MARKETING AND COMMUNICATIONS DIRECTOR
Company: San Diego French-American School
Location: San Diego
Posted on: February 22, 2021
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Job Description:
San Diego French-American School offers an exceptional bilingual
education within a vibrant international community, preparing
students to become confident, responsible and engaged global
citizens.-- VISION Our vision is to be the leader in bilingual and
international education in the greater San Diego area, graduating
well-rounded, multilingual, academically and socially prepared
students who strive for excellence in their endeavors and make
positive contributions to society. CORE VALUES POSITION OVERVIEW (
v. 1-1-21) An industry expert in branding, marketing, digital
marketing, social media, website presence, community outreach and
communications (internal and external), the School's first-ever
Director of Marketing and Communications (DMC) advances the
School's mission, vision, values, programs, brand, and reputation
as a leading independent international school offering an
exceptional bilingual program. A member of the Senior Leadership
Team reporting directly to the Head of School and participating in
Board committees as assigned, the DMC leads the School's effort to
develop and implement highly effective branding, marketing and
communications strategies. In support of that effort, the DMC
brings considerable prior experience and expertise, innovative
methods, cutting-edge tools, industry best practices, and awareness
of emerging trends and approaches. Strategic objectives articulated
to date by the School include building an ever greater sense of
closeness, connectedness and community among SDFAS families (and
alumni) and between families and the School; increasing buy-in and
alignment of the faculty and staff as well-informed supporters of
the School's marketing and communications objectives; augmenting
interest in the School from prospective and current families that
translates into increased enrollment and retention; mobilizing and
deploying a high-functioning group of parent association
volunteers; and supporting the School's ongoing development
(fundraising) efforts. For further detail, refer to the expanded
job description. POSITION REQUIREMENTS Diploma(s). Minimum of a
B.A., Master's degree preferred in Marketing/Communications or
related field Language expertise. Superior level of English
speaking and writing, editing and proofreading skills; bilingual
French or second-language French proficiency is an asset though not
required; also a "plus" though not required: proficiency of any
kind in other languages or life experiences abroad or outside the
region of one's upbringing Significant prior experience. Branding,
marketing and communications ; digital marketing and social media
platforms; website design, construction and maintenance; strategic
thinking and project management; successful management of team
members; demonstrated skillset collaborating with other department
leaders and across the institution's different constituencies
Presence (on-site/remote). Hybrid on-campus/off-campus OR all
on-campus position; requires on-campus presence as well as
highest-performance standard and professionalism when working
remotely (if/as permitted by the Head of School) Eligibility. Clean
background check; proof of negative TB; regular Covid-19 testing; a
bility to lift and carry up to 35lbs KEY SKILL SETS & COMPETENCIES
Professional leadership. Proven team leader; high level of
independent decision-making; vision, decisiveness and good
judgment; proactive leader and learner; clear thinker and
communicator; outstanding organizational and managerial skills;
standout task prioritization and time management skills; ability to
balance multiple high-pressure time-sensitive projects
simultaneously; exceptional attention to detail;
solution-orientation and customer service focus through and
through; accountable to self and others ; poised, discreet and
trustworthy. Social-emotional. Superior interpersonal and
social-emotional skills, including self-awareness and self-care,
grit, a growth mindset and a sense of humor, stress management, and
perspective-taking when under pressure; a bility to work
effectively with both children and adults ; ability to cultivate
meaningful positive working relationships with administrators,
faculty, staff, parents, students, board members, school and
community organizations, and the general public, Cultural. K
nowledge, experience and demonstrated ability to relate to and
connect with people of diverse backgrounds, upbringings and life
experiences, including people from groups considered as "minority"
in some way. Written and verbal. Superior, refined and culturally
savvy graduate-level written and verbal expression in English is a
fundamental and absolute requirement for this position; bilingual
or second-language French is an advantage but not required.
Additional languages, mother tongue or acquired, are also a plus
for this position. Fit. Strong commitment to independent school
education with a particular enthusiasm for bilingual/international
education; prior experience in an international or French-American
school setting preferred but not required; demonstrated
understanding of and alignment with SDFAS mission and values is a
must. SALARY Competitive salary commensurate with profile and
experience BENEFITS Intangible
Keywords: San Diego French-American School, San Diego , MARKETING AND COMMUNICATIONS DIRECTOR, Executive , San Diego, California
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