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Specialist, Marketing Automation

Company: Marketo, an Adobe Company
Location: Carlsbad
Posted on: May 28, 2023

Job Description:

Marketing Automation Specialist

FULL TIME Full-TimeProfessional

Carlsbad, Carlsbad, CA, US

About Buffini & Company:
At Buffini & Company, our mission is to impact and improve the lives of people.
For over the last 25 years, we have coached and trained millions of real estate agents and business professionals all over the world. Buffini & Company is more than just a coaching company - we provide a comprehensive suite of business tools, marketing systems, training solutions, digital resources, and motivational content to help our clients discover their next major breakthrough.
At Buffini & Company we value personal and professional growth, a positive environment, open and transparent communication, and service to others. If you do too, we want you on the journey with us.
We are hiring a Marketing Automation Specialist. This position will work a hybrid schedule requiring the candidate to work in the office as needed as well as from home.
Job Purpose:Administrator of marketing automation platform and marketing attribution system.
Job Summary:Responsible for the execution and daily administration of the marketing automation system, Marketo, and marketing attribution system, Marketo Measure (Bizible). Assist with the management of online marketing programs related to email marketing and digital campaigns.
Duties:(Additional Duties May Be Added As Needed)

  • Administrator of marketing automation system, Marketo, to assist the Senior Manager, Digital Marketing to maintain system configuration, launch campaigns, send emails, monitor, and execute program activities as well as troubleshoot.
  • Administrator of marketing attribution system, Marketo Measure (Bizible), to assist the Senior Manager, Digital Marketing to maintain system configuration, its integration with other systems, and execute marketing analytics reporting as needed.
  • Help devise the department's email strategy for using operational marketing tools to improve marketing campaign ROI.
  • Build email programs by setting up program assets in Marketo (email templates, landing pages, forms, lists, and campaigns) and lead quality assurance process for email marketing campaigns (QA checklist, proofreading, and testing).
  • Maintain brand and email design standards to ensure Marketo adoption through team training, SOPs, and processes.
  • Coordinate master email calendar, scheduling and approving emails, recommending the cadence, controlling communication limits to ensure correct and appropriate distribution of emails, verifying successful sends and tracking lead delivery.
  • Maintain lead management (creation of leads, list loads, sync, scores, alerts, triggers) and cleanliness of data including email deliverability, subscription management, GDPR and CAN-SPAM compliance and de-duplication process.
  • Report Email performance metrics in routine meetings to present insights and recommendations for optimization (A/B testing, landing pages, etc.).
  • Proactively review, analyze, report, and communicate performance metricsfor all nurture campaigns.
  • Develop lead scoring methodologies and intelligence programs used to track demographic and behavior information to help sales prioritize activities and market better segment lists or create dynamic content.
  • Manage roles and permissions for all Marketo users and develop training and onboarding programs for department and ensure scalability, efficiency, best practices, and innovative approaches.
  • Together with marketing managers, develop onboarding campaigns, triggers, and nurture flows for new product launches.
  • Liaison with other departments Salesforce (field mapping), Product (connection to product and webstore), IT and other teams as required.
  • Consult with Google Analytics data to deliver actionable insights to internal stakeholders that will increase the success of marketing outcomes.

    Qualifications:To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

    • Strong technical, analytical, verbal, and interpersonal communication skills.
    • Acute attention to detail and strong proofing skills.
    • Flexibility in handling many tasks/projects at once.
    • Strong organizational skills.
    • Ability to work independently with little supervision.
    • Must possess strong problem solving and conflict management skills.
    • Sense of urgency to meet deadlines and proactive follow through.
    • Ability to discuss technical matters with a non-technical audience.
    • Proactive in analyzing performance and making improvements.
    • Team player who enjoys interacting with others.

      Education and/or Experience:

      • Bachelor's degree in marketing or business.
      • 2-5 years of experience as an administrator of Marketo or other email marketing automation systems (Pardot, HubSpot, Eloqua, etc.)
      • Experience with Marketo Measure (Bizible) a bonus.
      • Marketo Certification a bonus.
      • Understanding of lead nurturing, sales funnel, and strategies to optimize lead conversions.
      • Thorough understanding of email metrics, marketing metrics, and analytics.
      • Excellent verbal and written communication skills.
      • Experience with Google (Analytics, Data Studio, Tag Manager, AdWords) a bonus.

        Physical Demands:
        The physical demands described here are representative of those that must be met by a Servant Leader to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

        • Regularly required to sit and talk or listen while performing duties.
        • Frequently required to use arms, hands, and fingers.
        • Occasionally required to stand and walk.
        • Occasionally lift and/or move up to 10 pounds.
        • Occasionally required to attend events.

          Work Environment:The work environment characteristics here are representative of those a Servant Leader encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

          • The Servant Leader is subject to inside environmental conditions, such as in a typical office, with no hazardous or significantly unpleasant conditions.

Keywords: Marketo, an Adobe Company, San Diego , Specialist, Marketing Automation, Advertising , Carlsbad, California

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