Marketing Coordinator

Company: Confidant Recruiting
Location: San Diego
Posted on: August 7, 2022

Job Description:

A digital marketing and demand generation company for the real estate, mortgage and insurance industry is seeking an Marketing Coordinator to assist in preparing, developing and executing the company's marketing strategies and enhancing promotional efforts by conducting market research, creating marketing deliverables, and monitoring campaign performance.The Marketing Coordinator will drive interest, enthusiasm and ultimately adoption and engagement to meet our company growth goals. The Marketing Coordinator will be heavily involved in the company's demand generation services that includes creating and deploying marketing strategies designed to drive measurable growth using a mix of channels and content, in order to demonstrate the product's advantages and value.The Marketing Coordinator will work closely with all departments to devise unique campaign ideas to market the company's clients products and services. You will assist the marketing team by performing a variety of tasks, such as creating content for social media, writing ad copy, defining target audiences for different marketing initiatives, proofreading and editing marketing materials, setting up email campaigns, etc. Why Work Here Our marketing agency has thousands of clients nationally and has a perfect 5 star rating on Google with over 700 reviews from its clients. Employees love us too with a 4.8 out of 5 star rating on Glassdoor and a 100% approval rating for the CEO! Marketing Coordinator Responsibilities Assist with tasks needed to keep the client projects and campaigns running smoothly Responsible for new leads and sales pipeline by leveraging website, product launch announcements and promotions, website UX, conversion optimization, Video, email, CRM & loyalty, digital analytics, traffic & sales forecasting. Own, manage and leverage online marketing strategies including: social media (Youtube, Instagram, Linkedin), SEM, SEO, and email newsletters Create cadence and pre and post sale sequence. Own conversion optimization tactics, and A/B test content, emails, and ads to continuously refine and refresh the experience. Manage all collateral and partner with CRO on marketing vendor partners and ongoing contracts. Regularly report, share, and explain how our performance changes over time based on our activities while participating in review of marketing activities using measurement data and weekly KPI updates Update advertising copy, reports, and presentations and perform competitor analysis to identify industry best practices. Produce and edit content like social media posts, videos, and webinars. Write email subject lines, QA email copy, and set up email campaigns Marketing Coordinator Requirements Bachelor s degree in Marketing or Business Administration and Minimum 3 years of experience in Marketing or Business Administration Ability to create spreadsheets and analyze quantitative data to interpret KPI and ROI metrics Knowledge of CRM and email marketing software like Hubspot Proven experience in driving profitable, sustainable growth for a Saas business. Comprehensive knowledge of the digital landscape is essential, including web applications, website merchandising, SEO, social media, online/mobile digital and email marketing, web analytics, and relevant reporting. Knowledge of online marketing best practices that result in customer/client acquisition, retention, loyalty, and growth. Highly analytical with knowledge and experience utilizing Web Analytics software (Google Analytics, etc.). Why Work Here (Part II) Fast-paced environment and 401k Match along with Health, Dental, & Vision Benefits. You also get Paid Holidays and PTO. Join us for fun company outings and enjoy a comfortable working spaceApply now to schedule interview.Job Type: Full-timePay: $48,000.00 - $50,000.00 per yearBenefits: 401(k) Dental insurance Health insurance Paid time off Vision insuranceSchedule: 8 hour shiftApplication Question(s): DO YOU CURRENTLY LIVE IN SAN DIEGO COUNTY? DO YOU HAVE EXPERIENCE WITH HUBSPOT OR SIMILAR CRM? DO YOU HAVE EXPERIENCE WITH GOOGLE ADWORDS, ANALYTICS AND SEO?Work Location: One location

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