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Marketing Specialist

Company: Rescue Agency
Location: San Diego
Posted on: August 22, 2019

Job Description:

The Company

Rescue provides behavior change marketing services (or "social marketing") to government, non-profit and corporate organizations. Rescue's current work focuses on tobacco, obesity, violence and alcohol prevention; the promotion of exercise, fresh foods and after school programs; and other products and services that promote healthy living. Most of Rescue's behavior change campaigns focus on teens (13 - 17) and young adults (18 - 26), resulting in unrivaled experience in adolescent behavior change campaigns.

Rescue is a full-service agency, providing research, strategy, creative, production, web, traditional media, social media, policy change, youth engagement and experiential marketing services to clients in over a dozen states and provinces, as well as to federal government agencies.

We believe that marketing can do more than sell goods, it can create good.

The Job

We are looking for an experienced and highly ambitious Marketing Specialist who has the ability to think big picture and has a history of developing cross-channel communication plans for a target audience, developing creative briefs, defining media goals, uncovering insights through quantitative and qualitative data, and collaborating with both creative and media teams from strategy to optimization. The job of the Marketing Specialist entails activities pertaining to, but not limited to:Day-To-Day Activities:

  • Create and adapt cross-channel marketing communication plans to reach the target audience and meet campaign goals. Plans could include, but not limited to; social media, YouTube, programmatic media, search, email, traditional media, out-of-home placements, websites, etc.
  • Provide strategic insights based on media behaviors and additional information about the target audience.
  • Develop creative briefs through collaboration with multiple teams to provide guidance that is both strategic and creative that connects to the communication plans.
  • Communicate recommendations to clients and internal teams for media channels, flighting, and budget allocations across channels based on the right mix to meet campaign goals.
  • Collaborate and provide guidance to media implementation teams to translate the communications plan and creative concepts through implementation to launch.
  • Work with analytics team to compile reports that tell a story about campaign performance that connect to the overall campaign goals.
  • Present to clients the marketing strategy, plans, and reports.

    Required Qualifications:

    • Bachelor's Degree +2 years relevant experience OR 7 years relevant experience OR Master's Degree
    • Marketing and/or advertisement experience; agency experience preferred.
    • Ability to see big picture while highly attentive to detail;
    • Experience working in a fast-paced, deadline-driven environment.
    • Ability to work on multiple campaigns at once;
    • Experience collaborating with diverse teams toward a common goal;
    • Experience developing integrated marketing communication plans;
    • Experience developing creative briefs and working with creative teams;
    • Experience in evaluating media metrics;
    • Experience in client-facing positions for a range of client accounts; small and large, new and established
    • Strong written and verbal communication skills;

      Location: San Diego, CA

      Status: Full-time Position

      Benefits: Learn more about the benefits of working at Rescue here:

      Travel: Once per quarter or less

      If youre ready to join our team of mission driven talent challenging the status quo, wed love to meet you! Check out our Careers page at for more information about what its like to work at Rescue, and the benefits that we offer to our team members.

      The Fine Print

      Environment:All business-related environments are tobacco-free. Must have valid driver's license, reliable transportation, and computer and Internet access. Must be available to work non-traditional hours such as late nights and weekends.

      Physical Requirements:Able to remain in a sitting position for prolonged periods of time and stoop, bend, reach, climb stairs, and move freely throughout the building for the performance of duties. Able to read from a computer or laptop monitor for several hours at a time including fonts of various sizes from a variety of sources. Able to travel nationwide as needed to meet with clients, coworkers, or attend meetings and seminars.

      The Application

      All applications must be submitted through Rescues career system found on our website at (unless you qualify to request a reasonable accommodation, as detailed at We do not accept applications via email, mail, fax or in-person delivery. Please send questions to

      Rescue - The Behavior Change Agency is an EEO/Minority/Female/Disability/Protected Veteran Employer

Keywords: Rescue Agency, San Diego , Marketing Specialist, Advertising , San Diego, California

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