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Marketing Manager

Company: Thermo Fisher Scientific
Location: Carlsbad
Posted on: April 18, 2019

Job Description:

Job DescriptionWhen you join us at Thermo Fisher Scientific, youll be part of a smart, driven team that shares your passion for exploration and discovery. With revenues of $22 billion and the largest investment in R&D in the industry, we give our people the resources and opportunities to make significant contributions to the world.

Job Title: Marketing Manager Carlsbad, CA

The Marketing Manager for Biosciences is a member of the North America Market Development team, responsible for developing and implementing the tactical go-to-market strategy and demand/lead generation funnel for a designated product portfolio within the Biosciences consumables and instrumentation division of Thermo Fisher Scientific. With the support of a large internal marketing group, s/he will help lead the development and execution of marketing plans to support a Biosciences portfolio in a dynamic market environment.

How will you make an impact?

The successful candidate will be results-oriented and will coordinate closely with various other marketing functions including the Biosciences Market Development team, Marketing Communications/Design, Product Management and Commercial Sales to lead, develop and execute integrated marketing programs designed to help communicate customer value proposition and achieve North America sales, marketing, and revenue goals.

The successful candidate will act as project leader and liaison to internal and external customers in order to drive, influence and facilitate the conversion of marketing ideas and messages into effective marketing programs leading to revenue, improved customer engagement, and growth.

This is a high visibility position as an individual contributor, and a successful candidate should be able to scale their activities to the goals of tactical marketing for a large business and be productive and additive to the vision of the North American Commercial Operations and the Biosciences business.

What will you do?


  • Be a strategic partner of cross-functional teams as an individual contributor to help develop tactical action plans that drive growth in key channels and customer segments
  • Achieve financial and market goals for designated portfolio. Perform and present detailed analysis & routine reporting around business performance and segmentation
  • Develop and drive messaging & tools that communicate the value/brand directly to customers through -10 different go-to-market channels, including direct sales team and digital marketing
  • Work with business partners to provide product, positioning and go-to-market strategy training and communication to direct sales force on a regular basis


    How will you get here?


    • Required: Bachelors degree in biology, biochemistry or related biological sciences discipline
    • 3+ years experience in a strategic/tactical marketing role and/or product management/marketing
    • Preferred: 1+ years lab experience in molecular biology applications and/or related-marketing role; Masters degree in sciences with laboratory experience; and/or MBA in marketing or business
    • A strong understanding of customer value proposition and demand/lead generation strategies
    • A functional understanding of marketing functions, planning and strategy; familiarity with life science research markets and competitors
    • A collaborative ability to work on problems of routine to diverse scope; influence cross-functional peer groups without direct authority; and identify problems, answer questions, and gain cooperation of others to implement efficient solutions in a matrix environment


      Knowledge, Skills, Abilities


      • A functional understanding of laboratory sciences (experience in the area of ePCR is preferred, but not required)
      • Strong analytical skills with the ability to interpret business problems and identify business needs out of data
      • Ability to provide strategic guidance and expertise to the broader marketing team
      • Ability to effectively communicate go-to-market strategy, metrics, successes, failures, best practices etc to improve the overall marketing efficiency of the team
      • Ability to take a proactive approach along cross-functional lines in working through various levels of operating mechanisms to include internal and external partners in order to achieve goals of the company, customer, and colleagues

        At Thermo Fisher Scientific, each one of our 70,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular missionenabling our customers to make the world healthier, cleaner and safer.If you are an individual with a disability who requires reasonable accommodation to complete any part of our application process, click here for further assistance.Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

Keywords: Thermo Fisher Scientific, San Diego , Marketing Manager, Advertising , Carlsbad, California

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