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Marketing Manager

Company: Dexcom Inc.
Location: San Diego
Posted on: February 23, 2021

Job Description:

317 open jobs.--Use your resume to get matched with the right job. Marketing Manager Marketing Sr Staff Mechanical Engineer Mechanical Engineering Territory Business Manager, London - Windsor ON London, Canada Territory Business Manager, Manitoba Winnipeg, Canada Territory Business Manager, Edmonton East AB Edmonton, Canada Territory Business Manager, Saskatchewan Staff Technical Project Manager Program Management Sr Director, Advanced Research & Technology Research & Development Territory Business Manager, Halifax Sr IP Legal Counsel Legal & Compliance Staff Technical Project Manager Program Management Marketing Manager ID: 35671 Job Description About Dexcom: Dexcom, Inc. empowers people to take control of diabetes through innovative-- continuous glucose monitoring (CGM) -- systems. Headquartered in San Diego, California, Dexcom has emerged as a leader of diabetes care technology. By listening to the needs of users, caregivers, and providers, Dexcom simplifies and improves diabetes management around the world. Summary: Dexcom is seeking a highly motivated, results-oriented individual with a passion for growing a brand and a business that is focused on dramatically improving the lives of our customers. The Brand Manager will be responsible for building and executing consumer marketing programs and campaigns that drive demand and loyalty of our game-changing products and services. Functional Description: Professional Individual Contributor Designs and executes brand strategies for the company and identifies new opportunities for assigned products, product lines, lines of business, or on a company-wide campaign basis. Responsible for brand-level development including market analysis, product acquisitions, and brand management. Manages marketing materials to establish product branding and messaging. Develops and implements product education, publication and other promotional activities to communicate product positioning and lifecycle development of products to customers. Applies consumer insight and market research to determine new marketing and product opportunities. May work in partnership with cross-functional teams in linking the brand to efforts by marketing, product marketing, marketing communications or other departments or units within the organization.

  • Develop, execute, and track marketing plans that drive demand and foster loyalty
  • Lead the development of integrated marketing plans, as well as collaborate with broader team to ensure sustained engagement, including working with and guiding teams to build media plans, advertising creative, promotions and partnerships, digital and social media programs, website, email, and events
  • Lead social content creation, community management, and crisis management
  • Provide executional tracking, reporting, learning & best practices, ensuring continuous improvement
  • Manage the formal review process to ensure all marketing tactics are approved via the document control system
  • Obsess over the consumer and their journey across all touch points to ensure marketing is appropriately infused to delight both prospects and existing customers
  • Act as a leader and catalyst who inspires others to deliver bar-raising, best in class ideas, eliminating barriers that may work against this
  • Bring big ideas to the table, obtain buy-in and effectively and efficiently implement them
  • Partner with other functions, external agencies, and business partners to leverage all of our connection points and drive toward shared business goals
  • Collaborate cross-functionally with marketing leadership, product management, regulatory affairs, clinical affairs, legal and other departments as appropriate to develop strategies and manage the marketing programs
  • Provide guidance and coaching of immediate team, nurturing them for future leadership roles Required Qualifications:
    • Minimum 8-12 years brand marketing experience, with minimum of 2-5 years of people leadership
    • BS/BA in Marketing or related field required; MBA preferred Preferred Qualifications:
      • Consumer-focused marketing experience, preferably within consumer-packaged goods, tech, or health industries
      • Must have a deep level of expertise and have achieved proven results across various marketing disciplines including business and brand strategy, planning, paid advertising, PR, and social
      • Strong drive for results and ability to display leadership, decision-making and analytical skills, effective communication, strategic thinking, self-motivation, insatiable curiosity, and a passion for connecting with people
      • Excellent leadership skills that include experience connecting and influencing cross-functional teams and external partners
      • Experience leveraging data, research, and trends to generate insights that transform the status quo
      • Experience managing large consumer marketing budgets and planning and optimizing media
      • Action-oriented with the ability to think and react quickly to changing circumstances
      • Strong sense of urgency, even when managing initiatives with long lead times, adaptability and flexibility to meet changing priorities and adjust to different management styles Supervisory Responsibilities :
        • This job has one direct report with potential for additional reports in the future Experience and Education Requirements:
          • Typically requires a Bachelor's degree and a minimum of 8-12 years of related experience. At this level a graduate degree may be desirable with 4 years of related experience. Travel Required:--
            • Up to 25% Functional/Business Knowledge:
              • Having wide-ranging experience and uses professional concepts and knowledge of company objectives to resolve complex issues in creative and effective ways.
              • Possesses knowledge of advanced concepts, techniques, and standards.
              • Viewed as expert in the field within the Function. Scope:
                • Works on complex issues where analysis of situations or data requires an in-depth evaluation.
                • Work is reviewed upon completion for adequacy in meeting objectives.
                • Networks with key contacts outside own area of expertise. Judgement:
                  • Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results.
                  • Exercises considerable latitude in determining objectives and approaches to assignment.
                  • Determines methods and procedures on new assignments and may coordinate activities of other colleagues. Please note:-- The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons. An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact Talent Acquisition .-- To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Dexcom. Only authorized--staffing and recruiting agencies may use this site or to submit profiles, applications or resumes on specific requisitions.--Dexcom does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to the Talent Acquisition team,--Dexcom employees or any other company location. Dexcom is not responsible for any fees related to unsolicited resumes/applications. Get Matched Upload Your Resume To See How Well You Match To This Job. Match Unknown Other Similar Jobs Marketing Marketing Manager, APAC Marketing Advertising Manager Marketing Associate Marketing Research Manager Marketing International Consumer Marketing Specialist 2 Marketing International Consumer Marketing Specialist 2 Marketing International Consumer Marketing Specialist Marketing International Consumer Marketing Specialist Edinburgh, United Kingdom Marketing Recommended Videos for you Dexcom - Learn More About Us - YouTube Working at Dexcom - Dexcom Careers - YouTube What does it mean to be a Dexcom Warrior? - YouTube Why Apple And Google Are Working On Diabetes Tech - YouTube Warrior Mashup video - YouTube Dexcom Warrior & Olympic Skier Kris Freeman Shares his Personal Diabetes Story - YouTube Health, Life, Vision, and Dental Insurance Flexible Spending Accounts 401(k) program Employee Stock Purchase Program (ESPP) Telehealth and Employee Assistance Programs Our Philosophy Dexcom empowers people to take control of diabetes. We focus on enabling better outcomes for patients, caregivers and clinicians by delivering solutions that are best in class-defined as being dependable, simple and essential to taking control of diabetes. We are committed to revolutionizing diabetes care by seeking out and solving the needs of our employees, collaborators and community. Listen Comprehend the needs of people affected by diabetes. Serve with integrity Act in the best interest of our community. Think big Use technology to revolutionize diabetes care. Inspire confidence within our community and in one another. Jordan Morris The Dexcom Continuous glucose monitoring (CGM) System helps Jordan eliminate surprise highs or lows when he's about to go out on the field.

Keywords: Dexcom Inc., San Diego , Marketing Manager, Executive , San Diego, California

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