Paid Media Strategist

Company: Over the Top Marketing
Location: San Diego
Posted on: August 7, 2022

Job Description:

Paid Media Strategist20 Paid Time Off Days ---- - Remote/Hybrid --'- - Yearly Bonus Plan --'- - Matching 401(k) Plan -------- Hello potential Paid Media Strategist!---- We're Over The Top Marketing (or OTT for short), and it's great to meet you.We are looking for an incredible person to help lead paid media strategy. This new and exciting role empowers you to go deep in the weeds, formulate strategic initiatives, and mentor our junior-level team members.Requirements:

• 3+ years' experience in paid media planning, strategy, and execution - with deep knowledge of integrated and full-funnel marketing campaigns.
• 3+ years' technical experience in Facebook Ads Manager and YouTube Ads (through Google Ads or DV360).
• 3+ years' experience managing programmatic advertising campaigns, using both in-house DSP's and third-party media vendors.
• Strong Excel skills with a clear understanding of advanced Excel features.
• Ability to solve problems and identify opportunities through the use of data & analytics, market research, and strategic frameworks.
• Ability to organize, prioritize, and manage multiple projects simultaneously.
• Excellent soft skills in communication (meaning co-workers and clients look forward to working with you).
• Entrepreneurial spirit with a passion for knowledge and personal growth.---- About the roleOur Paid Media Strategist will be instrumental in developing strategies, planning, and ensuring proper implementation of media campaigns to meet and exceed client goals.---- What you will do
  • Develop digital media strategies, plans, projections, and learning agendas across multiple channels and tactics. Includes working with third-party vendors when necessary.
  • Proactively identify opportunities for optimization, insight, and expansion, and see through to implementation.
  • Manage weekly, monthly, and quarterly reports to evaluate partners' performance to provide actionable insights and analysis.
  • Identify test-learn-scale opportunities with new and existing platforms.
  • Establish best practices for online journey mapping and experience creation.
  • Advise clients on industry best practices and emerging strategies.
  • Continuously evaluate, refine, and manage internal production processes to reach full potential in the execution of the client's campaign strategy.
  • Manage the progress of projects while coordinating activities among stakeholders and tracking completion of tasks to full execution of each project.
  • Ensure successful implementation and QA of plans with activation teams.
  • Help create and implement processes to improve the efficiency of the day-to-day tasks carried out by media specialists.
  • Identify areas of improvement where automation can be implemented to improve conversion.--'---------- What we offer
    • Hybrid or remote work environment
    • Competitive pay and yearly bonus plan
    • Matching 401K plan
    • 20 days PTO + 9 holidays
    • Opportunity for growth within the company
    • Professional development scholarships
    • Conference allowances--'- About Over The Top MarketingOTT is a rapidly growing digital marketing agency. We are a Google Premier and Facebook Partner. Our marketing services provide national franchises with technical and customer acquisition tools and services. We offer full-funnel performance marketing with our core competencies in lead generation and attribution. We have a focused client portfolio and like to drill deep into their business problems.
    • We believe in setting every person up for success. We do this by clearly defining quarterly goals, weekly KPIs, and frequent check- ins.
    • We believe that people are our most important asset and that we need to work hard to create an environment where people feel safe and empowered.
    • We believe you have a life outside of work and it needs to be respected and protected.
    • We also believe in the power of teamwork and know how dangerous an unchecked ego can be. Rockstar solo contributors need not apply.If these four points sound like a place where you can see yourself, learn, be challenged, and thrive, then submit your application now.We value and respect your time. We check for new applications every business day and our goal is to set up a call with hopeful candidates within 48 business hours.Feel free to check us out on IG @ottmarketing and our website www.overthetop.com---- Don't hesitate to apply! We want to fill this role fast.

Keywords: Over the Top Marketing, San Diego , Paid Media Strategist, Advertising , San Diego, California