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Senior Product Marketing Manager, Platforms & Partnerships

Company: AppFolio
Location: San Diego
Posted on: January 16, 2022

Job Description:

Senior Product Marketing Manager, Platforms & Partnerships Hi, We're AppFolio. We're innovators, changemakers, and collaborators. We're more than just a software company - we're a cloud-based powerhouse that creates products to make our customers' lives easier. We're revolutionizing the way people do business, and we want your ideas, your enthusiasm, and your passion to help us keep on innovating. We love where we work, and you can, too. As a Senior Product Marketing Manager, Partners & Integrations you'll partner with product, marketing, and sales to drive market and competitive awareness that will help AppFolio gain continued market share in each of our core segments, primarily Large Residential. What You'll Do:

  • Build and execute the GTM strategy for strategic partner launches. Own messaging, positioning, product launches, competitive positioning related to partners & integrations -
  • Manage "day-to-day" product marketing support within the categories of API-as-a-service, integrations, and partnerships
  • Create tailored and joint messaging with integration partners that showcase the value of AppFolio's integration strategy and offering
  • Empower Partners, Sales, and Business Development teams with engaging enablement content: Create content and training materials that enable customer-facing members of the team to effectively communicate the differentiated value of AppFolio's integration strategy and narrative in the market
  • Enable our sales teams and strategic partners on the joint solution(s) with bold messaging and enablement materials
  • Lead ongoing communication with internal and external stakeholders about product updates, product launches, new use cases, etc. -
  • Develop enablement programs and initiatives to support the generation of partner-sourced pipeline in collaboration with Partner Marketing, Partner Field Marketing and other cross-functional stakeholders. What We're Looking For:
    • 4+ years of product marketing experience
    • Experience working with APIs, integrations, and/or platform ecosystems
    • Excellent written and presentation skills
    • Expert storyteller, skilled at crafting engaging presentations that distill complicated concepts into succinct narratives
    • Ability to comfortably oversee multiple project workstreams and scopes of responsibilities, both managing upwards, downwards, and with cross-functional partners
    • Excellent project management, interpersonal and organizational skills
    • Proactively forms plans directed by metrics and data
    • Highly motivated, resourceful problem-solver with the ability to lead and interact effectively with cross-functional teams Our Story AppFolio (NASDAQ: APPF) was founded in 2006 with the mission to revolutionize vertical industry businesses by providing great software and service. Our easy-to-use, cloud-based software helps our customers more effectively market, manage, and grow their businesses. Today our software solutions exist in two verticals including the real estate (AppFolio Property Manager, AppFolio Property Manager PLUS, and AppFolio Investment Manager) and legal (MyCase) industries. At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That's why we're a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you're always welcome at AppFolio. Statement of Equal Opportunity At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That's why we're a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you're always welcome at AppFolio. You have been redirected to a AppFolio job page

Keywords: AppFolio, San Diego , Senior Product Marketing Manager, Platforms & Partnerships, Executive , San Diego, California

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