E-commerce manager

Company: Implus
Location: Carlsbad
Posted on: February 16, 2020

Job Description:

Implus Footcare, LLC is an industry-leading global consumer packaged goods company with 20+ brands in fitness, outdoor, sporting goods and footcare product categories. Implus is headquartered in Research Triangle Park in Durham, NC with locations in the United States, Australia, Canada, Europe, Hong Kong, and South Africa. Our brand family includes Sof Sole, Yaktrax, apara, airplus, Sneaker Balls, Sof Comfort, Little Hotties, Harbinger, TriggerPoint, Perfect Fitness, Balega, Penguin, DryGuy, Spenco, Force Field, FuelBelt, Stabil, SKLZ, and Rock Tape. From insoles, socks, and shoe care to fitness equipment and seasonal accessories, Implus' products are sold in over 75,000 retail locations across North America and in over 70 countries worldwide.Implus continues to evolve its organization to better support and grow changing consumer behaviors.--As we become more consumer and digitally centric, we are expanding our digital marketing capabilities in our Carlsbad, California office where our E-commerce Manager will be located.The E-commerce Manager will report directly to the VP, Digital and will develop, execute, and report on integrated website strategies that will be impactful for 20+ different brands. The ideal candidate will manage website performance/User Experience and use best practices to optimize based on data, channel level performance and communicate well with various brands throughout Implus.------If you would like to contribute to a culture that will foster fun and energized team--environments, build on our strengths, and promote creativity and innovation, please join us and become our next Implus team member!--ResponsibilitiesThis role will manage and oversee the website performance of our commerce and content-based websites.It is very important in this role that the lead candidate has experience and a strong understanding of the impact of ecommerce and website consumer experiences.--There will be a partnership with other digital stakeholders to orchestrate a formula to optimize all efforts on established KPI's to ensure Implus provides an industry leading digital experience.A person that knows how to manage DTC websites and the balance between content and revenue initiatives.--Working knowledge of SEO and the value of content/storytelling.Merchandising of products within the website for each brand.--Test and learn the value of product placements and cross selling opportunities.Utilization of performance tools and metrics, heatmapping, cross-sell/up-sell tracking.Develop and maintain a series of KPI's that will consistently elevate the website performance.This role will directly interface with the internal IT/Development team to ensure Implus brands provide a world class personalized experience with a revenue/DTC emphasis.Develop engagement level and financial based goals for the websites. These should vary by brand and the performance goals will be a key factor in determining levels of success.MerchandisePartner with the internal performance marketing team.--This role will not be responsible for digital marketing but know how to collaborate and work with marketing colleagues.--The ideal candidate must have a good understanding of user experience (UX) e-commerce based best practices.Partner with all areas of the business. In this role, it is important to develop and maintain relationships with all functional areas of the Implus organization.Website analytics will be a critical component of this role and skill set.--Desire a person that has proficiency in Google Analytics.Key SkillsExperience managing website merchandising of products and A/B testing of product placement.--Experience in activewear, fitness, CPG or related retail industry preferredProactive and confident self-starter able to work with minimal direction.Strong analytical skills and experience with reporting and data analysis, the ability to derive meaning from data and a desire to improve processes.Ability and experience managing multiple projects and websites at the same time.Process oriented approach to managing your workflow and ability to prioritize and reprioritize quicklyDrive to learn, develop skills and grow as a professionalDesired Skills and Experience --5-7 years of--Digital/E-Commerce experienceExperience in activewear, fitness, CPG or related retail industry preferred3-5 years of Google Analytics experience strongly preferredEducation and CertificationsBA/BS in Marketing, E-commerce, Digital Innovation, Business or similar fieldImplus is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion/belief, sex, national origin, sexual orientation, age, protected veteran status, or disability status.

Keywords: Implus, San Diego , E-commerce manager, Executive , Carlsbad, California