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Senior Marketing Coordinator

Company: Grand Pacific Resorts
Location: Carlsbad
Posted on: September 15, 2019

Job Description:

THE POSITION: --As the Senior Marketing Coordinator, you'll be responsible for executing the strategic marketing initiatives pertaining to a portfolio of resort brands across digital platforms to onsite interactions with the objective of increasing engagement, loyalty, attracting new customers, and driving revenue. You will lead production and deployment of campaigns and communications while working closely with the Director of Marketing. This role will be involved in the conceptualization and creative process, managing projects and ensuring messages are consistent and adhere to brand standards. Our marketing strategy is innovative but simple - "get engaging vacation lifestyle content in front of our target market, inspire them to book and continue to vacation with us year-after-year." Yet it's comprehensive in execution - an omni-channel communications plan, targeting multiple lifestyle segments. To do our job right, we need to implement a commanding strategy that makes us shine on: SEO, e-commerce email, influencer, social media channels, industry relations, and onsite events. And we need someone who appreciates the functions of marketing.--RESPONSIBILITIES:Create, deliver, edit, and optimize marketing materials being mindful to customer segmentation, market trends and the brand's voice and tone.Ensure that messages are supportive of and consistent with marketing strategies.----Coordinate flow of information and communication and disseminate it according to plan/strategy.Plan and organize promotional calendars.--Maintain marketing schedules ensuring deadlines for every step of the creation process, proof and draft delivery dates, run times and other considerations are taken into account.--Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.Updates job knowledge by participating in educational opportunities; reading trade publications as the marketing landscape is consistent evolving.Accomplishes organization goals by accepting ownership of requests; exploring opportunities to add value to job accomplishments.Write press releases, blog and social media posts.Email: write subject line and copy, collaborate with graphic designer, test links, and ensure adherence to brand guidelines. Utilize nurture tracks and scoring. Report KPIs.Website: post content updates ensuring accurate information and proper SEO descriptive content.Social Media: produce and distribute content aligned to content calendar and paid strategy.Events: research vendors and community partners, coordinate schedules, provide onsite logistical support. Responsible for pre and post event communications and collateral working closely with our graphic designer. On the day of the event, oversee setup, delivery of supplies, ensure that equipment and technology is set up properly for event and /or presentation.--Work within budgetary requirements of the event and ensure proper documentation of all related expenses. Make travel arrangements. Ensure onsite leads are entered into Salesforce.Influencer Relations: coordinate travel plans with existing influencer relationships, ensure contract obligations are fulfilled, coordinate co-branded website presence, blogs, and social media is repurposed on all channels. Identify opportunities for potential partnerships.Train others in the company on specific programs and procedures.Other duties as assigned.POSITION REQUIREMENTS: Digital Marketing, e-Commerce, Market Segmentation, Marketing Research, Coordination, Project Management, Reporting Research and Making Recommendations, Understanding the Customer Journey, Process Improvement, Initiative, Planning. --Education A Bachelor's Degree from a four-year university or equivalent experience is required. Experience 3-5 years' experience in marketing is required. Communication Skills Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and asks for clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings. Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information. Computer Skills Experience with Adobe Creative Suite, CRM such as Salesforce, ESP such as Pardot, UGC aggregator, Google Analytics, Google Trends, and WordPress.--

Keywords: Grand Pacific Resorts, San Diego , Senior Marketing Coordinator, Advertising , Carlsbad, California

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