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Senior Product Manager - NovaSeq

Company: Illumina
Location: San Diego
Posted on: September 14, 2020

Job Description:

NovaSeq Dx China Sr Product Manager

Job Description


Responsible for bringing to market the NovaSeq Dx product line in China, as well as for helping define and driving the strategy for this portfolio.


Business Planning and Strategy:

  • Defines and maintains business plan for NovaSeq Dx China, including sustaining projects to drive improvements
  • Develops an integrated strategy and product roadmap that supports the China portfolio
  • Assesses market needs and gaps, opportunities and trends, competitive landscape, and technology landscape for NGS Dx platforms
  • Defines product requirements, business cases and project proposals in relation to the NovaSeq Dx product in the China market
  • Collaborates with China Regional Marketing, Global Marketing and Business Development to drive the adoption of NovaSeq Dx within China
  • Coordinating successful relationships with key customers to ensure successful adoption of the NovaSeq Dx platform in China
  • Motivating and educating the Sales and Regional Marketing team about the NovaSeq Dx China portfolio

    Product Lifecycle Management:

    • Leads commercial strategy for new and sustaining projects, from product concept to EOL
    • Serves as primary customer advocate during product development; drives tradeoff decisions
    • Develops and executes plans to register NovaSeq Dx in China
    • Develops & delivers content for new product technical & sales training
    • Coordinates launch activities for multiple products in the portfolio
    • Manages on-market platforms including sustaining activities, messaging and positioning, promotions, and key marketing campaigns
    • Interfaces with manufacturing operations, quality and planning on product issues to ensure products meet customer expectations

      Financial Management:

      • Designs / implements effective market and forecast models with stakeholders with granularity at the regional, market, and segment level
      • Sets high level pricing strategy
      • Sets and delivers against product profitability goals

        Cross-functional Leadership:

        • Serves as primary contact for NovaSeq Dx in China across relevant teams
        • Creates and fosters a strong team spirit and assumes the role of product champion and evangelist for NovaSeq Dx in China
        • Coordinates relationships with key customers and partners to ensure successful adoption of NovaSeq Dx in China
        • Provides input (e.g., product, service needs) to technical platform roadmap
        • Partners with global marketing teams to provide guidance, input, and sign-off for Go-To-Market strategy and plans

          Qualifications and Other Requirements:

          • BS or BA in marketing, or genomics-related field; MBA preferred
          • 5+ years of experience in marketing, sales or other customer-facing role in Life Sciences or Clinical field; advanced degree can substitute for some work experience
          • Strong technical knowledge of genomics, next generation sequencing and molecular biology products
          • Understanding of regulatory and reimbursement considerations within China highly desired
          • Experience in oncology, reproductive health and/or genetic health preferred
          • Demonstrated experience in launching and sustaining products in the IVD market is highly desired
          • Must have experience in customer interactions in either a Sales, Business Development or Marketing function
          • Must have experience creating financial models and business cases; strong Excel skills
          • Experience conducting market research and developing detailed product requirements
          • Demonstrated ability to develop long-term product strategies and go-to-market plans
          • Must have proficient written, communication and presentation skills with the ability to present to diverse audiences
          • Experience working in cross-functional teams covering various internal organizations
          • Ability to influence across the organization at all levels
          • Exceptional time and project management skills and ability to prioritize competing requests
          • Self-starter willing to work in a fast-paced environment
          • Ability to travel to and within Greater China region

            Illumina believes that everyone has the ability to make an impact, and we are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. If you require accommodation to complete the application or interview process, please contact To learn more, visit:

Keywords: Illumina, San Diego , Senior Product Manager - NovaSeq, Executive , San Diego, California

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