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Marketing Manager

Company: MK Decision
Location: San Diego
Posted on: February 24, 2021

Job Description:

The Marketing Manager provides direction to MK's Marketing Team to create and execute marketing strategies for MK's customer acquisition. The Marketing Manager is responsible for planning, developing, implementing, and monitoring the overall marketing strategy. The Marketing Manager works collaboratively with executives to establish MK's vision and marketing strategy. Your responsibilities include:

  • Lead the execution of marketing initiatives from start to finish, leveraging internal support and driving collaboration
  • Copywriting and editing of customer-facing marketing materials, print and digital, to ensure grammatical and technical accuracy, consistency with brand standards and guidelines, and that all customer-facing materials are legally compliant
  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Analyze customer insights and market analysis to build successful marketing strategies and generate more qualified leads for MK's Sales Team
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Provide leadership for MK's Marketing team by directing all marketing initiatives: social media, email campaigns, blog, website, press releases, etc.
  • Coordinate logistics around media interviews, media lists, executive speaking engagements, etc.
  • Manage content and updates for customer and internal touchpoints, establishing budget guidelines, participating in events, and documenting business processes
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets Qualifications and Skills:
    • Bachelor's Degree in Marketing, Business Administration, or related field
    • 5+ years of experience in marketing
    • Experience successfully managing a broad portfolio of marketing responsibilities (brand, performance marketing, data analytics, communications, etc.)
    • A strong strategic thinker who uses data and metrics to guide strategies, measure the effectiveness of marketing initiatives, and make any necessary adjustments
    • Experience with editing company publications or other professional materials
    • Experience improving the SEO ranking of a company's digital media
    • Ability to maintain impactful relationships with customers
    • Can read, speak, and write fluently in English
    • Team player with proven ability to collaborate with colleagues across the organization
    • Ability to accept feedback with a desire to constantly---improve---
    • Is located in San Diego Preferred Qualifications and Skills:
      • Has the ability to travel
      • Is proficient with G-Suite (Gmail, Drive, Docs, Sheets)
      • Has used a Customer Relationship Management (CRM) system to segment target audiences
      • Has prior experience in a customer-facing role working with high-growth technology companies
      • Has prior experience at a FinTech or financial services company At MK, we're looking for people with drive, integrity, and humility. You are encouraged to apply even if your experience doesn't precisely match the job description. We welcome critical thinkers who are comfortable challenging the status quo. Join MK. 3200 N Central Ave
        Suite 1150
        Phoenix, AZ 85012
        (844) 888-5565

Keywords: MK Decision, San Diego , Marketing Manager, Executive , San Diego, California

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