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Director of Digital Marketing

Company: IDIQ
Location: San Diego
Posted on: May 15, 2022

Job Description:


health benefits + paid holidays + 401k match + paid time off (PTO) and more


The Identity Intelligence Group known as IDIQ in Temecula is currently recruiting for an Director of Digital Marketing. IDIQ is a privately-owned company that has been in business since 2009. We provide identity theft and credit reporting services to consumers nationwide under our brands such as IdentityIQ -, CreditScoreIQ - and MyScoreIQ -. Our company is currently ranked in the top 5 in our industry and has been honored as a Top-10 Ranked Company by, earned the 2019 Stevie Bronze Winner, and the Enterprise Security Top 10 Fraud and Breach Protection Solution Provider for 2019. We have been recognized on TV, online, and radio by shows such as Modern Living with Kathy Ireland. To learn more about our flagship service visit our website at


We are seeking a highly successful, energetic, and resourceful Director of Digital Marketing to join our marketing team and execute global strategy across paid search, social and display channels. You will focus on day-to-day media buying excellence and drive high-quality leads and revenue growth across all market segments. You will work hand-in-hand with the CMO and brand team and will help to formulate hypotheses, developing testing plans based on data-supported insights.

  • Hands-on management and optimization of paid search, social and display campaigns to drive high-quality leads and pipeline.
  • Develop B2C paid media campaigns for both Search and Social platforms.
  • Develop email, search, and remarketing campaign to nurture B2B Leads into quality prospects.
  • Research and implement paid media strategy based on industry trends
  • Maintain reports, budgets, campaigns performance, return on investment, and other channel metrics
  • Manage campaigns with a data driven approach and compile insights to inform strategic decisions.
  • Actively manage roadmap completion, and execute ever-changing quarterly media plans for paid-search, social, and display channels
  • Roll out audiences to execute against both prospecting and retargeting strategies
  • Implement a creative testing framework and test plans to improve performance across different vendors and platforms.
  • Drive A/B landing page testing and optimization across your channels.
  • Lead the day-to-day management of automated lifecycle of email campaigns, and journeys
  • Lead engagement and cross-sell email campaigns to educate and incent and re-engage customers
  • Leverage integration and automation tools to connect multiple marketing and business platforms

    Performs other job-related duties and responsibilities as may be assigned from time to time.

    • 5+ years of demand generation and/or customer acquisition for high-growth companies
    • Power-user knows the ins and outs of the key search, social and display platforms like Google Ads, Facebook Ads Manager, etc.
    • Experience using technology integration and automation tools such as zapier, integromat, make.
    • Exceptional quantitative and problem-solving skills. Ability to analyze data, overcome data noise, and make data driven decisions.
    • Proficiency in Excel is a requirement: Pivot Tables, VLOOKUP, SUMIF formulas are your friends.
    • Proficiency in Google Analytics is a requirement with a proven track record building audiences and gaining insights to drive decisions.
    • Email marketing with knowledge of current trends and industry best practices
    • Prior roles as a "player/coach", willing to roll up your sleeves
    • Incredibly organized, efficient and a critical thinker; taking on complex projects, breaking them down logically, and owning them from start to finish
    • A strong communicator that can efficiently communicate takeaways and insights to drive improvements.
    • Experienced in performance marketing, with a focus on understanding Return on Investment
    • Excellent project management skills with proven ability to meet deadlines, comfortable with a fast-paced environment!
    • BA/BS required

      • Strategic Thinking: Able to see and communicate the big picture in an inspiring way. Determines opportunities and threats through comprehensive analysis of current and future trends.
      • Intelligence: Learns Quickly. Demonstrates ability to quickly and proficiently understand and absorb new information.
      • Organization and Planning: Plans, organizes, schedules, and budgets in an efficient, productive manner. Focuses on key priorities.
      • Teamwork: Reaches out to peers and cooperates with supervisors to establish an overall collaborative working relationship.
      • Flexibility: Adjusts quickly to changing priorities and conditions. Copes effectively with complexity and change.
      • Proactivity: Acts without being told what to do. Brings new ideas to the company.


        This is a full-time position, salaried, exempt (40+ hours/week). This is a hybrid position: Temecula, CA and home.

        Benefits And Perks

        IDIQ makes available comprehensive benefits including 100% employee medical options, 50% dental and vision (for employee only, dependent coverage available). Other benefits offered include paid time off, life insurance, short-term disability, long-term disability, and a 401k program with employer match. We work in a casual dress attire environment. Enjoy friendly competition with ping-pong tournaments, pool games, and more.

        AAP/EEO Statement:

        Identity Intelligence Group, LLC dba IDIQ does not tolerate discrimination or harassment of employees or applicants. The Company makes employment decisions without regard to actual or perceived: race (including hair texture or protected hairstyles, e.g. braids, locks, and twists), color, religion, religious creed (including religious dress and grooming practices), national origin (including language use restrictions), ancestry, citizenship, disability (mental and physical) including HIV and AIDS, medical condition (including cancer and genetic characteristics), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, age (40 years and over), sexual orientation, veteran and/or military status, family and medical leave status, domestic violence victim status, political affiliation, and any other status protected by federal, state, or local law.


        This position operates in a professional office environment. Office environment can vary with noise levels and stress, from low to moderate.


        The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; sit; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee is regularly required to push, move, lift or otherwise bear 10-30lbs. Applications may include but are not limited to repetitive work using a computer keyboard, mouse and headphones while sitting and/or standing at an assigned work desk area.

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Keywords: IDIQ, San Diego , Director of Digital Marketing, Executive , San Diego, California

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