(Senior/Lead) Growth Architect / B2B Digital Marketing - BCG X
Company: Boston Consulting Group
Location: San Diego
Posted on: September 17, 2023
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Job Description:
Who We Are
Boston Consulting Group partners with leaders in business and
society to tackle their most important challenges and capture their
greatest opportunities. BCG was the pioneer in business strategy
when it was founded in 1963. Today, we work closely with clients to
embrace a transformational approach aimed at benefiting all
stakeholders-empowering organizations to grow, build sustainable
competitive advantage, and drive positive societal impact.
Our diverse, global teams bring deep industry and functional
expertise and a range of perspectives that question the status quo
and spark change. BCG delivers solutions through leading-edge
management consulting, technology and design, and corporate and
digital ventures. We work in a uniquely collaborative model across
the firm and throughout all levels of the client organization,
fueled by the goal of helping our clients thrive and enabling them
to make the world a better place.
BCG X
BCG X is the tech build & design unit of BCG. Turbocharging BCG''s
deep industry and functional expertise, BCG X brings together
advanced tech knowledge and ambitious entrepreneurship to help
organizations enable innovation at scale. With nearly 3,000
technologists, scientists, programmers, engineers, and
human-centered designers located across 80+ cities, BCG X builds
and designs platforms and software to address the world''s most
important challenges and opportunities. Teaming across our
practices, and in close collaboration with our clients, our
end-to-end global team unlocks new possibilities. Together we''re
creating the bold and disruptive products, services, and businesses
of tomorrow.
Practice Area Profile
What You''ll Do
BCG Digital Growth - One of the 6 Lines of Business within BCG X.
Our mandate is to drive and accelerate growth for clients across
all stages of customer adoption, engagement, and retention. Our
offerings deliver end-to-end Growth capabilities, enabling us to
serve the entire agenda of CMOs/CROs/CXOs
The Senior Growth Architect is responsible for injecting expert
growth strategies into our project work on behalf of clients. This
person will act as a senior member on a case team or venture team,
often leading a workstream and contributing directly to the project
outcome. They continuously seek to evolve the industry standard for
growth marketing best practices, rapidly inventing transformative
new strategies to validate, launch, and scale programs. Their work
spans across marketing, sales, pricing, digital self-service, and
the technology that drives them. Additionally, they drive
successful growth by leveraging the symbiotic relationship that
exists between them. Through a hypothesis-driven, rapid test and
learn approach, they strategize, implement, and execute
go-to-market activities that ensure best in class customer
acquisition, engagement and retention.
In this role you will:
* Be the authority within a multi-disciplinary team to determine
the optimal strategy to identify highest value use cases to unlock
GTM across Marketing and Sales
* Lead growth strategy, execution, and optimization for clients
during digitally-centric project work
* Own multi-channel growth strategy based on marketing, sales,
pricing, and digital self-service
* Define, execute, analyze, and optimize sophisticated Salesforce
technical use case focused on pilot to scale mapping to
quantitative impact
* Collaborate with growth leadership and drive growth strategy
documents, frameworks, and guidelines for internal and external
use
* Convert insights into action. See customer acquisition &
retention process through from ideation to execution
* Define and validate core KPIs and unit economics, such as
acquisition, retention, share of wallet, win rate, ROI and LTV to
drive the business
* Build on BCG's differentiation by building truly unique
capabilities around media, technology, customer journey, and Growth
operating models
* Be agile and iterative in your approach, and relentless in your
search for the next unexploited growth opportunity
What You''ll Bring (Experience & Qualifications)
You should have:
* 3 - 8 years of professional experience in industry, consulting,
or function
* Strategy and planning, plus hands on experience with Salesforce
as well as other GTM tools like Marketo, Eloqua, etc.
* Expert knowledge of CRM adjacent tools like Excel, Google
DialogFlow, Amazon Lex, and other Salesforce ISVs
* A proven track record of personal success and ambitious
undertakings
* A passion for B2B sales, driving customer adoption, bringing
products to market, and scaling digital products and services
* Entrepreneurial spirit to help us shape our growth initiatives
and company
* Ability to think strategically and creatively: analyze,
synthesize, recommend and take actions
* Previous Sales delivery experience focused on user acquisition,
retention and other growth levers proliferating B2B facing digital
products and services
* Expert communication, presentation, and material preparation
skills required
* Previous experience at a professional consulting company highly
desired
* Master's degree in marketing, business, or a related field
FOR U.S. APPLICANTS: Boston Consulting Group ("BCG") is an Equal
Opportunity/Affirmative Action employer. All qualified applicants
will be considered for employment without regard to sex, gender
identity, sexual orientation, race, color, religion, national
origin, disability, protected Veteran status, age, or any other
characteristic protected by applicable law.
Some local governments in the United States (US) require job
postings to include a reasonable estimate of base compensation. The
first year base compensation range for the -Senior Growth Architect
is $145,400 - $171,000 and the -Lead Growth Architect is $191,600 -
$225,400. -
In addition to your base salary, you will also be eligible for an
annual discretionary performance bonus and BCG's Profit Sharing and
Retirement Fund (PSRF) contribution. BCG also provides a market
leading benefits package described below.
At BCG, we are committed to offering a comprehensive benefit
program that includes everything our employees and their families
need to be well and live life to the fullest. We pay the full cost
of medical, dental, and vision coverage for employees - and their
eligible family members.* That's zero dollars in premiums taken
from employee paychecks. All our plans provide best in class
coverage:
* Zero dollar ($0) health insurance premiums for BCG employees,
spouses, and children
* Low $5 (USD) copays for trips to the doctor, urgent care visits
and prescriptions for generic drugs
* Dental coverage, including up to $5,000 (USD) in orthodontia
benefits
* Vision insurance with coverage for both glasses and contact
lenses annually
* Reimbursement for gym memberships and other fitness
activities
* Fully vested retirement contributions made annually, whether you
contribute or not
* Generous paid time off including vacation, holidays, and annual
office closure between Christmas and New Years
* Paid Parental Leave and other family benefits such as elective
egg freezing, surrogacy, and adoption reimbursement
*Employees, spouses, and children are covered at no cost. Employees
share in the cost of domestic partner coverage.
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