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Marketing Platform Leader - In Vivo Oncology

Company: Crown Bioscience, Inc.
Location: San Diego
Posted on: August 19, 2019

Job Description:

The role of Marketing Platform Leader will be responsible for developing go-to-market strategies, articulating the product offering, crafting innovative competitive messaging, and developing compelling sales materials for CrownBio's In Vivo Oncology platforms. This position reports directly to the Director of Product Marketing in the Global Marketing Team within the Corporate Development Division.Primary responsibilities of this role include:Portfolio/Platform ResponsibilityDevelopment and execution of marketing strategies for the in vivo oncology service platform. Including ensuring close collaboration and open communication with Scientific Platform Leaders, Business Development Teams, Site Leaders, BD Leadership and Corporate Development to position the services and solutions of the assigned portfolio of services.Regional Responsibility:Business Development: Perform the role of Regional champion and act as the primary liaison to the regional BD Leader and team, ensuring weekly communication to inform and evolve a dynamic marketing plan that meets the challenges and needs of the region.Identify appropriate market opportunities governed by the market dynamics in the region, competitive landscape, solution/service needs, sales approach.Site Responsibility:The regional champion will ensure that campaigns specific to site needs/capabilities are developed to attempt to develop a leadership position in the local area, state, or country. Regularly meeting with site leadership to understand site challenges to inform global campaigns at a platform level.Through this lens the Marketing Platform Leader will:Use strategic and competitive intelligence to inform service development, new product development, messaging, and competitive positioning strategiesWork with the wider marketing team to develop annual marketing plans at both a platform/portfolio and regional level, and maintain and execute a marketing calendar of campaignsEnsure BD teams are trained and can articulate the value propositions of established and new services within the assigned platform or portfolio.Use market insight to develop content customer engagement strategies through digital and traditional communication channels.Liaise with New Product Development (NPD) Director, Scientific Research and Innovation (SRI), Corporate Development, and Operations to build and execute the go to market plan for new product launches.Monitor the global and regional market to identify competitive gaps and potential technology/product/service licensing opportunitiesMaintain scientific/technical knowledge of the assigned portfolio or platform and its impact on the marketQualifications:Bachelor's or Master's degree in related scientific fieldThree to five years experience in Product Marketing ManagementCrown Bioscience is proud to be an Equal Opportunity and Affirmative Action Employer. We value diversity and are committed to providing employees a work environment free from harassment and discrimination. All employment decisions at Crown Bioscience are based solely on business need, qualifications, and merit.

Keywords: Crown Bioscience, Inc., San Diego , Marketing Platform Leader - In Vivo Oncology, Advertising , San Diego, California

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