the
health and wellness profession. Our vision - to be the most loved,
most essential software and service provider for every practice -
is not just words. They reflect who we are as a company, and who we
are as people.
We are seeking a talented, seasoned Marketing Analyst who has a
track record of impressive data analysis with actionable insights
in a B2B SaaS company. As a right-hand person to the VP of
Marketing, the successful candidate will be an integral part of the
Marketing Team helping to drive the IPS vision of bringing health
and wellness to patients. If you are looking for a role in an
organization that has the mentality of a start-up and the resources
of a legacy brand, then IPS is right for you.
The Marketing Analyst will be responsible for creating and
analyzing marketing data sets to derive actionable insights and
support strategic decision-making across multiple marketing
channels and lines of business.
Main duties/Areas of Responsibility
- Benchmarking, forecasting, and using data to evaluate marketing
performance and success across multiple channels - digital
marketing, email campaigns, webinars/podcasts, events, content
marketing
- Conceptualizing and building marketing dashboards and reporting
to inform decision making
- Identifying key trends within large data sets and presenting
findings as actionable insights and recommendations
- Understanding and properly utilizing the lead-funnel process
across the entire customer journey
- Tracking KPIs, measuring analytics and established success
metrics for the marketing team, and building reports that provide
data and insights into the decision making for all marketing
efforts
- Leverage marketing, customer, and audience segmentation data to
drive improved decision making
- Collaborating on cross-functional projects, creating ad hoc
analyses, presenting findings and recommendations to senior
leadership
- Present key findings of reports, including actionable insights
for key stakeholders, including customer profiling data to feed
into marketing strategies
- Track marketing budget expense, and report on month-end and
quarterly expenses
Management/Softer Skills
- Proactive and results oriented
- Able to engage and influence stakeholders
- Strong analytical skills
- Effective communication skills and ability to translate data
into actionable plans
- Astute business acumen
- Entrepreneurial flair and strong cultural fit
- Comfortable with being 'vocal' and 'challenging opinions'
- Confidence and experience in presenting to senior management
teams
- Able to hit the ground running
- Excellent project management skills and attention to
detail
- Able to collaborate with internal stakeholders in Sales,
Customer Success, Product and Training/Onboarding
- Team player who is motivational and has excellent
communications skills
- Ability to function independently with minimal supervision
Technical/Specific experience
- Track record of identifying growth opportunities for the
business from data analysis
- Previous experience with B2B SaaS, customer-driven
organizations
- Experience of analyzing complex data and large data
volumes
- Knowledge and application of best practice customer insight
principles
- Experience with Salesforce required
- Experience utilizing Pardot and HubSpot strongly preferred
- Experience of analytical tools; including Google Analytics and
Tableau
- Solid knowledge of Excel and data visualization tools
Requirements:
- At least 5 years' experience in a marketing analytical role,
preferably within a B2B SaaS company
- Bachelor's degree in marketing, finance, statistics, data
management, or business
Keywords: ChiroTouch, San Diego , Marketing Analyst, Advertising , San Diego, California
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