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Digital Media Buyer - Lead Generation Specialist

Company: American International Group
Location: San Diego
Posted on: September 23, 2022

Job Description:

Who we are AIG Life & Retirement is an outstanding franchise that brings together a broad portfolio of life insurance, retirement and institutional products offered through an extensive, multichannel distribution network. We hold long-standing, leading market positions in many of the markets we serve. With our strong capital position, customer orientation, breadth of product expertise and deep distribution relationships across various channels, we are well positioned to serve growing market needs. We have a legacy of working to make the world a better place, and that begins with our most important asset, our employees. We're proud to offer a range of employee benefits and resources that help you protect what matters most - your health care, savings, financial protection, and wellbeing. About the role AIG Direct is seeking a Digital Media Buyer to nurture and grow existing and new marketing campaigns. This role is accountable for delivering new lead acquisition and written premium through various vertical focused cost-per-click platforms, third-party lead aggregators and call transfer campaigns. The Digital Media Buyer is responsible for all aspects of their assigned campaigns which include vendor relations, planning, copy development, buying, analytics and optimizing. As a team player in a full-service in-house marketing department, the Digital Media Buyer, will work with the members of the media team towards achieving the overall weekly, monthly, and annual goals of the company. As well as collaborate with the Web-Development, Policy Owner Marketing, and Sales Departments to ensure we are on track to achieve with lead delivery and premium goals. The ideal candidate is inquisitive, innovative, competitive, and enthusiastic about achieving response and ROI. Responsibilities: Execute digital marketing campaigns that drive quality leads to achieve back-end end performance metrics. Responsible for the expansion of annual written premium and profitability generated from insurance focused click, call and lead generation platforms. Manage campaign budgets to align with overall media strategy and performance metrics. Maintain relationships with current media vendors, investigate and test new vendors and campaigns to expand lead volume delivered from these channels. Negotiate rates on cost-per-click, cost-per-call and cost-per-lead that generate optimum performance. Continuous analyzation of campaign performance metrics and utilization of quick and keen judgement to make short-and long-term optimizations to achieve lead targets and KPI metrics. Collaborate with the in-house legal team on the vendor onboarding to include stewarding the contract agreement and signing process. Create and test ad copy that boost response rates and adheres to product compliance and brand guidelines. Provide routine reporting and communications to the Director of Media and Marketing on campaign performance metrics, insights on optimizations, campaign challenges, highlights and pacing trends. Remain abreast of industry trends, competitive intelligence and new opportunities and provide recommendations for testing and growth. Collaborate and share with the media team insights on campaign successes, shortcomings and tests that can be transferred across media categories to help strengthen our media platform, audience targeting and creative messaging. Responsible for reconciling vendor invoicing and uploading for payment processing. Governs the DNIS list and is responsible for assignment of unique landing pages and 800 to individual campaigns for performance tracking. Works with media team to ensure all weekly expenses are applied to the plan for system uploads. What we are looking for: 2 years in Direct Response Marketing or new lead generation Experience working in ad buying platforms Digital Marketing experience in channels as Display, Social and Native is a plus Experience with writing text ad copy, testing and monitoring assets Strong relationship building and negotiation skills Experience with CPC and CPL buying models Solid math skills Strong organization and attention to detail and accuracy Clear verbal and written communications skills and capability to professionally communicate across corporate departments and vendors Strong analytical and problem-solving skills Flexible and receptive to strategy and marketplace shifts in a fast-paced environment Excellent computer skills including Microsoft Office, with emphasis on excel Self-motivator with the ability to manage task and adhere to deadlines Bachelor's degree in Marketing, Communications, Advertising, Media Studies, or related field (preferred but not required) What our employees like most about working for AIG We care about your professional development. Our career progression program will provide you with the opportunity to develop your skills, strengthen your productivity and be eligible to progressively advance to positions with an increased responsibility and increased compensation. Our "Giving Back" policy is at the core of our daily operations and guides our future progress. Don't believe us? We put our money where our mouth is AIG, will give you up to 16 hours a year paid time off to volunteer in the community. Our people are our most important asset therefore we provide a generous benefits plan and competitive pay. Benefit package includes: Paid Time Off (AIG recognizes the importance of work life balance). We offer 24 PTO days to start. YES, 24 9 paid holidays per calendar year. A 401(k) Retirement Plan which will be HARD TO BEAT. Our 401K - $1 for $1 match up to 6% with immediate vesting, plus AIG automatically contributes an additional 3% in to your 401K regardless of if you enroll or not. We are an Equal Opportunity Employer American International Group, Inc., its subsidiaries and affiliates are committed to be an Equal Opportunity Employer and its policies and procedures reflect this commitment. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories such as sexual orientation. At AIG, we believe that diversity and inclusion are critical to our future and our mission - creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Through a wide variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspectives. To learn more please visit: AIG is committed to working with and providing reasonable accommodations to job applicants and employees with physical or mental disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to Reasonable accommodations will be determined on a case-by-case basis. We consider qualified applicants with criminal histories, consistent with applicable law. In order to work from or visit an AIG office, and in accordance with the terms and conditions of AIG's COVID-19 vaccination policy, individuals hired into this position will be required to attest that they have been fully vaccinated and agree to have their vaccination status and proof of vaccination confidentially stored by AIG. Exemptions may be considered on a case-by-case basis in accordance with applicable law. Functional Area: CM - Communications Estimated Travel Percentage (%): Up to 25% Relocation Provided: No American General Life Insurance Company

Keywords: American International Group, San Diego , Digital Media Buyer - Lead Generation Specialist, Advertising , San Diego, California

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