Marketing Automation and Integration Manager - Telecommute

Company: UnitedHealth Group
Location: San Diego
Posted on: September 24, 2022

Job Description:

Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration and opportunity and this is what you get. Leading edge technology in an industry that is improving the lives of millions. Here, innovation is not about another gadget; it is about making health care data available wherever and whenever people need it, safely and reliably. There is no room for error. If you are looking for a better place to use your passion and your desire to drive change, this is the place to be. It's an opportunity to do your life's best work.(sm) You'll enjoy the flexibility to telecommute from anywhere within the U.S. as you take on some tough challenges. Primary Responsibilities:

• Leads large, complex projects to achieve key business objectives
• Translates highly complex concepts in ways that can be understood by a variety of audiences
• Leads initiatives with cross-functional stakeholders to drive innovation and/or enhancements to the MAP
• Serve as the subject matter expert to Enterprise Marketing on the Marketing Automation Platform (MAP)
• Manage database compliance and privacy in accordance with GDPR, CASL, LGPD, CCPA, CANSPAM and other regulations
• Influences senior leadership to adopt new ideas, products, and/or approaches
• Designs and executes programs for change management of MAP capabilities
• Develop and communicate platform roadmap to stakeholders
• Solves unique and complex problems with broad impact on the business
• Manage vendor relationships and check ins
• Creates documentation and resource training of MAP capabilities for marketing and operational stakeholders
• Collaborate extensively with the Analytics and Data Management team on data quality and governance on MAT inputs / outputs used across various reporting platforms
• Lead data integration efforts with our CRM platform, , including audience targeting and list generation, personalization, lead scoring and campaign reporting
• Troubleshoot and resolve Tier 2 technology issues You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in. Required Qualifications:
  • Undergraduate degree or equivalent experience
  • 5+ years of experience with a CRM platform used for managing client and prospect databases and report on campaign execution and effectiveness
  • 5+ years of hands-on experience in Email Marketing, specifically using a marketing automation platform such as Eloqua, or Marketo, or an email platform like Responsys or ExactTarget
  • 3+ years of leadership/relationship experience including influencing and presenting strategic concepts
  • 3+ experience engaging applicable stakeholders to drive marketing automation strategies and plans
  • 3+ years of interpreting and analyzing marketing automation best practices, effectiveness and driving applicable action
  • Understanding of sales cycles and lead management processes with their respective pressures on the marketing organization to drive demand and revenue
  • Full COVID-19 vaccination is an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation Preferred Qualifications:
    • Experience integrating multiple marketing systems and databases
    • Experience with Domo
    • Experience with
    • Eloqua or Marketo experience
    • Basic familiarity with web analytics systems
    • Expert level of proficiency with Excel (Utilize functions and formulas, create charts, create pivot tables) To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment. Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm) Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is $82,100 to $146,900. The salary range for Connecticut / Nevada residents is $90,500 to $161,600. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives. All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy. Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Keywords: UnitedHealth Group, San Diego , Marketing Automation and Integration Manager - Telecommute, Advertising , San Diego, California