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Associate Director / Director Global Segment Marketing Infectious Disease Testing and Microbiol[...]

Company: Illumina
Location: San Diego
Posted on: April 10, 2021

Job Description:

The Associate Director / Director, Genetic Disease Testing Global Segment Marketing Position Summary The Associate Director / Director, Genetic Disease Testing Global Segment Marketing is responsible for developing and managing the marketing strategy and activities for Illumina's portfolio in genetic disease testing. This role will include building long-term and short-term marketing strategies and plans with prioritized tactics to drive demand. The role will require global coordination and requires deep understanding of regional differences and healthcare systems. The individual in this role will manage a team of marketers with a responsibility to lead the efforts in Genetic Disease. The role will include working cross functionally with different stakeholders internally to ensure that strategies are aligned with senior leadership and drive execution of plans in-step with other programs. Tasks and Responsibilities

  • Lead a team of marketing professionals responsible for both market strategy and downstream marketing. Actively manage, develop and mentor to ensure their professional development and progression
  • Leads strategic planning process for the genetic disease segment with key focus in WES/WGS, building global segment strategy and vision in consultation with regional teams
  • Influence across functions to drive the genetic disease testing business. Oversee market modeling, forecasting, S&OP process, pricing and promotions.
  • Responsible to drive WES/WGS growth and meet key revenue targets. Expected to track and monitor the business and report on key metrics
  • Liaison with Regional Marketing and Sales organization and support them in interactions with existing and new customers in the field
  • Serve as market expert with ability to inform product / portfolio strategy and roadmap
  • Support regional teams in meetings quarterly and annual financial targets including revenue, gross margin, and departmental expense targets. Understand key business drivers and report monthly / quarterly to executive team.
  • Build close relationships with key customers, thought leaders, and industry influencers to stay abreast of emerging market trends and regulatory guidance; leverage and communicate that information internally to best inform Illumina's genetic disease product development, regulatory and market entry strategies
  • Drive comprehensive marketing plan in genetic disease testing including evidence development, creating a compelling story and promotional plan, reimbursement strategies, lab and HCP promotions, PR and communications plan Preferred Educational Background
    • Bachelor's degree required. MBA or advanced degree preferred. Preferred Experiential Background
      • Must have at least 10 years of clinical marketing experience with people management experience.
      • Experience in the genomics testing and clinical diagnostics market is highly desired
      • Must have experience marketing to laboratories, health care providers and patients.
      • Must have strong analytical skills and ability to tie detailed analysis to larger strategy;
      • Must have demonstrated effective collaboration in matrixed or highly cross-functional business settings;
      • Must have demonstrated track record of delivering effective and strategic marketing plans for products
      • Experience with NGS markets and/or diagnostics product lines is strongly preferred At Illumina, we strive to foster a diverse and inclusive workplace by cultivating an environment in which everyone contributes to our mission. Built on a strong foundation, Illumina has always been rooted in openness, collaboration, and seeking alternative views and perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and demonstrate our collective commitment to diversity and inclusion in the communities we live and work. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. If you require accommodation to complete the application or interview process, please contact To learn more, visit: Do you want to make a difference? Illumina's mission is to improve human health by unlocking the power of the genome. If that inspires you, let's talk. We've built a culture fueled by innovation, collaboration and openness, and established ourselves as the global leader in DNA sequencing and array-based technologies. Our people and our technology change lives by driving advancements in life sciences, oncology, reproductive health, agriculture and other emerging markets. Life at Illumina is about working with teammates who are deeply passionate about what we do, because we know that our work has the power to improve lives. We're an established company with a track record of phenomenal growth. Just check out our investor events and presentations to learn about our financial accomplishments. Our growth isn't just in financials, we've been busy hiring the best and the brightest. Perhaps that's why MIT has ranked Illumina near the top of its World's Smartest Companies each of the last three years. If you thrive in a brilliant, fast-paced, and mission-driven environment, Illumina is the place for you. Join the journey of a lifetime. Join Illumina.

Keywords: Illumina, San Diego , Associate Director / Director Global Segment Marketing Infectious Disease Testing and Microbiol[...], Executive , San Diego, California

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