Associate Social Media Manager
Company: happyfastdelicious
Location: San Diego
Posted on: August 7, 2022
Job Description:
About usWe're building the next generation of drive thru coffee
shops. We're calling them happyfastdelicious, because, well, we
expect they'll be happier and faster and more delicious. Currently,
we have one popup store on wheels, and in the next 6 months, we'll
be opening permanent locations across the country.We believe drive
thrus today are slow, and that coffee shops take themselves too
seriously, and that restaurant apps are totally missing the
hospitality and humanity and fun of actual restaurants.We're
creating a better experience for our customers and our team by
combining the good parts of your phone with the convenience of a
drive thru cafe. Imagine driving thru, but never stopping. Or
actually knowing who your barista is and seeing what they
recommend, as if you're in a cafe. Or creating your perfect drink
from (literally) millions of really high-quality, delicious
options.We're a small team of coffee, tech, and business
entrepreneurs. We hope our shops, our tech, our brand, and our team
bring into the world an aspirational version of ourselves - one
that inspires and excites and entertains people for generations to
come. We'd love your help bringing that to life.About the role
- Develop social content across video-first platforms such as
TikTok and Instagram that build our digital presence, drive
engagement, and tell our brand story in a culturally relevant
way
- Create, manage and execute social media content calendar
(including copy) in alignment with the happyfastdelicious marketing
calendar
- Lead all aspects of community management: interact directly
with the audience and respond to inquiries, determining when and
how to engage and escalate accordingly
- Cultivate a network of engaged and loyal local influencers for
each store location that can share our brand story with their
communities
- Build relationships with the teams in our different store
locations, and empower them to create content to use on our social
media channels
- Monitor, research, and stay ahead of industry developments,
creative trends, and culturally relevant moments to push our social
media efforts forward
- Create weekly reports to track social KPIs to ensure that the
content being shared is meeting goals of audience growth and
engagement
- Serve as a cultural leader and partner to both executive
leaders and store-level teamsAbout youThe ideal candidate lives and
breathes social media. They have some experience in social, whether
that be on the brand side, agency side or through their own social
channels. They understand both Gen Z and Millennial audiences and
know how to effectively engage with them. They understand how
trends come and go and always have their finger on the pulse. This
person is creative, ambitious, collaborative and not afraid to be a
little weird, have fun, and take risks with our social media
channels. -
- 1-2 years social media and community management experience
- Strong understanding of social media landscape, specifically
TikTok and Instagram
- Able to create TikTok and IG Reels videos on phone smoothly;
you're familiar with video editing tools and comfortable in front
of the camera and representing the brand on social media
- Highly organized, self-starter with copywriting and verbal
communication skills
- Passion for what you do - you're creative and results-oriented
and love how social media is at the intersection of both. You're a
wordsmith and strong visual instincts, coupled with an ability to
shape or capture a brand's voice succinctly
- Basic knowledge and understanding of the principles of
marketing, advertising, promotional and digital content
- Understanding of social media KPIs and metrics and how to use
them to inform strategy
- Availability and willingness to travel to different store
locations and markets for events and activationsAdditional
informationhappyfastdelicious is an equal opportunity employer and
encourages people from all backgrounds to apply. Should you have a
disability or special need that requires accommodation, please let
us know. -
Keywords: happyfastdelicious, San Diego , Associate Social Media Manager, Advertising , San Diego, California
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