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Marketing Manager - Cell & Gene Therapy

Company: Miltenyi Biotec, Inc.
Location: San Diego
Posted on: May 15, 2022

Job Description:

At Miltenyi Biotec, 3,000 employees worldwide develop pioneering solutions for biomedical science and the clinical application of cell therapies. Our multidisciplinary team combines excellence in research with the development of innovative products for the treatment of serious diseases.Marketing Manager - Cell & Gene TherapySan Diego, CATasks:As a member of the Miltenyi Biotec team, you will develop the strategies and drive the execution of targeted activities that will enable the development of specific markets and the achievement of North American revenue targets. Additionally, you will be responsible for the development of strategies, marketing plans, and activities that are intended to enhance or distinguish company placement within the defined market space and will encompass multiple portfolios. As a result of your ability to conduct routine business analyses and reviews with clear measurable metrics to evaluate market performance and implement appropriate action, you will support the continued success of Miltenyi Biotec as a whole.Among other responsibilities, you will:

  • Develop business plans and product positioning for a specific marketplace to meet key strategic/business needs.
  • Perform market research, monitor competitive activity, identify customer needs and KOLs.
  • Conduct routine market evaluations to determine market penetration/segmentation and growth.
  • Collaborate with internal marketing team, sales team, KOLs and physician customers to identify and evolve marketing programs.
  • Design and execute on targeted multi-channel marketing campaigns.
  • Represent the company in key business/ strategic meetings to solicit feedback on company offering.
  • Develop and maintain strong working relationships with strategic key accounts following customer-relationship-management plans.
  • Develop rolling sales forecasts for new and current products focused with the targeted marketspace.
  • Develop tactics, tools, logistics, campaigns, basic messaging and positioning to support sales and revenue objectives of organization.
  • Develop pre-launch and launch plans for new products for US and Canada.
  • Develop and ensure implementation of "how to sell" guidelines for sales representatives, including product rationale, positioning, competitive overview, companion products, etc.
  • Coordinate and participate in strategic discussions/activities.
  • Lead cross-functional teams/groups, (i.e., launch teams); to develop strategic and tactical marketing strategies.
  • Direct, supervise, train and assign work of staff; issue performance notices and engage in performance dialogues.
  • Provide feedback on targeted portfolio pricing strategies to produce the highest possible long-term market share.
  • Represent the company on accompanied visits to accounts in order to support field activities or to solicit feedback on company products and services.
  • Actively participate in presentations and discussions during District and Regional Meetings.
  • Maintain high level of office and regional interaction necessary to effectively develop sales opportunities.Requirements:
    • Bachelor's or Master's degree in the life sciences, or MBA preferred. Must have in-depth technical knowledge and a minimum of eight years of experience in product line marketing; or equivalent combination of education and experience.
    • Strong organizational skills or project management skills required and marketing experience in a regulated field a plus. Cap Ex experience preferred.
    • Ability to operate a computer with Windows--- operating system, Outlook--- email, Maximizer or other CRM databases, internet, and basic MS Office--- products.
    • Please note that this position may require vaccination against COVID-19, unless individual is entitled to reasonable accommodation under applicable law.Physical Demands:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms, talk, and hear. The employee is required to sit and stand; climb or balance and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception and ability to adjust focus. Must have ability to handle more than one task at a time and must work at a rapid pace while maintaining attention to detail. Must be able to travel routinely by plane and car.Work Environment:The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. This job is performed in a temperature controlled, handicap-accessible facility without exposure to extreme hot or cold temperatures. Generally, this job is performed in an office environment.Miltenyi Biotec is expanding and evolving. Our culture is one that empowers you to embrace new challenges and influence change. Join a fresh and collaborative working environment that encourages contribution, innovation, and growth.We empower great science. For over 30 years, Miltenyi Biotec has provided innovative tools, instruments, and solutions that advance biomedical research and cellular therapy. We are 3,000 scientists, engineers, physicians, support specialists, marketers and more - all dedicated to improving scientific understanding and impacting human lives. At our headquarters campus and offices worldwide, fresh ideas become unique products.Miltenyi Biotec, Inc. is an EO Employer - M/F/Veteran/Disability/Sexual Orientation/Gender

Keywords: Miltenyi Biotec, Inc., San Diego , Marketing Manager - Cell & Gene Therapy, Executive , San Diego, California

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