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Wholesale Marketing Manager

Company: Columbia Sportswear
Location: Carlsbad
Posted on: January 16, 2022

Job Description:


From the farm to the factory to our closets, we all have an opportunity to create positive change through clothing as we work to fundamentally change the way clothing is made.
Do you want to join a team committed to creating positive change in the world through the C4PC movement?

Consider prAna, where you can transcend the current trends and demand more from your wardrobe and your employer; where you can help an enthusiastic and loyal audience celebrate the outdoors and their own unique style; and where you can help lessen our impact on the planet and its people every day.


With a deep understanding of prAna's brand, the Wholesale Marketing Manager oversees all aspect of brand marketing in support of our Wholesale Channel. This role is responsible for developing and executing unique, on-brand marketing campaigns in support of our core, major accounts, and emerging channel dealers, as well as marketing programs to all base dealers. You'll work with a cross-functional team to create, implement, and measure channel and account specific marketing programs bringing great ideas to life.

Strategy & Budget

Partner with Sales to develop and successfully execute on annual and seasonal marketing plans that drive sales and increase brand awareness.

Establish annual goals and budget for all sales marketing accounts.

Forecast and manage/track spending throughout the year Strategize with Brand Marketing and cross-functional teams to develop on-brand, relevant and impactful cross-channel seasonal messaging and marketing programs.

Work closely with the Product Merchandising team to align seasonal marketing plans with seasonal product assortments.

Proactively build and deliver wholesale marketing strategies specifically targeted towards key accounts (i.e., REI, Title Nine, Zappos, Amazon, Nordstrom, etc.).

Support the development of new accounts and channels.

Report on efforts, by diving into the results, learnings and defining appropriate KPI's.

Marketing programs for dealers

Foster strong business partnerships with key national and core accounts.

Brief and oversee the development and distribution of all POP, dealer signage, wholesale events, MDF expenditures, and windows for dealers.

Project manage the installation and update of shop-in-shops.

Communicate company news, seasonal messages, program updates, and special promotions to reps and dealers.


Oversee, coordinate, and execute plans for tradeshows ensuring a superb brand experience.

Develop and brief brand take-aways for all national tradeshows.

Project manage signage, marketing materials, and general VM for tradeshows.

Budget for national tradeshows and monitor and project all expenses.

Plan and oversee all pre-show requirements and logistical needs, including reserving

Plan and coordinate for needed staff and labor resources for install, dismantle and onsite


Plan and coordinate on-site execution of event plan.

Provide brand update and seasonal assets for international tradeshows.

Attend tradeshows to meet with accounts and present seasonal and overall marketing direction.

Sales Meetings

Provide brand update, Go-to Market overview, and seasonal direction to Sales Reps

Foster strong relationships with Sales Reps

Project manage signage, marketing materials, and general visual merch for sales meetings

Project manage workbook end to end (inventory, quantities, sku creation, tracking)

Work with wholesale team to plan format and rollout of sales meeting

Provide marketing support to the sales staff during the sales meeting


Partner with International sales team and distributors to develop and execute on marketing MDF plans that drive sales and increase brand awareness in targeted international markets.

Strategize with International sales team and distributors, and Creative to create international brand standards by market.

Brief and oversee the development and distribution of international marketing materials.

Deliver brand updates for use at international tradeshows.



Project management

Communication skills, verbally and in writing

Presentation skills

Ability to execute on the details


Interpersonal skills


Flexible and collaborative

Supervisory/management skills


Bachelor's degree in marketing or related field preferred

Minimum of five years marketing experience in wholesale environment, with knowledge of sales cycle, processes and business needs of internal sales teams, external reps, wholesale accounts and international distribution.

Strategy development and long-range planning.

Brand marketing programs and events experience.

Budgeting and ROI analysis.

Brand intuition and savvy to ensure continuity and consistency of brand aesthetic and imagery.

Proficiency with Microsoft Office Suite (Word, Excel, Powerpoint).

Experience working with national accounts.

Experience working in international markets a plus.

Apparel marketing experience helpful.


To learn more about our hiring process during COVID-19, click here .

We create versatile, stylish, and sustainable clothing and accessories that you can wear during every activity, every adventure, every day. How do we know? Because we base our designs on our own experiences. You see we're more than makers, we're doers-yogis, climbers, and world travelers-and we use our knowledge to make adventurous, free-spirited clothes that look good and play hard.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.

Keywords: Columbia Sportswear, San Diego , Wholesale Marketing Manager, Executive , Carlsbad, California

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