Director, Paid Social

Company: Digilant
Location: San Diego
Posted on: April 10, 2021

Job Description:

Digilant is a marketing services company designed for the world's most innovative brands. We connect people and technology to create a perfect blend of strategy, insight and efficiency that will elevate any marketing team to find massive success. The Paid Social team drives Paid Social strategy, execution, and insights for all brand and agency clients. The ideal Paid Social Director will be passionate about paid social and its importance in the advertising world. They must have an astute understanding of the paid social landscape, and have the vision to help develop the paid practice, and ultimately be an organizational leader to promote the growth of paid social channels within our clients' advertising campaigns. The Paid Social Director will have emerging channel experience across publishers and platforms, an analytical, strategic,and creative mind, as well as strong communication skills, both written and spoken. The Director is responsible for leading the paid social strategy for client's performance advertising accounts towards stated client objectives. Additional responsibilities
include pitching new business. As the leader of the Paid Social channel, the Director works closely with leadership, the Account Management Team and our clients to deliver performance, meet client goals, and exceed client
expectations. Responsibilities

• Provide strategic guidance to clients; anticipate and address client needs and challenges; plan and develop integrated programs that exceed client objectives.
• Develop measurable paid social programs that are on strategy and within budget
• Generate incremental business opportunities within existing client base; lead agency new business proposals and pitches; and deliver insightful and persuasive presentations to clients and prospects
• Help to develop and execute paid social strategies for multiple clients
• Assist in the creation and execution of influencer strategies
• Manage the RFP process for paid social program development when required
• Partner with strategic and analytic talent to identify business needs and opportunities that will aid in the development of new measurement methods and analysis for social
• Lead the development and implementation of best practices in paid social development for Digilant clients
• Lead conversations with clients in determining success criteria (pre and post campaign) and establish benchmarks
• Maintain and communicate ongoing updates to paid social to broader teams
• Coordinate efforts across different digital media channels to drive optimized recommendationsAttend client meetings, interface with executive level and middle management levelclients during meetings and presentations Required Skills & Experience
  • Experience with web-based research tools and methodologies and digital analytics
  • Strong understanding of media planning, distribution, and syndication of content
  • Motivates, leads, and trains internal teams, working collaboratively to drive programs
    that meet our clients' performance and business objectives
  • Establishes and maintains effective relationships with clients
  • Effective in a variety of formal presentation settings
  • Strong functional and technical knowledge and skills within social media
  • --Assists in interviewing, hiring, training, mentoring, developing, and evaluating team
    social media campaign team
  • Candidate should have a hunger for/be a participant in: new technology, new content
    solutions, social media events and developments
  • Dedication to completing projects and tasks with passion and a relentless pursuit of
    excellence; ability to excel in a complex and changing marketplace
  • Demonstrated critical thinking and problem-solving abilities
  • Committed to flawless execution
  • Skilled at and enjoys manipulating and understanding data, as well as drawing
    actionable data-driven decisions to drive sales and marketing efforts
  • Strong interpersonal, partnership and influencing management skills
  • Self-motivated and creative strategic thinker who thrives in fast-paced environment Preferred Additional Qualifications
    • 5+ years of digital marketing experience with focus in paid social advertising required.
      Agency experience a plus.
    • Not looking for organic social or content marketing. Paid social experience required. Benefits and Compensation Competitive salary commensurate with experience and bonus opportunities. Digilant offers an excellent benefits package including 401K with a matching contribution, Medical/Dental/Vision effective Day 1, Group Life Insurance, AD&D, Long and Short-Term Disability, Flexible Spending Accounts, Pre-tax Commuter Benefit Programs and an Uncapped Paid Time Off Policy! Digilant, Inc. is an equal opportunity employer. Like what you see? Join the 500+ clients that have partnered with Digilant. Want to get our latest news and thinking? Subscribe to our newsletter.
      • Email 170 Milk Street, 4th Floor
        Boston MA 02109 New York 35 W. 36th Street #4E
        NY, NY 10018 Chicago 541 N. Fairbanks, Suite 2200
        Chicago, IL 60611

Keywords: Digilant, San Diego , Director, Paid Social, Executive , San Diego, California