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Account Executive (High Tech PR)

Company: Havas Formula
Location: San Diego
Posted on: August 7, 2022

Job Description:

Account Executive - High Tech
San Diego, CA or Remote Agency: Havas Formula Havas Formula is a top-ranked national public relations agency headquartered in New York, with additional offices in Los Angeles, San Diego, Chicago, Miami and Denver. A subsidiary of Havas-one of the world's largest global communications groups-the firm specializes in general market and Hispanic PR, digital and experiential marketing, and crisis communications. Following this integrated approach as champions of bravery, Havas Formula drives strategic marketing solutions that yield bottom-line results for today's passion brands. The award-winning agency's core practice areas include consumer, lifestyle, consumer technology, high-tech, sports and entertainment, and travel, with category expertise in food and beverage, consumer packaged goods, spirits and retail/restaurants.
Job Description Summary: We are seeking an Account Executive for our High Tech division. The Account Executive role effectively fosters media relationships to ensure brand/client coverage, active participant in influencer marketing programs including sourcing and managing content creation. Provides top notch client service, mentors junior staff and manages division's internship program. Job Description: Media - Influencer Relations Secures:

  • High-quality media placements per month, with 50% in top-tier media outlets as designated by division/client (trade, mainstream, national business, or influencer content creation)
  • 1 placement per month for each assigned vertical category per client and 1 non-digital hit per month
  • 2-3 tier 1 national business placements per quarter
  • Develops creative pitches per client per month that helps garner press coverage for the client
  • Regularly tracks and provides competitive information to clients with insight, POV, or implication industry/competitive news has on the business/category
  • Monitors headlines to track trends and identify opportunities
  • Supports the development of and executes influencer campaigns/outreach
  • Staff's media interviews with clients, provides feedback, and conducts follow-ups with reporters
  • Research client speaking opportunities, industry awards, and competitor analysis Account Management - Maintains consistent contact with all clients; may serve as point person/day-to-day contact on some accounts - Supports account lead and may act as point person for weekly/bi-weekly client conference calls: Develops agendas, reviews/edits junior staff contributions, staffs calls, and provides call re-caps/action items to team and client - Attends client meetings, brainstorms, and planning sessions, as needed - Regularly shares proactive ideas to take to the client - Contributes to sections of annual client recaps Writing - Editing
    • Drafts or writes bylined articles, creative briefs, award and speaking submissions
    • Drafts press releases, creative pitches, event/launch strategy docs, and other client communications
    • Drafts client-ready emails
    • Assists senior team members with editing client materials written by AAEs and below
    • Events - Campaigns Management
      • Assists team members on event logistics, provides on-site support, works with client on a day-to-day basis, compiles event re-cap, manages and conducts event media relations. Junior Staff Management - Mentoring
        • Manages division intern program, including interviewing, recommendations for hiring and firing, mid-point reviews and day-to-day supervision
        • Provides junior staff with guidance & serves as a mentor, problem solver & go-between for senior staff
        • Ensures Buzz is updated correctly and reports are accurate before passing on to account leads
        • Oversees junior staff research projects (speaking opportunities, comp analysis, event venues, etc.)
        • Delegates tasks to junior team members QUALIFICATIONS Education: Bachelor's Degree (communications, liberal arts, business or marketing focus preferred) Experience: Three years of relevant public relations agency experience Skills & Abilities Required: Understands evolution of PR in the digital world. Ability to understand client brand category and landscape in order to deliver creative ideas that resonate with target audiences. Has experience in influencer marketing and social media. Strong storyteller with the ability to articulate brand narrative. The ideal candidate will have either experience or interest in various Tech verticals. Must be self-motivated, collaborative and results driven. Solid and growing presentation skills. Good leadership qualities and proven ability to lead by example. Possesses motivational capabilities in a highly pressurized environment. Is appropriate, approachable, and fair, and creates valued relationships with staff. Strong analytical and problem-solving skills. Can meet tight deadlines and has an exceptional eye for details. Strong writing (AP style), editing, listening and verbal communications skills. Resourceful and solutions focused. Capable of multitasking, prioritizing, and organizing. Effectively manages time and follow up. Proficiency in Microsoft Office applications and use - development of media databases. Contract Type: Permanent Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job. About Us
          Havas Group
          Havas Group is one of the world's largest global communications groups. Founded in 1835 in Paris, the Group employs 20,000 people in more than 100 countries. Havas Group is committed to being the world's best company at creating meaningful connections between people and brands through creativity, media and innovation. Based on a client-centric model across media and creative, Havas Group is the most integrated company in its sector. We operate with three business units (creative, media and healthcare & wellness) within our Havas Villages all over the world where teams share the same premises, ensuring agility and a seamless experience for clients. Havas Creative
          Havas Creative business brings together all communication disciplines to deliver perfectly integrated solutions to leading brands. The networks incorporate global performance marketing, strategic communications consultancies, and the industry's most creative and accomplished agencies. We provide our clients with a full range of integrated tools and services across multidimensional platforms. Our extensive in-house capabilities and best-in-class partners allow us to create custom, purpose-built solutions that help drive our clients' businesses. Life at Havas
          We take great pride in our Havas family. They bring many unique personalities, perspectives, and passions to their work. Collaboration is at the core of how we operate, and Villages are the homes we work in. We encourage our people to take advantage of the many opportunities to grow-whether it be a local agency training, a special project or one of our unique global development programs. We believe we are at our best when we can have a healthy debate, yet still be there to support one other--- just like families do. Life at Havas is about creating great work Together. We are #HavasTogether.

Keywords: Havas Formula, San Diego , Account Executive (High Tech PR), Advertising , San Diego, California

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