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Senior Manager, Acquisition Marketing

Company: Cox Communications Inc
Location: San Diego
Posted on: January 15, 2022

Job Description:

Primary Location: 6205 Peachtree Dunwoody Rd, San Diego, CA, USDivision: Cox CommunicationsJob Level: Manager/Senior ManagerTravel: Yes, 5 % of the TimeSchedule: Full-timeShift: Day JobRequisition Number: 202105469_47035751VACCINE POLICY: WHERE PERMITTED BY APPLICABLE LAW, YOU MUST BE FULLY VACCINATED AGAINST COVID-19 TO BE CONSIDERED FOR THIS U.S.-BASED JOB (REASONABLE ACCOMMODATIONS FOR MEDICAL AND RELIGIOUS OBJECTIONS WILL BE CONSIDERED).Role Summary:The Senior Manager of Acquisition Marketing leads strategic campaign and program development to drive new customer acquisition for all Cox residential products (video, telephone, internet, home security, etc.). Identifies effective marketing strategies and targeted program opportunities, takes a program from concept to execution, and evaluates against qualitative and quantitative objectives. Engages in cross-group collaboration with key boundary partners to meet or exceed growth and profit objectives by partnering to optimize the marketing of Cox products through multiple channels.This role has oversight of a Specialist and reports to the Director, Non-Customer Acquisition Strategy.Primary Responsibilities and Essential Functions:

  • Assists with the development and delivery of an integrated acquisition strategy plan designed to meet business goals and objectives.
  • Leads the strategic Go to Market (GTM) period campaign brief development and process management.
  • Engages with Boundary Partners to gather consumer insights, industry trends, competitive strategy, new product development and roadmaps, pricing and packaging strategies on a regular basis to proactively inform acquisition strategies.
  • Oversees the Non-Customer Acquisition Test and Learn Agenda to drive the greatest return on investment (ROI).
  • Manages the Non-Customer Targeted Strategy Document (TSD) that informs media placement/tactics/message weighting and prioritization as well as informs implementation teams.
  • Plans, develops and manages multi-tactical CRM programs with a lens toward strategic opportunity segments.
  • Develops and manages the Non-Customer Acquisition Digital and Social Marketing strategy, including digital/mobile first campaigns and integration of a Digital/Social strategy into marketing campaigns and programs for an omnichannel approach and seamless customer purchasing experience.
  • Responsible for monthly quality reviews of the online buy-flow for strategic representation.
  • Monitors competitive trends to inform acquisition strategies.
  • Engages sales partners for feedback on new customer acquisition activity. Ensure training has strategic insight to campaign strategy and is accurately communicating this position within training documents.
  • Oversees direct report(s) and promotes career growth and development.
  • Other responsibilities as determined necessary.Qualifications:Minimum
    • 7 or more years of experience required in related field (Marketing, Business, Communications, etc.)
    • 5 or more years of experience required if candidate possesses a related advanced degree
    • Experience developing and executing 360 degree marketing campaigns, including demonstrated digital marketing experience.
    • Experience in building and executing programmatic marketing campaigns.
    • Requires strong knowledge of applications such Microsoft Word, Excel, PowerPoint, Access and SharePoint
    • Excellent analytical, decision-making, initiative, process orentation, verbal, written, presentation, interpersonal, leadership, and collaborative skills to to work effectively with cross-functional teamsPreferred
      • BS/BA/MBA degree in related discipline strongly desired (Marketing, Communications, etc.)
      • 2 or more years of experience in a people leader role.
      • Experience in telecommunications industry desired
        Who We AreAbout Cox CommunicationsCox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. Were dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique.About CoxWe are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page.Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

Keywords: Cox Communications Inc, San Diego , Senior Manager, Acquisition Marketing, Executive , San Diego, California

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