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Senior Marketing Manager

Company: Gelsi Ltd
Location: San Diego
Posted on: February 22, 2021

Job Description:

Recruitment Fraud Alert: Learn how to identify and safeguard against recruitment fraud here . Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. We help give over 50 million consumer, small business, and self-employed customers around the world the opportunity to prosper. Overview Come join one of the fastest-growing business units at Intuit. We are not your typical marketing organization. Nothing is more important to us than the success of our customers, which is why we are investing in the growth of this vital piece of our ecosystem. We are problem solvers, strategic thinkers, solution seekers, and consultative experts who use the latest tools and technology to solve our customers' most important problems. The solutions we present to each client are backed by collaborative cross-functional teams. We serve customers by finding more ways to put more money in their pockets, eliminating work and drudgery so they can focus on their lives and what matters to them, and ensuring that every financial decision that they make, they make it with confidence. That means we won't simply market products - we create connection and listen deeply to understand our customers' business needs. As part of Intuit's Demand Center organization, every day presents an opportunity to evolve, grow your careers, and unlock your potential. When you win, win as a sales team. The Demand Center Team consists of highly capable and passionate marketers and digital enthusiasts focused on delivering wins for the Mid-Market Segment. The Global Demand Center Sr. Manager is responsible for partnering and executing lead generation and marketing campaigns with the Intuit Corporate and Partner management teams to drive leads and revenue. This individual will also be responsible for driving the attach products of other Intuit solutions and QuickBooks Digital Ecosystem solutions that the business may not be using today. They will work directly with the Corporate team while also utilizing Intuit's Partner Channel to help drive attach offerings. This role plays a critical role in service to one the Intuit's Big Bets---Disrupting the Small Business Mid-Market. What you'll bring

  • At least 10+ years of B2B marketing experience in technology and/or SaaS, including SMB and Enterprise Ability to plan, manage and drive successful execution of initiatives in support of revenue, sales, profitability and growth.
  • Develop, maintain and execute demand generation plans aligned with business goals.
  • Develop a deep understanding of customers, personas, products and the buyer's journey.
  • Present to leadership to get buy-in and secure budgets, as well as report results.
  • Create personas tied to specific customer needs and preferences across mid-market verticals (construction, manufacturing, wholesale, professional services, healthcare).
  • Ensure that content reaches the right part of the sales funnel at the right time.
  • Collaborate with sales, L&D and marketing to build programs that support sales enablement.
  • Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.
  • Measure, analyze, and report lead and campaign performance.
  • Basic technical acumen with the ability to speak to current technology trends and demonstrate the capabilities of the QuickBooks Digital Ecosystem, and understanding of the mid-market and marketing to verticals
  • Ability to build world-class messaging frameworks and events, modern and digital demand generation campaigns
  • Work well within a team of various stakeholders (sales, marketing, comms, finance, strategy, product), including work with agencies, direct sales teams and channel partners
  • Track record of project and budget management success, collaborating and influencing in a growing team environment
  • Bachelor's degree or MBA How you will lead
    • Role model Intuit's Values and foster a diverse, positive and inclusive environment
    • Deliver world class lead generation and marketing for the Corporate pod team"point for the GDC in keeping the team organized and on schedule (Chief of Staff responsibilities)
    • Ability to articulate the Intuit Value Propositions for the key industry focus area of responsibility and having the understanding of Intuit's strategies and products relative to major competitors
    • Executive presentation skills with clear ability to utilize tools to deliver a compelling ROI for the customer
    • Ability to utilize key stakeholders to help deliver delightful customer centered experiences
    • Navigate complex selling processes while fostering deep understanding of key Partners and their abilities to deliver against the customer's needs in the buying process
    • Key metrics of success to include Partner and Corp sales revenue attainment, lead volume and quality, attach rates and Net Promoter Score (NPS) Hear from our employees Senior Data Scientist - Machine Learning Futures Group Conrad leverages tools like natural language processing and machine learning to help tax analysts and small business owners use TurboTax and QuickBooks more efficiently. For Conrad, Intuit is a great place to learn, grow, and take full ownership of your career path. Be part of a world-class culture Our culture We know that innovation thrives in an inclusive environment. We want employees with a wide range of life experiences to bring new ideas and perspectives to the table. Our values are central to our culture. They've been our guiding star since our founding and have allowed us to thrive as we work on behalf of our 50 million customers. People who give their best deserve the best in return. We offer rewards that include everything you'd expect, and even more that you wouldn't. Enjoy the best in class perks and benefits at Intuit. Our culture and entrepreneurial spirit have earned us a spot on "Best Companies to Work For" lists year after year. Join us in our mission to power prosperity around the world. EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law. Intuit is proud to be an equal opportunity and affirmative action employer. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please talk with your recruiter or send a request to TalentAcquisition@intuit.com. For more information, please read our EEO policy .

Keywords: Gelsi Ltd, San Diego , Senior Marketing Manager, Executive , San Diego, California

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