Volunteer Marketing Strategy Consultant for Longmont Public Media

Company: Taprootplus
Location: San Diego
Posted on: September 17, 2023

Job Description:

We need a volunteer to help us develop a master marketing plan. We are a relatively new nonprofit that has not invested heavily in conventional or digital advertising. We post on social media, send out a newsletter to members, and have dabbled in some old-school advertising (e.g., event sponsorship), but those efforts have been without an overall plan or means of measuring success.We are looking for the following deliverables (in order of priority):
1. Audience identification and segmentation
2. Advertising strategy (including media types, frequency, portion of a budget, etc)
3. Metrics development (what to measure, how to measure, guidelines to measure success)
4. Whatever else you think is helpfulYou're a great fit for us if you're passionate about our mission, you have a background in creating a marketing plan, and you can spend ten hours over four to six weeks on this project.To prepare for the project, we will provide you with any data we have on our audiences, previous marketing efforts, planned budget for a marketing plan, and whatever else you need.This project is mission-critical to us as we are hitting a wall with member recruitment. There's only so much that word of mouth and having a location downtown will do for you. We know there are others interested in what do/offer, and we need help reaching those folks. A well-crafted marketing plan will help us achieve our goals of increasing membership revenues to a level that will put us on a path to financial sustainability. The project would be a good investment of your time as a volunteer as it will yield dividends in both the short and long term and plug a gap in our capabilities as an organization. Our long-term vision is to become "public access 2.0" by creating a place where everyday people can contribute to the social conversation using the latest digital video and audio technologies.We currently receive most of our funding through a contract with the City of Longmont to be the city's public access provider. That revenue is expected to fall over time as cable subscriptions decline (the revenue from the city is through a "franchise fee" that Comcast must pay the city under federal communication laws). We have or will have put aside a certain amount of the budget to spend each month on advertising (exact amounts TBD). We have a paid Executive Director and a full-time producer and are in the process of hiring contractors to help with admin tasks. We also have a committed board of directors to assist you with planning and a small army of volunteers.Our Mission
Longmont Public Media is devoted to the education, production, and distribution of local media.Our Vision
To be the go-to destination to create and watch local content.Our Values
At Longmont Public Media, our values reflect the behaviors that shape the tone of how we work and interact with each other, our members, our partners, and our community. The following values are our focus in how we operate and the experiences we provide our community.Inspire and Empower Others
-We share knowledge and provide encouragement; we show others how to do something and provide assistance with productions.
-We instill confidence in others to create.
-We cultivate creativity by providing tools, space, equipment, and audience.
-We're proud of what our team and our members create.Meaningful Work
-We follow our passions and encourage others to fulfill their passion projects.
-We do things that will create impact and we understand that our work, and that of our members, has the ability to change our community, our state, and our world.
-We motivate ourselves and our members that their work can make a positive difference.

Be a Curious Learner
-We are intellectually curious and have a drive to continue learning.
-We ask questions, talk with our members and community, and get to know people.
-We try new things and stretch ourselves and we encourage others to do the same.
-We innovate and we execute knowing that if we fail we will learn from it.
-We think outside the box because thinking in a nonconventional way may be the best approach.

Lead by Example
-We practice what we preach.
-We aim to inspire humanity to be decent by ways of good work ethic, optimism, accountability, gratitude, humility, being helpful and respectful.
-We know that our actions and attitudes rub off on others

Community is Everything
-We believe that facilitation and fostering collaboration creates a stronger and vibrant community.
-Diversity, equality, and inclusion is ingrained in how we operate and in everything we do.
-We build community within our makerspace, our viewership, and the place we call home.
-We understand our responsibility to serve and support our community.
-We believe in being hyper-local and focusing on just Longmont as much as possible.

Keywords: Taprootplus, San Diego , Volunteer Marketing Strategy Consultant for Longmont Public Media, Advertising , San Diego, California