Associate Social Media Manager

Company: happyfastdelicious
Location: San Diego
Posted on: August 7, 2022

Job Description:

About usWe're building the next generation of drive thru coffee shops. We're calling them happyfastdelicious, because, well, we expect they'll be happier and faster and more delicious. Currently, we have one popup store on wheels, and in the next 6 months, we'll be opening permanent locations across the country.We believe drive thrus today are slow, and that coffee shops take themselves too seriously, and that restaurant apps are totally missing the hospitality and humanity and fun of actual restaurants.We're creating a better experience for our customers and our team by combining the good parts of your phone with the convenience of a drive thru cafe. Imagine driving thru, but never stopping. Or actually knowing who your barista is and seeing what they recommend, as if you're in a cafe. Or creating your perfect drink from (literally) millions of really high-quality, delicious options.We're a small team of coffee, tech, and business entrepreneurs. We hope our shops, our tech, our brand, and our team bring into the world an aspirational version of ourselves - one that inspires and excites and entertains people for generations to come. We'd love your help bringing that to life.About the role

• Develop social content across video-first platforms such as TikTok and Instagram that build our digital presence, drive engagement, and tell our brand story in a culturally relevant way
• Create, manage and execute social media content calendar (including copy) in alignment with the happyfastdelicious marketing calendar
• Lead all aspects of community management: interact directly with the audience and respond to inquiries, determining when and how to engage and escalate accordingly
• Cultivate a network of engaged and loyal local influencers for each store location that can share our brand story with their communities
• Build relationships with the teams in our different store locations, and empower them to create content to use on our social media channels
• Monitor, research, and stay ahead of industry developments, creative trends, and culturally relevant moments to push our social media efforts forward
• Create weekly reports to track social KPIs to ensure that the content being shared is meeting goals of audience growth and engagement
• Serve as a cultural leader and partner to both executive leaders and store-level teamsAbout youThe ideal candidate lives and breathes social media. They have some experience in social, whether that be on the brand side, agency side or through their own social channels. They understand both Gen Z and Millennial audiences and know how to effectively engage with them. They understand how trends come and go and always have their finger on the pulse. This person is creative, ambitious, collaborative and not afraid to be a little weird, have fun, and take risks with our social media channels. -
  • 1-2 years social media and community management experience
  • Strong understanding of social media landscape, specifically TikTok and Instagram
  • Able to create TikTok and IG Reels videos on phone smoothly; you're familiar with video editing tools and comfortable in front of the camera and representing the brand on social media
  • Highly organized, self-starter with copywriting and verbal communication skills
  • Passion for what you do - you're creative and results-oriented and love how social media is at the intersection of both. You're a wordsmith and strong visual instincts, coupled with an ability to shape or capture a brand's voice succinctly
  • Basic knowledge and understanding of the principles of marketing, advertising, promotional and digital content
  • Understanding of social media KPIs and metrics and how to use them to inform strategy
  • Availability and willingness to travel to different store locations and markets for events and activationsAdditional informationhappyfastdelicious is an equal opportunity employer and encourages people from all backgrounds to apply. Should you have a disability or special need that requires accommodation, please let us know. -

Keywords: happyfastdelicious, San Diego , Associate Social Media Manager, Advertising , San Diego, California