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Digital Marketing Specialist

Company: Certona
Location: San Diego
Posted on: February 15, 2018

Job Description:

About Certona: Certona is honored to be recognized as the Top Personalization Leader for 9 consecutive years on Internet Retailers Top 500 Guide. With over 14 years success as a market leader in AI-based personalization solutions, our industry successes are driving inspiration and career growth in an employee-centric, energetic, and innovative, and company. As the leader in AI-based real-time personalization, Certona delivers individualized customer experiences for the worlds most popular retailers and brands. Trusted by more than 600 top e-commerce sites, Certonas cloud-based Personalized Experience Management platform leverages online and offline data to increase engagement and conversions through individualized content, promotional offers and product recommendations across all touchpoints. As proof of our success, the company has delivered more personalization solutions to the Internet Retailer Top 500 than any other vendor. Working at Certona: Its an exciting time to be a part of a growing, opportunity-driven team! Were a group of 150+ innovators (and growing!) who come together every day with the purpose of creating change and driving innovative ways to connect and engage B2C and B2B brands with their customers. Not only do we encourage writing on the walls, but we also believe in working hard and playing hard. Some of our exciting culture includes:

  • Brand new, innovative headquarters
  • Fun teams! Monthly company-wide events
  • Freedom to make your workspace as unique as you
  • Monthly birthdays celebration
  • Monthly Food Trucks nearby
  • Gym Membership
  • Stocked break room with complimentary coffee, teas, fresh fruit, and various snacks. Plus, the many free lunches throughout the year! Position Description / Responsibilities:
    • Plan and execute all web, SEO/SEM, email, social media and display advertising campaigns to generate leads
    • Manage our social media presence (LinkedIn, Twitter, Facebook, Google Plus)
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Brainstorm new and creative online growth strategies
    • Content strategy and writing (email/website copy, blog, whitepapers, eBooks)
    • Plan, execute, and measure website experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Utilize strong analytical ability to evaluate end-to-end B2B customer buying funnel
    • Collaborate with agencies and other vendor partners
    • Create visually appealing PowerPoint presentations for senior-level executives Requirements:
      • BS/MS degree in marketing or a related field
      • 3+ years of proven working experience in digital marketing
      • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
      • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
      • Experience in optimizing landing pages and user funnels
      • Experience with A/B and multivariate experiments utilizing A/B testing software
      • Solid knowledge of website analytics tools (e.g., Google Analytics, MOZ, Google Webmaster Tool )
      • Experience in setting up and optimizing Google AdWords, LinkedIn and other digital advertising campaigns
      • Able to design graphics with Photoshop and Illustrator
      • Strong analytical skills and data-driven thinking
      • Up-to-date with the latest trends and best practices in online marketing and measurement Plus Skills:
        • Working knowledge of HTML and CSS. JavaScript is a plus
        • Strong experience with PowerPoint presentations
        • Knowledge/familiarity of B2B software sales

          Keywords: Certona, San Diego, Digital Marketing Specialist, Advertising, San Diego, California

          Click here to apply!

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