Public Relations Manager
Company: Laureate Education
Posted on: December 5, 2019
The Public Relations Manager is responsible for developing and
executing a fully-integrated media and communication plan designed
to help raise the profile of NewSchool of Architecture & Design
(NewSchool). This individual is responsible for strengthening
NewSchool------s brand awareness in the marketplace, strengthening
and broadening relationships with the media, and elevating
NewSchool------s thought-leadership positioning through multiple
outreach efforts via traditional, web, and new media channels.
The Public Relations Manager will work in close collaboration with
cross-functional partners to manage public relations projects from
inception through completion and will also be responsible for
understanding key industry and business trends to proactively
identify opportunities as a result of those trends. In addition,
this individual will be responsible for developing and producing a
wide range of communications for internal and external
ESSENTIAL DUTIES AND RESPONSIBILITIES:
------Establish and leverage relationships with members of local
and industry specific media to create placement opportunities.
------Identify and engage students, alumni, and faculty to discover
unique stories and provide recommendations on ways to leverage
these stories in local, national and (where appropriate)
------Compile and update inventory of editorial calendars, surveys,
awards and other recognition opportunities and work with faculty
and staff to leverage those opportunities via by-line articles,
story pitching, and other communications tools.
------Write press releases, facts sheets, web content, and other
communications pieces, including media announcements and pitch
stories to appropriate media outlets.
------Secure and coordinate interviews with the media
------Manage internal editorial and legal review/clearance process
for all media materials, including press releases, by-line articles
and media announcements incorporating final drafts that show review
and clearance of quotes, fact-checking, and legal compliance.
------Manage content for NewSchool------s website, including
calendar listings, news stories, feature stories, and event
information; push content to NewSchool------s website and other
local and regional listings.
------Use software to create and update media distribution lists,
issue press releases, and monitor media coverage.
------Monitor media coverage on a daily basis and create monthly
and annual reports for key internal audiences.
------Track daily archive of news and social media coverage of
industry relevant topics and competitive intelligence and
proactively identify actionable opportunities as a result of this
------Conceptualize, develop, and execute organic and paid social
media campaigns in collaboration with the marketing team
------Manage NewSchool------s social media channels, including
Facebook, LinkedIn, Instagram, and Twitter. Social media management
includes posting of relevant information, monitoring audiences'
interaction, providing activity reports, and identifying
opportunities for growth and engagement with our audiences.
------Develop and produce a wide range of communication materials
for internal and external audiences
------Serve as the primary NewSchool contact with media
representative. EDUCATION and/or EXPERIENCE:
------Bachelor's degree in journalism, public relations,
communications, or related field required
------A minimum of 5-7 years of direct related experience in public
------Experience leveraging internal and external PR and
communication teams and contractors to generate high-value
------Outstanding writing, editing, and communications skills
------Proven solid record in drafting communications pieces and
pitching and establishing credible and effective relations with
------Strong project management skills; the ability to see projects
through from concept through delivery.
------High level of professionalism and discretion
------Possess strong abilities in the areas of executing
communication strategies and tactics
------Experience working with internet media, social networking,
and viral media outlets including Facebook, Twitter, Instagram,
LinkedIn and blogs for marketing and communications purposes
------Strong relationship building skills
------Strong working knowledge of Microsoft Office (Word, Excel,
------Experience working in higher education is preferred
Keywords: Laureate Education, San Diego , Public Relations Manager, Executive , Bonita, California
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