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Marketing Specialist II- Remote

Company: Service Corporation International
Location: San Diego
Posted on: November 26, 2022

Job Description:

The Marketing Specialist plays an integral role in promoting and upholding brand strategy and effective messaging to reach our target audiences of adults 55+ as they plan their final arrangements. This position is responsible for concepting, managing and delivering creative marketing projects for integrated marketing campaigns, field requests, sales projects, and corporate projects and initiatives in an accurate and timely manner.

JOB RESPONSIBILITIESCreative Project Management

  • Working within existing brand strategy and guidelines for SCI and the SCI brands, including Dignity Memorial, determines and provides creative direction for local consumer-facing print, broadcast, social, outdoor, display and collateral projects.
  • Writes copy and establishes specific messaging for field and corporate spot projects, keeping within current brand strategy and guidelines for SCI and SCI brands.
  • Works closely with creative and field management teams to assess individual project or market needs and provide effective consumer-facing solutions.
  • Customizes existing agency-created templates to meet specific location needs.
  • Manages creative projects from concept to fruition.
  • Reviews and proofreads creative projects.
  • Helps to maintain and enhance the SCI Ad Builder, a field-facing self-service tool.
  • Assists in developing new materials that can be used companywide.
  • Assists in developing multicultural campaigns and materials.
  • Helps to coordinate translations and proof in-language materials.
  • Assists with brand marketing content for company intranet site.
  • Understands and incorporates relevant consumer-research findings into marketing projects, where applicable.
  • Collaborates with other departments as needed to determine common goals to create work in line with company vision, standards and brands.
  • Assists AVP, Brand Marketing & Location Experience, Director of Brand Marketing & Creative, and Sr. Manager of Field Brand Marketing with creative projects as needed.
    Brand Management and Quality Control
  • Ensures that messaging and strategy of individual projects are consistent with overall brand message and strategic positioning and that all projects adhere to company rules and standards.
  • Works closely with internal and external design teams to ensure layouts are on target with regard to graphic brand guidelines for SCI and SCI brands, including Dignity Memorial.
  • Works closely with Brand Marketing Manager/Director and Trafficking team to uphold comprehensive project management system to ensure that timelines and schedules and accuracy checkpoints are followed.
  • Stays abreast of all federal registration specifics as they pertain to brands, design marks, word marks and taglines.
  • Stays informed of all state-specific legal requirements and disclosures for marketing materials.
  • Assists in cataloging and maintaining comprehensive filing system for creative artwork, photography, logos and other creative assets.
  • Proofreads and fact-checks all work as necessary to ensure accuracy and legal compliance.
    Core / Critical CompetenciesDemonstrates a Commitment to Services Excellence, Trustworthinessand Integrity
  • Acts within and upholds the SCI Code of Conduct and Dignity Promise Standards and demonstrates corporate values
  • Is trusted by others; keeps commitments to others
  • Promote Innovation
  • Comes up with new ways to look at problems and processes in their work
  • Able to initiate and present new marketing programs and creative ideas to help the department and SCI field locations
  • Achieve Results
  • Works productively with minimal supervision; achieves work objectives in a timely manner
  • Works to resolve routine problems promptly and effectively
  • Display Adaptability
  • Is open to new and different ways to accomplish work
  • Responds positively and productively to new initiatives or changes in priorities
  • Communicate Effectively
  • Conveys facts and information clearly in written and spoken communications
  • Shares viewpoints and information openly and listens attentively to others ideas and suggestions
  • Communicates in a timely and effective manner with manager
  • Collaborate with Others
  • Proactively contributes to group objectives; volunteers to help others as needed
  • Welcomes ideas and input from others
  • Build Productive Relationships (Internal / External)
  • Relates to others in open and helpful manner; consistently treat others with respect
  • Maintains composure in challenging situations
    EDUCATIONAL/Experience/MINIMUM RequirementsEducation:
  • Bachelor degree in marketing or a related field.
  • A minimum of three to five years of experience in an agency or in-house marketing department, effectively developing, writing and coordinating campaigns and collateral projects.
    Knowledge, Skills & Abilities:
  • Knowledge of brand significance and brand management
  • Copywriting and copyediting experience
  • Proficiency in Microsoft Office programs and knowledge of graphic design software
  • Excellent communication skills and ability to collaborate creatively with internal associates
  • Experience in working with graphic designers, agencies and outside vendors
  • Ability to manage multiple projects
  • High attention to detail and accuracy
  • Excellent proofreading abilities
  • Senior marketing experience a plus
  • Bilingual in Spanish/English a plus
    Work EnvironmentWhen considering the work environment associated with this job, the following factors may apply:
  • Work indoors during all seasons and weather conditions
  • Hybrid workplace with remote and in-office work
  • Limited amount of local and/or multiple location traveling required (10% travel)
  • Standard business-casual attire required
    Work PosturesWhen considering the work postures associated with this job, the following factors may apply:
  • Sitting continuously for many hours per day, up to 6 hours per day
    Physical DemandsWhen considering the physical demands associated with this job, the following factors may apply:
  • Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage
    Work HoursWhen considering the work hours associated with this job, the following factors may apply:
  • Working a number of evenings every month.

Keywords: Service Corporation International, San Diego , Marketing Specialist II- Remote, Advertising , San Diego, California

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