National Field Marketing Director

Company: Labcorp
Location: San Diego
Posted on: March 20, 2023

Job Description:

The National Field Marketing Director will accelerate growth at Labcorp and enhance our local market brand perception. In this highly energetic role, the individual will execute integrated campaigns-spanning events, communications, digital and email marketing-to support local divisional growth plans and revenue targets. With guidance from the National Field Marketing Lead, this role will serve as a critical connection point between the corporate marketing function and our sales divisions as they develop and implement scalable marketing programs.This role presents the opportunity to make an immediate impact within a fast-paced and growing function as they work to understand the varying marketing needs of each division and offer revenue-driving solutions.In this West Coast-focused position, your role as a National Field Marketing Director will include:

• Establishing marketing goals and strategies for growth while driving alignment in conjunction with Divisional Sales leaders
• Proactively supporting strategic planning and development of scalable, integrated marketing programs, messaging, and solutions that enable market growth
• Identifying core opportunities to improve brand health and affinity for Labcorp while utilizing the appropriate marketing mix of enterprise-led programs and highly targeted/localized campaign initiatives
• Understanding customer market segments, monitoring competitive activity and translating the voice of the market to effectively design engagement and lead generation activities
• Leveraging analytics to optimize ROI across local marketing programs and channels in partnership with Divisional Sales leads
• Serving as a key partner for all local market activities and supporting a consistent communications loop between the enterprise marketing function and divisional representatives in a highly matrixed environment
• Keeping pace with field marketing demand generation, digital marketing and technology trends and best practicesIdeal candidates for the National Field Marketing Director role will demonstrate:
  • A strong understanding of field marketing and national- and market-level brand building within the healthcare environment
  • Experience in the healthcare industry (highly preferred)
  • Enterprise-level thinking to create influence across a matrix environment
  • Working knowledge of Salesforce, marketing automation and sales enablement technology
  • Proven history of listening and collaborating with field sales representatives and clients, and bringing their voices back into the organization
  • Proven expertise in synthesizing content and preparing effective presentations
  • Experience partnering with senior stakeholders and building consensus
  • Ability to travel domesticallyLabcorp is proud to be an Equal Opportunity Employer:As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. We encourage all to apply.For more information about how we collect and store your personal data, please see our Privacy Statement.

Keywords: Labcorp, San Diego , National Field Marketing Director, Advertising , San Diego, California